Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
influencers
Creative Class
Nara Smith and Lucky Blue Smith on Living Authentically in Viral Moments | The BoF Podcast
At BoF VOICES 2024, Lucky Blue Smith and Nara Smith discussed the pressures of being in the public eye, and how staying true to themselves is core to their success — and their sanity.
Nara Smith and Lucky Blue Smith on Living Authentically in Viral Moments | The BoF Podcast
At BoF VOICES 2024, Lucky Blue Smith and Nara Smith discussed the pressures of being in the public eye, and how staying true to themselves is core to their success — and their sanity.
Beauty
Influencers to Beauty Brands: Stop Sending Us So Much Stuff!
As influencers and editors become increasingly vocal about their distaste for excessive or opulent mailers, brands need to create more tailored strategies to maximise their reach — and their budget.
Influencers to Beauty Brands: Stop Sending Us So Much Stuff!
As influencers and editors become increasingly vocal about their distaste for excessive or opulent mailers, brands need to create more tailored strategies to maximise their reach — and their budget.
Marketing
What Fashion PR & Communications Professionals Need to Know Today
This month, BoF Careers provides essential sector insights to help PR & communications professionals decode fashion’s creative landscape.
What Fashion PR & Communications Professionals Need to Know Today
This month, BoF Careers provides essential sector insights to help PR & communications professionals decode fashion’s creative landscape.
Global Markets
Myntra: India’s Online Fashion Gateway
The e-commerce giant is helping mass-market and premium brands reach millions of consumers across India. For the BoF-McKinsey State of Fashion 2025 report, CEO Nandita Sinha explained how brands can navigate through the complexities of this dynamic market.
Myntra: India’s Online Fashion Gateway
The e-commerce giant is helping mass-market and premium brands reach millions of consumers across India. For the BoF-McKinsey State of Fashion 2025 report, CEO Nandita Sinha explained how brands can navigate through the complexities of this dynamic market.
Partner Content
Increasing Brand Presence and Impact on TikTok
Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, the co-founder and co-CEO of cultural marketing agency Good Culture Inc., share their insights on how to best engage the zeitgeist, effectively work with content creators and empower teams within businesses to successfully navigate the entertainment platform.
Increasing Brand Presence and Impact on TikTok
Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, the co-founder and co-CEO of cultural marketing agency Good Culture Inc., share their insights on how to best engage the zeitgeist, effectively work with content creators and empower teams within businesses to successfully navigate the entertainment platform.
Beauty
RFK Jr. Is Poised to Be America’s Wellness Influencer-in-Chief
While doctors are alarmed about RFK Jr.’s views on vaccines, parts of the wellness world are embracing Trump’s pick for Health and Human Services secretary.
RFK Jr. Is Poised to Be America’s Wellness Influencer-in-Chief
While doctors are alarmed about RFK Jr.’s views on vaccines, parts of the wellness world are embracing Trump’s pick for Health and Human Services secretary.
Marketing
Did These Fashion and Beauty Trends Predict Trump’s Comeback?
The former president’s victory shocked many Democrats. But there were signs bubbling up in the culture well before election night that America was about to take a lurch to the right.
Did These Fashion and Beauty Trends Predict Trump’s Comeback?
The former president’s victory shocked many Democrats. But there were signs bubbling up in the culture well before election night that America was about to take a lurch to the right.
Global Markets
Meet India’s New ‘It Girls’
Fashion brands like Dior, Ralph Lauren and Jimmy Choo are cosying up to a new generation of actresses, socialites and aristocrats who capture the zeitgeist in India’s rapidly growing luxury market.
Meet India’s New ‘It Girls’
Fashion brands like Dior, Ralph Lauren and Jimmy Choo are cosying up to a new generation of actresses, socialites and aristocrats who capture the zeitgeist in India’s rapidly growing luxury market.
Partner Content
Unpacking the GCC’s Fashion and Beauty Growth Opportunities at Oud Fashion Talks
For its third edition, Oud Fashion Talks welcomed international and regional fashion professionals to Kuwait. Panel talks featured local emerging designers, beauty entrepreneurs, industry-leading content creators and the first public interview from CEO of luxury e-commerce platform Ounass, Khalid Al Tayer, in conversation with BoF’s Imran Amed.
Unpacking the GCC’s Fashion and Beauty Growth Opportunities at Oud Fashion Talks
For its third edition, Oud Fashion Talks welcomed international and regional fashion professionals to Kuwait. Panel talks featured local emerging designers, beauty entrepreneurs, industry-leading content creators and the first public interview from CEO of luxury e-commerce platform Ounass, Khalid Al Tayer, in conversation with BoF’s Imran Amed.
Beauty
An Instagram Beauty Brand Navigates a TikTok World
Since 2016, Kristin Noel Crawley has grown KNC Beauty slowly and steadily. Now, she’s ready for its big break.
An Instagram Beauty Brand Navigates a TikTok World
Since 2016, Kristin Noel Crawley has grown KNC Beauty slowly and steadily. Now, she’s ready for its big break.
Sports
The BoF 500: Fashion’s Industry Olympics Comes to Paris
Rising talents and industry legends united to celebrate the new members of the definitive index of people shaping the global fashion industry.
The BoF 500: Fashion’s Industry Olympics Comes to Paris
Rising talents and industry legends united to celebrate the new members of the definitive index of people shaping the global fashion industry.
News & Analysis
Introducing the BoF 500 Class of 2024
Explore the 100 new additions to The Business of Fashion’s definitive index of people shaping the global fashion industry.
Introducing the BoF 500 Class of 2024
Explore the 100 new additions to The Business of Fashion’s definitive index of people shaping the global fashion industry.
The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.