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Sustainability

The Year Ahead: How to Prepare for Fashion’s Greenwashing Crackdown

The State of Fashion 2023 explores steps brands can take to help avoid greenwashing amid incoming regulatory requirements targeting misleading sustainability communications.

Sustainability

The Year Ahead: How to Prepare for Fashion’s Greenwashing Crackdown

The State of Fashion 2023 explores steps brands can take to help avoid greenwashing amid incoming regulatory requirements targeting misleading sustainability communications.


Direct-to-Consumer

How DTC Brands Are Cutting Costs

Start-ups under pressure to operate in the black have logistics and marketing expenses in their sights.

Direct-to-Consumer

How DTC Brands Are Cutting Costs

Start-ups under pressure to operate in the black have logistics and marketing expenses in their sights.


Luxury

The Debrief | Why Designer Shoes Are So Expensive

A new BoF Insights report tracks the evolution of the fast-growing high-end footwear market — and why luxury shoppers are willing to spend more than ever on the perfect shoe.

Luxury

The Debrief | Why Designer Shoes Are So Expensive

A new BoF Insights report tracks the evolution of the fast-growing high-end footwear market — and why luxury shoppers are willing to spend more than ever on the perfect shoe.


News & Analysis

The 10 Themes That Will Define the Fashion Agenda in 2023

The 10 themes in The State of Fashion 2023, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlight how businesses can deploy realistic yet bold strategies to drive growth, even amid challenging times.

News & Analysis

The 10 Themes That Will Define the Fashion Agenda in 2023

The 10 themes in The State of Fashion 2023, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlight how businesses can deploy realistic yet bold strategies to drive growth, even amid challenging times.


Sustainability

The Best of BoF: Fashion’s Sustainability Reckoning

From innovative materials to regulatory crackdowns, 2022 was a year that pushed the fashion industry to rethink how it operates.

Sustainability

The Best of BoF: Fashion’s Sustainability Reckoning

From innovative materials to regulatory crackdowns, 2022 was a year that pushed the fashion industry to rethink how it operates.


Global Markets

One Fashion Manufacturer’s Guide to Building Global Supply Chain Resilience

The CEO of Sri Lanka-based MAS Holdings, Suren Fernando, on how both brands and their suppliers can weather 2023′s challenges, while exploring different models like vertical integration, nearshoring or on-demand manufacturing.

Global Markets

One Fashion Manufacturer’s Guide to Building Global Supply Chain Resilience

The CEO of Sri Lanka-based MAS Holdings, Suren Fernando, on how both brands and their suppliers can weather 2023′s challenges, while exploring different models like vertical integration, nearshoring or on-demand manufacturing.


Retail

The Year Ahead: Can New Production Models Help Fashion Overcome Supply Chain Woes?

As supply chains remain under pressure, garment manufacturers have an opportunity to lean into vertical integration, nearshoring and small-batch production, while seeking closer upstream and downstream collaboration, according to The State of Fashion 2023.

Retail

The Year Ahead: Can New Production Models Help Fashion Overcome Supply Chain Woes?

As supply chains remain under pressure, garment manufacturers have an opportunity to lean into vertical integration, nearshoring and small-batch production, while seeking closer upstream and downstream collaboration, according to The State of Fashion 2023.


Sustainability

Puma’s Chief Sourcing Officer on Upgrading Brands' Sustainability Marketing

The sportswear brand’s chief sourcing officer discusses in The State of Fashion 2023 why mounting scrutiny of fashion’s “green” claims is good for the industry and what brands need to do to walk the talk on sustainability.

Sustainability

Puma’s Chief Sourcing Officer on Upgrading Brands' Sustainability Marketing

The sportswear brand’s chief sourcing officer discusses in The State of Fashion 2023 why mounting scrutiny of fashion’s “green” claims is good for the industry and what brands need to do to walk the talk on sustainability.


News & Analysis

The State of Fashion 2023: Resilience in the Face of Uncertainty

The seventh annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals the industry is heading for a global slowdown in 2023 as macroeconomic tensions and slumping consumer confidence chip away at 2022′s gains. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.

News & Analysis

The State of Fashion 2023: Resilience in the Face of Uncertainty

The seventh annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals the industry is heading for a global slowdown in 2023 as macroeconomic tensions and slumping consumer confidence chip away at 2022′s gains. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.


Global Markets

The African Fashion Hub Punching Above Its Weight

Ivory Coast is home to fashion businesses focused on international investment and regional trade that one might expect to find in larger countries on the continent.

Global Markets

The African Fashion Hub Punching Above Its Weight

Ivory Coast is home to fashion businesses focused on international investment and regional trade that one might expect to find in larger countries on the continent.


Partner Content

At Eastman Naia, Enabling the Creative Potential of Sustainable Fibres in Fashion

Five years after its launch, cellulosic fibre brand Eastman Naia became a supplier of sustainable fibres to brands such as Patagonia, Zara and H&M. Now, BoF talks to Ruth Farrell, Eastman Naia’s textiles general manager, to learn about the brand’s new product portfolio and customer demand for ecological action.

Partner Content

At Eastman Naia, Enabling the Creative Potential of Sustainable Fibres in Fashion

Five years after its launch, cellulosic fibre brand Eastman Naia became a supplier of sustainable fibres to brands such as Patagonia, Zara and H&M. Now, BoF talks to Ruth Farrell, Eastman Naia’s textiles general manager, to learn about the brand’s new product portfolio and customer demand for ecological action.


Retail

Fast Fashion Upstarts Are Using Shein’s Own Strategies Against It

The Chinese retailer’s influence on manufacturing has been just as seismic. Now, the breakneck supply chain pioneered by Shein is allowing a new swathe of brands to make the most of operating in the colossal retailer’s slipstream.

Retail

Fast Fashion Upstarts Are Using Shein’s Own Strategies Against It

The Chinese retailer’s influence on manufacturing has been just as seismic. Now, the breakneck supply chain pioneered by Shein is allowing a new swathe of brands to make the most of operating in the colossal retailer’s slipstream.