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jewellery

Direct-to-Consumer

Case Study | Building a DTC Challenger Brand

Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.

Direct-to-Consumer

Case Study | Building a DTC Challenger Brand

Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.


Luxury

As Travel Booms, Fashion’s Hospitality Ambitions Heat Up

As travel bounces back after two-plus years of limited trips, fashion-branded hotels have gained fresh momentum.

Luxury

As Travel Booms, Fashion’s Hospitality Ambitions Heat Up

As travel bounces back after two-plus years of limited trips, fashion-branded hotels have gained fresh momentum.


China

Why Jewellers Are Still Betting on Hong Kong

After mass protests and some of the world’s toughest pandemic restrictions devastated Hong Kong’s luxury market, the city is still a vital B2B hub for the jewellery sector.

China

Why Jewellers Are Still Betting on Hong Kong

After mass protests and some of the world’s toughest pandemic restrictions devastated Hong Kong’s luxury market, the city is still a vital B2B hub for the jewellery sector.


Retail

What Happens When the E-Commerce Boom Ends

Online sales growth is slowing, returning to its pre-pandemic trajectory. As shoppers head back into the store, their new expectations around service set the stage for the next chapter of retail.

Retail

What Happens When the E-Commerce Boom Ends

Online sales growth is slowing, returning to its pre-pandemic trajectory. As shoppers head back into the store, their new expectations around service set the stage for the next chapter of retail.


Luxury

What Will Sanctions Against Russian Diamonds Mean for Jewellery?

The sanctions against the Russian diamonds now have the diamond trade at the centre of the war, and could send jewellery companies reeling.

Luxury

What Will Sanctions Against Russian Diamonds Mean for Jewellery?

The sanctions against the Russian diamonds now have the diamond trade at the centre of the war, and could send jewellery companies reeling.


Global Markets

Rich Russians Spend Big on Luxury to Stop Savings Melting Away

As sanctions take their toll, Russia’s wealthy are turning to luxury jewellery and watches in a bid to preserve the value of their savings.

Global Markets

Rich Russians Spend Big on Luxury to Stop Savings Melting Away

As sanctions take their toll, Russia’s wealthy are turning to luxury jewellery and watches in a bid to preserve the value of their savings.


Sustainability

Gem Traders Turn to DNA Tracing, Blockchain to Clean Up Supply Chains

Trade in emeralds, rubies and sapphires have been linked to human rights abuses and funding armed conflict, terrorism and military dictatorships. The industry is struggling to find a solution.

Sustainability

Gem Traders Turn to DNA Tracing, Blockchain to Clean Up Supply Chains

Trade in emeralds, rubies and sapphires have been linked to human rights abuses and funding armed conflict, terrorism and military dictatorships. The industry is struggling to find a solution.


Retail

Why Fashion Still Hasn’t Cracked Rental

The recent shuttering of rental start-up Seasons highlights how logistics costs and uncertain cash flow have dimmed the prospects of a once-hot retail concept.

Retail

Why Fashion Still Hasn’t Cracked Rental

The recent shuttering of rental start-up Seasons highlights how logistics costs and uncertain cash flow have dimmed the prospects of a once-hot retail concept.


Luxury

Repurposing Family Jewellery Is Becoming a Big Business

A handful of small boutique jewellery companies have recently been focussing on custom pieces that repurpose gemstones, as shoppers look to redesign jewellery they already own or have inherited.

Luxury

Repurposing Family Jewellery Is Becoming a Big Business

A handful of small boutique jewellery companies have recently been focussing on custom pieces that repurpose gemstones, as shoppers look to redesign jewellery they already own or have inherited.


Luxury

When High Jewellery Meets Lab-Grown Diamonds

Former executives from Harry Winston and Cartier are betting on recycled gold and lab-grown diamonds to revive a 160 year-old Paris jeweller favoured by Empress Eugénie and Anna Wintour.

Luxury

When High Jewellery Meets Lab-Grown Diamonds

Former executives from Harry Winston and Cartier are betting on recycled gold and lab-grown diamonds to revive a 160 year-old Paris jeweller favoured by Empress Eugénie and Anna Wintour.


Workplace & Talent

Why Jewellery’s Diversity Problem Is So Hard to Fix

The industry is reckoning with a lack of opportunities for Black designers. But change comes slow in a world where money and connections often determine who has access to precious stones.

Workplace & Talent

Why Jewellery’s Diversity Problem Is So Hard to Fix

The industry is reckoning with a lack of opportunities for Black designers. But change comes slow in a world where money and connections often determine who has access to precious stones.


Luxury

For Cartier, Love Is a Battlefield

With Tiffany’s LVMH-backed reboot making a splash, Cartier is trying to hit back with its own holiday push. Here’s what the campaign says about the Paris-based jewellery giant’s strategy.

Luxury

For Cartier, Love Is a Battlefield

With Tiffany’s LVMH-backed reboot making a splash, Cartier is trying to hit back with its own holiday push. Here’s what the campaign says about the Paris-based jewellery giant’s strategy.