De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
influencers
News & Analysis
Alessandro Michele, Michelle Yeoh, Francesca Bellettini, Zac Posen and Angel Reese Are Our BoF 500 Cover Stars
On Friday September 27, The BoF 500 Class of 2024 will be unveiled. To mark the occasion, The Business of Fashion sat down with five members of our global community as they embark on new chapters in their careers.
Alessandro Michele, Michelle Yeoh, Francesca Bellettini, Zac Posen and Angel Reese Are Our BoF 500 Cover Stars
On Friday September 27, The BoF 500 Class of 2024 will be unveiled. To mark the occasion, The Business of Fashion sat down with five members of our global community as they embark on new chapters in their careers.
Beauty
‘Mormon Wives’ Puts Momfluencers’ Selling Power in the Spotlight
“The Secret Lives of Mormon Wives” on Hulu sheds light on a powerful influencer segment that drives shopping habits well beyond Salt Lake City.
‘Mormon Wives’ Puts Momfluencers’ Selling Power in the Spotlight
“The Secret Lives of Mormon Wives” on Hulu sheds light on a powerful influencer segment that drives shopping habits well beyond Salt Lake City.
Beauty
What Would a Post-TikTok US Mean for Brands? Look to India
TikTok’s future in the US is being put to the test this week, as the ByteDance-owned app fights its looming ban in court. If its efforts fail, India’s social media marketing landscape could serve as a blueprint for brands in a post-TikTok world.
What Would a Post-TikTok US Mean for Brands? Look to India
TikTok’s future in the US is being put to the test this week, as the ByteDance-owned app fights its looming ban in court. If its efforts fail, India’s social media marketing landscape could serve as a blueprint for brands in a post-TikTok world.
Marketing
Who Gets to Own a Meme?
Multiple people applied to trademark the viral phrase “very demure, very mindful,” bringing into focus the question of who gets to capitalise on cultural moments.
Who Gets to Own a Meme?
Multiple people applied to trademark the viral phrase “very demure, very mindful,” bringing into focus the question of who gets to capitalise on cultural moments.
Beauty
The Dangers of ‘Casualising’ Injectables
From botulism to HIV, horror stories of minimally invasive cosmetic procedures have gained a national spotlight as consumers have turned to unlicensed practitioners.
The Dangers of ‘Casualising’ Injectables
From botulism to HIV, horror stories of minimally invasive cosmetic procedures have gained a national spotlight as consumers have turned to unlicensed practitioners.
Beauty
Why Brands Are Inviting Customers on Influencer Trips
Lavish trips full of free swag are no longer exclusively for the high-follower-count elites.
Why Brands Are Inviting Customers on Influencer Trips
Lavish trips full of free swag are no longer exclusively for the high-follower-count elites.
Retail
J.Crew’s Unorthodox Olympics Moment
The American retailer was able to tap into the cachet of the world’s largest sporting event without being an official sponsor or licensee. The result was one of its most successful collaborations in recent memory.
J.Crew’s Unorthodox Olympics Moment
The American retailer was able to tap into the cachet of the world’s largest sporting event without being an official sponsor or licensee. The result was one of its most successful collaborations in recent memory.
Marketing
ShopMy Puts Its Spin on the Sponsored Post
With its new “Opportunities” feature, ShopMy will facilitate deals that allow brands to be able to pay influencers for organic mentions on their channels.
ShopMy Puts Its Spin on the Sponsored Post
With its new “Opportunities” feature, ShopMy will facilitate deals that allow brands to be able to pay influencers for organic mentions on their channels.
Beauty
The End of ‘Unfiltered’ TikTok
TikTok was once thought of as the anti-Instagram where influencers stopped being polite and started getting real. Now that it has matured, brands are adapting to a new reality.
The End of ‘Unfiltered’ TikTok
TikTok was once thought of as the anti-Instagram where influencers stopped being polite and started getting real. Now that it has matured, brands are adapting to a new reality.
Partner Content
Building Positive Impact Through Resilience and Achievements
Change-makers Malala Yousafzai and HRH Princess Beatrice, together with sporting icons Maria Sharapova and Billie Jean King, joined BoF’s Imran Amed and Aman Essentials’ Kristina Romanova for a dinner in London’s Mayfair.
Building Positive Impact Through Resilience and Achievements
Change-makers Malala Yousafzai and HRH Princess Beatrice, together with sporting icons Maria Sharapova and Billie Jean King, joined BoF’s Imran Amed and Aman Essentials’ Kristina Romanova for a dinner in London’s Mayfair.
Marketing
Why Influencers Want You in Their Group Chats
Instagram’s broadcast channel feature is becoming a favourite for online creators and brand founders as a place to seek feedback and share a more unvarnished look at their lives. It’s also proving to be a powerful marketing tool.
Why Influencers Want You in Their Group Chats
Instagram’s broadcast channel feature is becoming a favourite for online creators and brand founders as a place to seek feedback and share a more unvarnished look at their lives. It’s also proving to be a powerful marketing tool.
Beauty
Beauty Brands Tread Lightly With ‘Tradwives’
A new crop of influencers that post homemade recipes and homemaking advice in combination with beauty tips are gaining ground online. But engaging with their large audiences requires nimbly sidestepping some uncomfortable themes.
Beauty Brands Tread Lightly With ‘Tradwives’
A new crop of influencers that post homemade recipes and homemaking advice in combination with beauty tips are gaining ground online. But engaging with their large audiences requires nimbly sidestepping some uncomfortable themes.
The News in Brief
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.
Zimmermann Names Roberto Eggs CEO
The Moncler Group executive will succeed longtime CEO Chris Olliver, who is staying on as executive chairman.