Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
influencers
Partner Content
How Marketplace Models Are Driving Growth in Beauty
At The Business of Beauty Global Forum, Front Row’s marketplace partnership VP of brand strategy, Alex Carmody, shared insights on how marketplaces can be used to build routes to core customers.
How Marketplace Models Are Driving Growth in Beauty
At The Business of Beauty Global Forum, Front Row’s marketplace partnership VP of brand strategy, Alex Carmody, shared insights on how marketplaces can be used to build routes to core customers.
Media
At the Met Gala, the Fantasy Was Intact
Despite threats of disruption from protests, the Condé Nast union and TikTok’s legal woes, the event continued as planned with attendees dazzling in bespoke and archival ensembles.
At the Met Gala, the Fantasy Was Intact
Despite threats of disruption from protests, the Condé Nast union and TikTok’s legal woes, the event continued as planned with attendees dazzling in bespoke and archival ensembles.
Beauty
What Ban? Brands Double Down on TikTok Shop
Brands say they’re barreling ahead with marketing and commerce on the app, even as the clock starts ticking for owner ByteDance to sell it or shut it down.
What Ban? Brands Double Down on TikTok Shop
Brands say they’re barreling ahead with marketing and commerce on the app, even as the clock starts ticking for owner ByteDance to sell it or shut it down.
Marketing
Why Aimee Song Is Taking a Different Approach to the Influencer Brand
With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.
Why Aimee Song Is Taking a Different Approach to the Influencer Brand
With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.
Beauty
The Center Invests in Claudia Sulewski’s Brand Cyklar
The company behind Naturium’s recent sale adds the body care brand to its portfolio.
The Center Invests in Claudia Sulewski’s Brand Cyklar
The company behind Naturium’s recent sale adds the body care brand to its portfolio.
Beauty
Bum Bum Cream, Bikini Pics and Body Spray: What’s Behind the Sol de Janeiro Hype
From body cream to fragrance, L’Occitane’s crown jewel has lured TikTokers, tweens and shareholders alike. Now, at the height of its popularity, the latter thinks the buzzy beauty brand deserves its own public listing.
Bum Bum Cream, Bikini Pics and Body Spray: What’s Behind the Sol de Janeiro Hype
From body cream to fragrance, L’Occitane’s crown jewel has lured TikTokers, tweens and shareholders alike. Now, at the height of its popularity, the latter thinks the buzzy beauty brand deserves its own public listing.
Direct-to-Consumer
Why DTC Accessories Maker Cuyana Is Going Upmarket
After reaching $300 million in sales last year, the 10-year-old DTC accessories brand is banking on a new line of higher-priced bags to increase customer loyalty and reposition the company as a destination for fashion-minded consumers.
Why DTC Accessories Maker Cuyana Is Going Upmarket
After reaching $300 million in sales last year, the 10-year-old DTC accessories brand is banking on a new line of higher-priced bags to increase customer loyalty and reposition the company as a destination for fashion-minded consumers.
Beauty
Hyram Yarbro and The Inkey List Part Ways
The partners created the skin care line Selfless by Hyram as a joint venture soon after the influencer’s rise to TikTok fame during the pandemic. But the label faced growing pains, due to high price points and questions of authenticity.
Hyram Yarbro and The Inkey List Part Ways
The partners created the skin care line Selfless by Hyram as a joint venture soon after the influencer’s rise to TikTok fame during the pandemic. But the label faced growing pains, due to high price points and questions of authenticity.
Beauty
How Beauty Can Navigate a China Rebound
After a lacklustre 2023, recovery may be on the horizon for established and independent lines alike.
How Beauty Can Navigate a China Rebound
After a lacklustre 2023, recovery may be on the horizon for established and independent lines alike.
Beauty
Kosas Masters the Art of Reinvention
First with Gwyneth Paltrow and now with TikTok’s Gen-Z beauty queens, Kosas has charted a course to growth through rebranding, new products and customer base expansion.
Kosas Masters the Art of Reinvention
First with Gwyneth Paltrow and now with TikTok’s Gen-Z beauty queens, Kosas has charted a course to growth through rebranding, new products and customer base expansion.
Beauty
Cult Skincare Brand Dieux Makes Sephora Debut
Popularised on social media thanks to its signature green eye masks, Dieux makes its move into physical retail.
Cult Skincare Brand Dieux Makes Sephora Debut
Popularised on social media thanks to its signature green eye masks, Dieux makes its move into physical retail.
Creative Class
Creating Cultural Moments in the Age of Algorithms
Can Gap create mass cultural relevance in a fragmented world? This week’s Grammys and Edward Enninful’s final Vogue cover may offer lessons for the brand’s new creative head Zac Posen, writes Imran Amed.
Creating Cultural Moments in the Age of Algorithms
Can Gap create mass cultural relevance in a fragmented world? This week’s Grammys and Edward Enninful’s final Vogue cover may offer lessons for the brand’s new creative head Zac Posen, writes Imran Amed.
The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.