Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
olympics
Latest News & Analysis
Marketing
Fashion Triumphs and Missed Opportunities at the Paris Olympics
Olympics viewership surged past expectations, but fashion brands largely failed to seize the moment beyond sportswear giants like Nike and official partners like Louis Vuitton and Ralph Lauren.
Fashion Triumphs and Missed Opportunities at the Paris Olympics
Olympics viewership surged past expectations, but fashion brands largely failed to seize the moment beyond sportswear giants like Nike and official partners like Louis Vuitton and Ralph Lauren.
Sports
Why Cult Skate Brands Roll Past the Olympics
Despite skateboarding now being part of the Olympics, a number of influential skateboard brands like Supreme and Palace don't bother marketing at the global event.
Why Cult Skate Brands Roll Past the Olympics
Despite skateboarding now being part of the Olympics, a number of influential skateboard brands like Supreme and Palace don't bother marketing at the global event.
Beauty
Beauty’s Olympics Marketing Playbook
Beauty brands may not have their logo on an athlete’s uniform, but they’re still finding ways to market around the Olympics through partnerships with top athletes and social-media friendly campaigns.
Beauty’s Olympics Marketing Playbook
Beauty brands may not have their logo on an athlete’s uniform, but they’re still finding ways to market around the Olympics through partnerships with top athletes and social-media friendly campaigns.
Sports
Fashion’s Sports Obsession Is No Accident
The Olympics are proving a perfect marriage of the sports and fashion industries. It’s the culmination of several factors that have turned sport into fashion’s most exciting new arena over the past two years.
Fashion’s Sports Obsession Is No Accident
The Olympics are proving a perfect marriage of the sports and fashion industries. It’s the culmination of several factors that have turned sport into fashion’s most exciting new arena over the past two years.
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Sports
How Fashion Can Nail the Tricky Details of Sports Partnerships
As fashion’s interest in sports grows, brands are getting a crash course in the complicated world of sports sponsorships.
How Fashion Can Nail the Tricky Details of Sports Partnerships
As fashion’s interest in sports grows, brands are getting a crash course in the complicated world of sports sponsorships.
Sports
Inside New Balance’s Plan to Become a $10 Billion Sportswear Giant
In under a decade, the Boston-based company transformed itself from a brand for dads and runners into one of the hottest players in the sneaker world. Now, it’s using the Olympics and an expanding roster of collaborators, athlete partners and sports categories as catalysts to achieve its lofty ambitions.
Inside New Balance’s Plan to Become a $10 Billion Sportswear Giant
In under a decade, the Boston-based company transformed itself from a brand for dads and runners into one of the hottest players in the sneaker world. Now, it’s using the Olympics and an expanding roster of collaborators, athlete partners and sports categories as catalysts to achieve its lofty ambitions.
Retail
J.Crew’s Unorthodox Olympics Moment
The American retailer was able to tap into the cachet of the world’s largest sporting event without being an official sponsor or licensee. The result was one of its most successful collaborations in recent memory.
J.Crew’s Unorthodox Olympics Moment
The American retailer was able to tap into the cachet of the world’s largest sporting event without being an official sponsor or licensee. The result was one of its most successful collaborations in recent memory.
Retail
This Week: Fashion Chases Olympic Glory and Tries to Shake the Back-to-School Blues
The Summer Olympics in Paris are already proving a potent marketing opportunity. In the US, back-to-school shopping is falling short of expectations.
This Week: Fashion Chases Olympic Glory and Tries to Shake the Back-to-School Blues
The Summer Olympics in Paris are already proving a potent marketing opportunity. In the US, back-to-school shopping is falling short of expectations.
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Luxury
Dior, Louis Vuitton and Young Creators Take Centre Stage at Olympics Opening Ceremony
Fashion was in the spotlight as the Paris 2024 games opened with an awe-inspiring spectacle including a mock runway show, as well as performances by Lady Gaga, Aya Nakamura and Celine Dion.
Dior, Louis Vuitton and Young Creators Take Centre Stage at Olympics Opening Ceremony
Fashion was in the spotlight as the Paris 2024 games opened with an awe-inspiring spectacle including a mock runway show, as well as performances by Lady Gaga, Aya Nakamura and Celine Dion.
Retail
Stéphane Ashpool on Fashion, Sports and the Paris Olympics | The BoF Podcast
The founder of Parisian streetwear label Pigalle sits down with BoF founder and editor-in-chief Imran Amed to discuss the journey that led him to designing Team France’s Olympic uniforms.
Stéphane Ashpool on Fashion, Sports and the Paris Olympics | The BoF Podcast
The founder of Parisian streetwear label Pigalle sits down with BoF founder and editor-in-chief Imran Amed to discuss the journey that led him to designing Team France’s Olympic uniforms.
Sports
Inside Fashion’s Biggest Olympics Ever
Long the marketing domain of sportswear giants, the 2024 Olympic games in Paris are seeing an influx of fashion advertisers who are getting creative in how they capitalise on one of the few remaining events with massive global impact.
Inside Fashion’s Biggest Olympics Ever
Long the marketing domain of sportswear giants, the 2024 Olympic games in Paris are seeing an influx of fashion advertisers who are getting creative in how they capitalise on one of the few remaining events with massive global impact.
News & Analysis
Ben Sherman Scores Olympic Deal
The heritage brand, famously worn by rock stars from The Who to Oasis, is to design looks for British athletes at the 2020 Tokyo Olympic Games.
Ben Sherman Scores Olympic Deal
The heritage brand, famously worn by rock stars from The Who to Oasis, is to design looks for British athletes at the 2020 Tokyo Olympic Games.
The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.