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footwear

Marketing

The Return of the Flip-Flop

The 2000s staple is back, this time with a luxury twist. Its resurgence is evidence that the old school playbook for starting trends can still work in 2024.

Marketing

The Return of the Flip-Flop

The 2000s staple is back, this time with a luxury twist. Its resurgence is evidence that the old school playbook for starting trends can still work in 2024.


Sports

The Rise of Sportswear’s Challenger Brands, in Four Charts

Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.

Sports

The Rise of Sportswear’s Challenger Brands, in Four Charts

Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.


Luxury

Op-Ed | Is Golden Goose Worth $3 Billion?

As it prepares to go public, the company is wooing investors as a luxury brand, but it looks more like Dr Martens, in that it’s reliant on a signature shoe style that risks falling out of fashion, argues Andrea Felsted.

Luxury

Op-Ed | Is Golden Goose Worth $3 Billion?

As it prepares to go public, the company is wooing investors as a luxury brand, but it looks more like Dr Martens, in that it’s reliant on a signature shoe style that risks falling out of fashion, argues Andrea Felsted.


Luxury

Golden Goose Aims to Raise €100 Million in IPO

Proceeds from an initial public offering in Milan will be used to pay down debt and fund expansion, CEO Silvio Campara said. Permira will also reduce its stake in the Italian maker of pre-distressed sneakers as part of the transaction.

Luxury

Golden Goose Aims to Raise €100 Million in IPO

Proceeds from an initial public offering in Milan will be used to pay down debt and fund expansion, CEO Silvio Campara said. Permira will also reduce its stake in the Italian maker of pre-distressed sneakers as part of the transaction.


Sports

Why Women’s Basketball Stars Are Finally Getting Big Sneaker Deals

Nike’s upcoming launch with WNBA star A’ja Wilson is the latest in a wave of sponsorship and endorsement deals capitalising on the growing popularity of the sport.

Sports

Why Women’s Basketball Stars Are Finally Getting Big Sneaker Deals

Nike’s upcoming launch with WNBA star A’ja Wilson is the latest in a wave of sponsorship and endorsement deals capitalising on the growing popularity of the sport.


Retail

Adidas Prepares for Samba Slump

As the German sportswear giant taps surging demand for its Samba and Gazelle sneakers, it’s also taking steps to spread its bets ahead of peak interest.

Retail

Adidas Prepares for Samba Slump

As the German sportswear giant taps surging demand for its Samba and Gazelle sneakers, it’s also taking steps to spread its bets ahead of peak interest.


Retail

Op-Ed | How Long Can Adidas Surf the ‘Terrace’ Trend?

As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.

Retail

Op-Ed | How Long Can Adidas Surf the ‘Terrace’ Trend?

As a push to maximise sales of its popular Samba model starts to weigh on its desirability, the German sportswear giant is betting on other retro sneaker styles to tap surging demand for the 1980s ‘Terrace’ look. But fashion cycles come and go, cautions Andrea Felsted.


Sports

The Best Athletic Shoes for Women Were Designed for Men. Until Now.

Fast-growing start-ups like Hettas, Saysh and Moolah Kicks created sneakers designed specifically for active women. The sportswear giants are watching closely.

Sports

The Best Athletic Shoes for Women Were Designed for Men. Until Now.

Fast-growing start-ups like Hettas, Saysh and Moolah Kicks created sneakers designed specifically for active women. The sportswear giants are watching closely.


Sports

The Sneaker Resale Market Is Broken

Oversupply of once-hyped sneakers like Jordans has caused resale prices to plummet, pushing smaller platforms out of the market and sending the bigger players scrambling to adapt.

Sports

The Sneaker Resale Market Is Broken

Oversupply of once-hyped sneakers like Jordans has caused resale prices to plummet, pushing smaller platforms out of the market and sending the bigger players scrambling to adapt.


E-Commerce

Kering Is Pulling Its Brands From Farfetch

As a workaround, the embattled marketplace is considering providing “complete anonymity” to third-party retailers in exchange for sourcing certain luxury brands, according to internal documents reviewed by BoF.

E-Commerce

Kering Is Pulling Its Brands From Farfetch

As a workaround, the embattled marketplace is considering providing “complete anonymity” to third-party retailers in exchange for sourcing certain luxury brands, according to internal documents reviewed by BoF.


Technology

Bots Aren’t to Blame for Everything

There’s a reason aside from technological competition that shoppers can’t always get the sneakers or other products they want during drops. Brands want it that way.

Technology

Bots Aren’t to Blame for Everything

There’s a reason aside from technological competition that shoppers can’t always get the sneakers or other products they want during drops. Brands want it that way.


Technology

The New Way Brands Are Battling, and Sometimes Even Beating, Bots

Rather than limit who can put in orders for limited-edition sneakers, watches and collectibles, retailers are throwing open their drops — and then using data analytics to quietly kick bad actors to the back of the line.

Technology

The New Way Brands Are Battling, and Sometimes Even Beating, Bots

Rather than limit who can put in orders for limited-edition sneakers, watches and collectibles, retailers are throwing open their drops — and then using data analytics to quietly kick bad actors to the back of the line.