Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
fast-fashion
Sustainability
How Shein Gatecrashed Fashion’s Sustainability Show
The ultra-fast fashion company launched a $50 million fund to tackle waste at the industry’s annual sustainability gathering in Copenhagen this week. Many saw it as greenwashing, but it’s straight out of fashion’s sustainability playbook.
How Shein Gatecrashed Fashion’s Sustainability Show
The ultra-fast fashion company launched a $50 million fund to tackle waste at the industry’s annual sustainability gathering in Copenhagen this week. Many saw it as greenwashing, but it’s straight out of fashion’s sustainability playbook.
Sustainability
Are Mass Market Fashion Companies Really the Worst on Sustainability?
Levi Strauss and H&M Group rank among the top five companies in The BoF Sustainability Index 2022, but the high street segment also contains the annual assessment’s lowest-scoring company with no points at all.
Are Mass Market Fashion Companies Really the Worst on Sustainability?
Levi Strauss and H&M Group rank among the top five companies in The BoF Sustainability Index 2022, but the high street segment also contains the annual assessment’s lowest-scoring company with no points at all.
Retail
Why Missguided Is a Cautionary Tale — and Not Just for Fast Fashion
Missguided, which went into administration and was bought in a fire sale this week, never quite established a unique style or signature product category that would differentiate it from bigger rivals like Boohoo, Asos or H&M.
Why Missguided Is a Cautionary Tale — and Not Just for Fast Fashion
Missguided, which went into administration and was bought in a fire sale this week, never quite established a unique style or signature product category that would differentiate it from bigger rivals like Boohoo, Asos or H&M.
Retail
Is This the Beginning of the End for Free Returns?
For much of the last two decades, online retailers have competed to offer cheaper, more convenient shopping experiences. What happens when one of the world’s biggest apparel sellers bucks the trend?
Is This the Beginning of the End for Free Returns?
For much of the last two decades, online retailers have competed to offer cheaper, more convenient shopping experiences. What happens when one of the world’s biggest apparel sellers bucks the trend?
Sustainability
The Debrief: Fashion’s Greenwashing Problem
In a sea of unsubstantiated claims about sustainability, BoF’s Sarah Kent explains why it's so hard to measure impact, and what sort of regulation could be coming for fashion.
The Debrief: Fashion’s Greenwashing Problem
In a sea of unsubstantiated claims about sustainability, BoF’s Sarah Kent explains why it's so hard to measure impact, and what sort of regulation could be coming for fashion.
Topics
Walmart Launches Love & Sports, a New Activewear Brand
The Love & Sports line, led by SoulCycle master instructor Stacey Griffith and former Milly designer Michelle Smith, was two years in the making.
Walmart Launches Love & Sports, a New Activewear Brand
The Love & Sports line, led by SoulCycle master instructor Stacey Griffith and former Milly designer Michelle Smith, was two years in the making.
Retail
Is It Time for Gap Inc. to Go Private?
Marketshare is shrinking, discounts are deepening and the group’s once-powerful grip on the consumer has disintegrated. As a public company, its options are limited.
Is It Time for Gap Inc. to Go Private?
Marketshare is shrinking, discounts are deepening and the group’s once-powerful grip on the consumer has disintegrated. As a public company, its options are limited.
Retail
The Debrief: Why Shein Is Valued at $100 Billion
BoF’s Cathaleen Chen joins chief correspondent Lauren Sherman to unpack the fast fashion giant’s path to its astronomical valuation.
The Debrief: Why Shein Is Valued at $100 Billion
BoF’s Cathaleen Chen joins chief correspondent Lauren Sherman to unpack the fast fashion giant’s path to its astronomical valuation.
Technology
The Key to E-Commerce Success: Treat Clothing as Content
For many consumers, the endless feed of new styles offered by online retailers like Shein, The RealReal and Grailed is as much about entertainment as shopping. Either way, they’re hooked.
The Key to E-Commerce Success: Treat Clothing as Content
For many consumers, the endless feed of new styles offered by online retailers like Shein, The RealReal and Grailed is as much about entertainment as shopping. Either way, they’re hooked.
Retail
Mango Plots Retail Expansion With 30 New Stores in US
The Spanish fast fashion retailer will grow its international footprint in the coming years with a focus on the US market.
Mango Plots Retail Expansion With 30 New Stores in US
The Spanish fast fashion retailer will grow its international footprint in the coming years with a focus on the US market.
Retail
Coachella and the Business of Festival Fashion Is Back
Big music festivals produce a torrent of content for social media, but the fashion is equally as important, as what influencers wear to Coachella can quickly become a big seller in stores worldwide.
Coachella and the Business of Festival Fashion Is Back
Big music festivals produce a torrent of content for social media, but the fashion is equally as important, as what influencers wear to Coachella can quickly become a big seller in stores worldwide.
Retail
The $100 Billion Shein Phenomenon, Explained
BoF breaks down how the fast-fashion disruptor has built a global business that now rivals incumbent players like Zara and H&M.
The $100 Billion Shein Phenomenon, Explained
BoF breaks down how the fast-fashion disruptor has built a global business that now rivals incumbent players like Zara and H&M.
The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.