Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
hair-care
Partner Content
Decoding The Indian Beauty Landscape
BoF shares product and consumer insights on the growth potential of India’s beauty and personal care market, from a new report by The Estée Lauder Companies’ BEAUTY&YOU program in partnership with 1Lattice.
Decoding The Indian Beauty Landscape
BoF shares product and consumer insights on the growth potential of India’s beauty and personal care market, from a new report by The Estée Lauder Companies’ BEAUTY&YOU program in partnership with 1Lattice.
Beauty
Inside Sephora’s Attempt to Bring Back the Beauty Festival
The beauty festival space flatlined when Covid-19 restricted large in-person events. This year, a number return, including Sephoria, which makes the case that the experiential event is back and better than ever.
Inside Sephora’s Attempt to Bring Back the Beauty Festival
The beauty festival space flatlined when Covid-19 restricted large in-person events. This year, a number return, including Sephoria, which makes the case that the experiential event is back and better than ever.
Marketing
Case Study | The Essential Brand Marketing Guide
Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.
Case Study | The Essential Brand Marketing Guide
Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.
Beauty
Amyris’ Bankruptcy Proceedings Show Significant Drop in Consumer Revenue
The biofuels-turned-beauty company saw consumer brand net sales fall from $175.5 million in 2022 to $59 million as of June 2023.
Amyris’ Bankruptcy Proceedings Show Significant Drop in Consumer Revenue
The biofuels-turned-beauty company saw consumer brand net sales fall from $175.5 million in 2022 to $59 million as of June 2023.
Beauty
What Investors Are Looking for in a Beauty Start-Up
Private equity shops and venture capitalists are being more discerning with their dollars and yet capital is still critical for emerging brands seeking to stand out in a competitive landscape.
What Investors Are Looking for in a Beauty Start-Up
Private equity shops and venture capitalists are being more discerning with their dollars and yet capital is still critical for emerging brands seeking to stand out in a competitive landscape.
Beauty
Who Will Buy Amyris’ Brands?
The bankrupt biotech manufacturer-turned-beauty conglomerate has put Biossance, Jonathan Van Ness’ JVN and other lines up for sale. Is anyone buying?
Who Will Buy Amyris’ Brands?
The bankrupt biotech manufacturer-turned-beauty conglomerate has put Biossance, Jonathan Van Ness’ JVN and other lines up for sale. Is anyone buying?
Beauty
The BoF Podcast | Why Entrepreneurial Success Is About More Than a Big Exit
When Ben Gorham of Byredo and Monique Rodriguez of Mielle Organics sold the businesses they spent years building, the financial milestone was just the culmination of more meaningful professional journeys that began with a clear sense of purpose.
The BoF Podcast | Why Entrepreneurial Success Is About More Than a Big Exit
When Ben Gorham of Byredo and Monique Rodriguez of Mielle Organics sold the businesses they spent years building, the financial milestone was just the culmination of more meaningful professional journeys that began with a clear sense of purpose.
Beauty
What Beauty Needs to Know About the Biggest New Regulations in 80 Years
The Modernization of Cosmetics Regulations Act (MoCRA) transforms the US cosmetics landscape from a self-governing body to a federally regulated industry. And with the first deadline just months away, brands need to take heed of new FDA guidelines.
What Beauty Needs to Know About the Biggest New Regulations in 80 Years
The Modernization of Cosmetics Regulations Act (MoCRA) transforms the US cosmetics landscape from a self-governing body to a federally regulated industry. And with the first deadline just months away, brands need to take heed of new FDA guidelines.
Beauty
The Fight For Beauty’s Top Talent
With luxury names like LVMH and Kering revving up their beauty businesses, pure play competitors need to safeguard their most prized possessions: their people.
The Fight For Beauty’s Top Talent
With luxury names like LVMH and Kering revving up their beauty businesses, pure play competitors need to safeguard their most prized possessions: their people.
Beauty
Why Kim Kardashian and Coty Could Be Parting Ways
While the beauty conglomerate is in the midst of restructuring its global business, one of its most famous celebrity founders is said to be taking her brand back.
Why Kim Kardashian and Coty Could Be Parting Ways
While the beauty conglomerate is in the midst of restructuring its global business, one of its most famous celebrity founders is said to be taking her brand back.
Beauty
Why So Many Barbie Beauty Collabs Are Falling Flat
The summer movie’s influence on fashion is undeniable, but most collaborations and product pushes in makeup, skin care and hair care are falling flat.
Why So Many Barbie Beauty Collabs Are Falling Flat
The summer movie’s influence on fashion is undeniable, but most collaborations and product pushes in makeup, skin care and hair care are falling flat.
Partner Content
How Beauty Barrage’s Specialist Staff Drive In-Store Sales
Beauty Barrage founder and CEO Sonia Summers shares how the turn-key service, supplying brands with brand ambassadors, educators and event specialists, alleviates challenges around retail staff training and retention to allow beauty brands and retailers to focus on growth and revenue.
How Beauty Barrage’s Specialist Staff Drive In-Store Sales
Beauty Barrage founder and CEO Sonia Summers shares how the turn-key service, supplying brands with brand ambassadors, educators and event specialists, alleviates challenges around retail staff training and retention to allow beauty brands and retailers to focus on growth and revenue.
The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.