Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
livestream
Latest News & Analysis
Technology
BoF LIVE: How to Leverage Livestreaming
A panel of experts discuss the keys to making sales through real-time video streaming, a trend expanding beyond China as new technologies spread around the world.
BoF LIVE: How to Leverage Livestreaming
A panel of experts discuss the keys to making sales through real-time video streaming, a trend expanding beyond China as new technologies spread around the world.
Technology
How to Leverage Livestreaming
In this exclusive online event for BoF Professional members, please join NTWRK’s Moksha Fitzgibbons and Mark Yuan of And Luxe in discussion with and BoF’s Zoe Suen, author of a recent case study on the topic, and Brian Baskin as they examine both the risks and rewards of livestreaming.
How to Leverage Livestreaming
In this exclusive online event for BoF Professional members, please join NTWRK’s Moksha Fitzgibbons and Mark Yuan of And Luxe in discussion with and BoF’s Zoe Suen, author of a recent case study on the topic, and Brian Baskin as they examine both the risks and rewards of livestreaming.
Marketing
Why Telfar Is Launching a Television Channel
The designer will release new products via a 24-hour television channel in a bid to beat the bots and build on an already flourishing fan community.
Why Telfar Is Launching a Television Channel
The designer will release new products via a 24-hour television channel in a bid to beat the bots and build on an already flourishing fan community.
China
Searching for the Next TikTok
Kuaishou’s blockbuster IPO has focused minds on China’s short video space, where several apps are clamouring for attention. Which platforms are the right fit for fashion and beauty brands?
Searching for the Next TikTok
Kuaishou’s blockbuster IPO has focused minds on China’s short video space, where several apps are clamouring for attention. Which platforms are the right fit for fashion and beauty brands?
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The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.