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Beauty

Mass Brands Are the Next Wave of Beauty M&A

Lines found in Target, CVS and Walmart have found success with stylish packaging and ingredient-forward storytelling at a low price point. That makes them hot commodities for would-be acquirers.

Beauty

Mass Brands Are the Next Wave of Beauty M&A

Lines found in Target, CVS and Walmart have found success with stylish packaging and ingredient-forward storytelling at a low price point. That makes them hot commodities for would-be acquirers.


Beauty

The Return of Perms

The centuries-old hairstyle that reached its peak in the 70s is now embraced by a new audience: Gen Z. Thanks to TikTok, K-pop and innovation within the category, the perm is getting a long overdue lift.

Beauty

The Return of Perms

The centuries-old hairstyle that reached its peak in the 70s is now embraced by a new audience: Gen Z. Thanks to TikTok, K-pop and innovation within the category, the perm is getting a long overdue lift.


Marketing

How Brands Make Community More Than a Buzzword

A growing number of beauty brands are including loyal customers in the product development process and offering ways for fans to directly benefit from their growth.

Marketing

How Brands Make Community More Than a Buzzword

A growing number of beauty brands are including loyal customers in the product development process and offering ways for fans to directly benefit from their growth.


Beauty

Beauty TikTok’s Latest Obsessions: From Hair Care to Spider-Man

The social media platform’s fascination with Marvel, curly hair routines and Danessa Myrick continues.

Beauty

Beauty TikTok’s Latest Obsessions: From Hair Care to Spider-Man

The social media platform’s fascination with Marvel, curly hair routines and Danessa Myrick continues.


Partner Content

Unilever Prestige’s CEO on Unlocking Growth in Beauty

At the inaugural The Business of Beauty Global Forum in Napa Valley, BoF sat down with Unilever Prestige CEO Vasiliki Petrou to discover why she believes new media channels, more immersive content and a laser focus on customer experience are critical to unlocking future growth in the beauty industry.

Partner Content

Unilever Prestige’s CEO on Unlocking Growth in Beauty

At the inaugural The Business of Beauty Global Forum in Napa Valley, BoF sat down with Unilever Prestige CEO Vasiliki Petrou to discover why she believes new media channels, more immersive content and a laser focus on customer experience are critical to unlocking future growth in the beauty industry.


Sports

Why Athletes Are Beauty’s Real MVPs

Gen-Z sports stars like Angel Reese and Shai Gilgeous-Alexander have become unlikely ambassadors for cosmetics brands, connecting them to underserved communities. Some are even bypassing partnerships to launch beauty ventures of their own.

Sports

Why Athletes Are Beauty’s Real MVPs

Gen-Z sports stars like Angel Reese and Shai Gilgeous-Alexander have become unlikely ambassadors for cosmetics brands, connecting them to underserved communities. Some are even bypassing partnerships to launch beauty ventures of their own.


Beauty

Why Is It So Hard for the Beauty Industry to Get Wellness Right?

The segment is meant to be beauty’s next holy grail, but nailing the experience hasn’t been easy.

Beauty

Why Is It So Hard for the Beauty Industry to Get Wellness Right?

The segment is meant to be beauty’s next holy grail, but nailing the experience hasn’t been easy.


Beauty

The Changing Shape of Beauty M&A

Beauty megadeals may be few and far between over the near term, but M&A will still be critical for buyers and sellers seeking growth, innovation and competitive product portfolios, reports The State of Fashion: Beauty.

Beauty

The Changing Shape of Beauty M&A

Beauty megadeals may be few and far between over the near term, but M&A will still be critical for buyers and sellers seeking growth, innovation and competitive product portfolios, reports The State of Fashion: Beauty.


Beauty

Why Shopping for Beauty Is So Different in the UK

The British beauty market is booming, but a highly fragmented retail network presents unique challenges. Here’s what brands should consider when selecting a partner.

Beauty

Why Shopping for Beauty Is So Different in the UK

The British beauty market is booming, but a highly fragmented retail network presents unique challenges. Here’s what brands should consider when selecting a partner.


Partner Content

2023 Trends at the World’s Largest B2B Beauty and Cosmetics Event

Cosmoprof Worldwide returned this March, attracting 2,980+ exhibiting companies from 64 countries. Now, BoF shares its insight on the key trends of the event.

Partner Content

2023 Trends at the World’s Largest B2B Beauty and Cosmetics Event

Cosmoprof Worldwide returned this March, attracting 2,980+ exhibiting companies from 64 countries. Now, BoF shares its insight on the key trends of the event.