De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
innovation
Sports
Inside Nike’s Big Marketing Vibe Shift
The return of company veteran Nicole Hubbard Graham as CMO and the rollout of its ‘Winning Isn’t for Everyone’ campaign have helped fuel a push to restore Nike’s marketing glory after the brand ran off course. 'Do I think Nike stopped believing that the notion of winning could continue to grow this brand? Maybe.'
Inside Nike’s Big Marketing Vibe Shift
The return of company veteran Nicole Hubbard Graham as CMO and the rollout of its ‘Winning Isn’t for Everyone’ campaign have helped fuel a push to restore Nike’s marketing glory after the brand ran off course. 'Do I think Nike stopped believing that the notion of winning could continue to grow this brand? Maybe.'
Partner Content
Powering the Creative Industry Through a Cycle of Innovation
Creativity is a vital pillar to Neft Vodka’s brand identity and growth strategy. BoF hears from Paul Robinson, Neft Vodka’s chief creative officer to better understand how it supports the creative class of tomorrow.
Powering the Creative Industry Through a Cycle of Innovation
Creativity is a vital pillar to Neft Vodka’s brand identity and growth strategy. BoF hears from Paul Robinson, Neft Vodka’s chief creative officer to better understand how it supports the creative class of tomorrow.
Direct-to-Consumer
How to Get Customers to Shop Online
Fashion e-commerce winners are using new personalisation techniques to boost sales, but doing so doesn’t necessarily require expensive software upgrades.
How to Get Customers to Shop Online
Fashion e-commerce winners are using new personalisation techniques to boost sales, but doing so doesn’t necessarily require expensive software upgrades.
Sports
The Technology Behind On’s Newest ‘Super Shoe’
The Swiss brand’s athletes have already been winning races using its new technology, LightSpray, which forms the basis of its latest racing sneaker, the $330 Cloudboom Strike LS.
The Technology Behind On’s Newest ‘Super Shoe’
The Swiss brand’s athletes have already been winning races using its new technology, LightSpray, which forms the basis of its latest racing sneaker, the $330 Cloudboom Strike LS.
Technology
Fashion’s AI Dilemma Is Getting Worse
Baggu and Collina Strada are the most recent targets of ire among young consumers who say generative AI is unethical, and they won’t be the last. What does it mean for an industry that has already embraced the innovation with open arms?
Fashion’s AI Dilemma Is Getting Worse
Baggu and Collina Strada are the most recent targets of ire among young consumers who say generative AI is unethical, and they won’t be the last. What does it mean for an industry that has already embraced the innovation with open arms?
Retail
The Stores Defining a New Era of Multi-Brand Retail
As department stores and online giants struggle, a new generation of independent boutiques are carving out their own path for success. Often that means eschewing easy online sales, investing in brick-and-mortar offerings and taking a chance on emerging labels.
The Stores Defining a New Era of Multi-Brand Retail
As department stores and online giants struggle, a new generation of independent boutiques are carving out their own path for success. Often that means eschewing easy online sales, investing in brick-and-mortar offerings and taking a chance on emerging labels.
Partner Content
BoF Insights and Quilt.AI Form Partnership to Deliver AI Solutions in Fashion and Beauty
The Business of Fashion is delighted to announce a partnership between its data and advisory team, BoF Insights, and artificial intelligence leader Quilt.AI to provide AI-powered advisory services and subscription tools to fashion and beauty clients.
BoF Insights and Quilt.AI Form Partnership to Deliver AI Solutions in Fashion and Beauty
The Business of Fashion is delighted to announce a partnership between its data and advisory team, BoF Insights, and artificial intelligence leader Quilt.AI to provide AI-powered advisory services and subscription tools to fashion and beauty clients.
Sustainability
Fashion Recycling’s Second Act
The nascent textile-to-textile recycling industry is emerging from crisis with fresh momentum, as Swedish pioneer Renewcell is rescued out of administration and Sri Lankan manufacturing giant MAS pledges to buy thousands of metres of recycled polyester.
Fashion Recycling’s Second Act
The nascent textile-to-textile recycling industry is emerging from crisis with fresh momentum, as Swedish pioneer Renewcell is rescued out of administration and Sri Lankan manufacturing giant MAS pledges to buy thousands of metres of recycled polyester.
Sustainability
Op-Ed | Circular Fashion Needs Government Incentives
Textile-to-textile recycling technologies could be a climate game changer for fashion’s environmental footprint. But like renewable energy, they need state support for market efforts to scale, argues Nicole Rycroft.
Op-Ed | Circular Fashion Needs Government Incentives
Textile-to-textile recycling technologies could be a climate game changer for fashion’s environmental footprint. But like renewable energy, they need state support for market efforts to scale, argues Nicole Rycroft.
Partner Content
Meeting Consumer Expectations Through Augmented Reality, In-Store and Online
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Meeting Consumer Expectations Through Augmented Reality, In-Store and Online
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Technology
Why Luxury Is Warming Up to Lab-Grown Diamonds
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Why Luxury Is Warming Up to Lab-Grown Diamonds
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Workplace & Talent
Jordan Brand’s Larry Miller on the Power of Second Chances | The BoF Podcast
At BoF VOICES 2022, the seasoned Nike executive discussed the power of second chances and the secret he kept while building Michael Jordan’s brand.
Jordan Brand’s Larry Miller on the Power of Second Chances | The BoF Podcast
At BoF VOICES 2022, the seasoned Nike executive discussed the power of second chances and the secret he kept while building Michael Jordan’s brand.
The News in Brief
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.
Zimmermann Names Roberto Eggs CEO
The Moncler Group executive will succeed longtime CEO Chris Olliver, who is staying on as executive chairman.