Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.

Tweens went shopping in 2024, but so did just about everybody else. Massive gains in online sales were still dwarfed by in-store purchases, especially at specialty retailers, and foot traffic is expected to exceed pre-pandemic levels next year.

Tweens went shopping in 2024, but so did just about everybody else. Massive gains in online sales were still dwarfed by in-store purchases, especially at specialty retailers, and foot traffic is expected to exceed pre-pandemic levels next year.

Meet the tiny lab in Florida making the viral formulas you’ve been craving for the last four years — and those you’ll be craving tomorrow.

Meet the tiny lab in Florida making the viral formulas you’ve been craving for the last four years — and those you’ll be craving tomorrow.

Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.

Brushes for makeup, hair, and even serum (really) are poised to go big in 2025.

Interior design’s shaggy, furry texture boom has already influenced the latest wave of cosmetic launches — and indicates more softness to come.

Interior design’s shaggy, furry texture boom has already influenced the latest wave of cosmetic launches — and indicates more softness to come.

The fragrance boom is being driven by “neo-gourmands,” experimental and offbeat scents that take food notes like cold milk or sea salt to artisanal dimensions.

The fragrance boom is being driven by “neo-gourmands,” experimental and offbeat scents that take food notes like cold milk or sea salt to artisanal dimensions.

This month, BoF Careers provides essential sector insights to help beauty professionals decode the industry’s creative landscape.

This month, BoF Careers provides essential sector insights to help beauty professionals decode the industry’s creative landscape.

The longtime Lauder executive, who will take the top job on Jan. 1, 2025, will be tasked with strengthening the company’s weak post-pandemic recovery.

The longtime Lauder executive, who will take the top job on Jan. 1, 2025, will be tasked with strengthening the company’s weak post-pandemic recovery.

Despite local pullback from premium brands, cult fragrance maker Perfumer H has big plans for the region. First up, a Shanghai mega-store, slated to open early next year.

Despite local pullback from premium brands, cult fragrance maker Perfumer H has big plans for the region. First up, a Shanghai mega-store, slated to open early next year.

Across the continent, a handful of nascent brands are attempting to kickstart the continent’s own niche perfume moment. Success will take mastery of retail, e-commerce and branding across borders.

Across the continent, a handful of nascent brands are attempting to kickstart the continent’s own niche perfume moment. Success will take mastery of retail, e-commerce and branding across borders.

Artificial intelligence is being used to create new ingredients and guide perfumers. But some say the technology doesn’t pass the smell test.

Artificial intelligence is being used to create new ingredients and guide perfumers. But some say the technology doesn’t pass the smell test.

Dossier, a brand known for its affordable imitations (known as ‘dupes’) has branched out to offer its own original scents. Making them as popular as its core offering could be a stretch.

Dossier, a brand known for its affordable imitations (known as ‘dupes’) has branched out to offer its own original scents. Making them as popular as its core offering could be a stretch.

LVMH Fashion Group’s managing director Pierre-Emmanuel Angeloglou will add CEO of the Roman brand to his responsibilities, according to an internal announcement.

LVMH Fashion Group’s managing director Pierre-Emmanuel Angeloglou will add CEO of the Roman brand to his responsibilities, according to an internal announcement.
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.