De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
entertainment
Media
Fourth ‘Vogue World’ Reimagines Hollywood’s Lost Magic
The Los Angeles iteration of Vogue’s annual runway entertainment event aimed to revitalise the city’s beleaguered film industry through fashion tie-ups.
Fourth ‘Vogue World’ Reimagines Hollywood’s Lost Magic
The Los Angeles iteration of Vogue’s annual runway entertainment event aimed to revitalise the city’s beleaguered film industry through fashion tie-ups.
Marketing
How Favorite Daughter Benefitted From the Netflix Effect
The womenswear business, which has crossed $100 million in annual sales, has tapped the power of pop culture thanks to its appearances on Netflix’s “Nobody Wants This,” created and written by Erin Foster, one of the brand’s founders.
How Favorite Daughter Benefitted From the Netflix Effect
The womenswear business, which has crossed $100 million in annual sales, has tapped the power of pop culture thanks to its appearances on Netflix’s “Nobody Wants This,” created and written by Erin Foster, one of the brand’s founders.
Beauty
‘Gilmore Girls’ and the Art of Nostalgia Marketing
With a 'Gilmore Girls' collaboration, Bliss continues its strategy to court Millennial and Gen-X shoppers; in a marketplace increasingly saturated by Y2K references, it may take more than a beloved name to win them over.
‘Gilmore Girls’ and the Art of Nostalgia Marketing
With a 'Gilmore Girls' collaboration, Bliss continues its strategy to court Millennial and Gen-X shoppers; in a marketplace increasingly saturated by Y2K references, it may take more than a beloved name to win them over.
Fashion Week
H&M Makes London Fashion Week Return Amid Brand Revamp
The brand’s first runway show in seven years marks its latest effort to demonstrate its fashion chops, as it struggles to carve out a distinct position in a crowded market.
H&M Makes London Fashion Week Return Amid Brand Revamp
The brand’s first runway show in seven years marks its latest effort to demonstrate its fashion chops, as it struggles to carve out a distinct position in a crowded market.
Luxury
Shrinking Audiences, a Cash Crisis and Rivals on the Rise: What’s Gone Wrong at Tate?
The museum group is struggling with its identity – while the National Gallery is not only thriving but expanding into modern art.
Shrinking Audiences, a Cash Crisis and Rivals on the Rise: What’s Gone Wrong at Tate?
The museum group is struggling with its identity – while the National Gallery is not only thriving but expanding into modern art.
Marketing
Why Brands Are Creating Their Own TV Shows
As brands seek new ways of connecting with ad-weary consumers, they are experimenting with series-style content that allows them to lean into humour, tell more elaborate stories and keep customers engaged over time.
Why Brands Are Creating Their Own TV Shows
As brands seek new ways of connecting with ad-weary consumers, they are experimenting with series-style content that allows them to lean into humour, tell more elaborate stories and keep customers engaged over time.
Marketing
Brands Are Using OnlyFans Stars to Make Sex Sell, Again
After years of risk aversion, brands are returning to more sex-centric advertising. The new twist on the age-old tactic incorporates everything from OnlyFans creators to steamy novels.
Brands Are Using OnlyFans Stars to Make Sex Sell, Again
After years of risk aversion, brands are returning to more sex-centric advertising. The new twist on the age-old tactic incorporates everything from OnlyFans creators to steamy novels.
Sports
The Fashion Revival of Basketball Sneakers
A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.
The Fashion Revival of Basketball Sneakers
A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.
Partner Content
How Getty Images Is Evolving for a New Era of Content
The visual media company is expanding its offering beyond news, stock and archival content to become a strategic partner to the likes of, L’Oréal, Dior, the Met Gala and amFAR gala. Now, BoF sits down with Getty Images’ senior director of entertainment content and partnerships, Lisa Marie Rae, to learn more about how the company is co-creating cinematic campaigns and helping brands craft compelling narratives.
How Getty Images Is Evolving for a New Era of Content
The visual media company is expanding its offering beyond news, stock and archival content to become a strategic partner to the likes of, L’Oréal, Dior, the Met Gala and amFAR gala. Now, BoF sits down with Getty Images’ senior director of entertainment content and partnerships, Lisa Marie Rae, to learn more about how the company is co-creating cinematic campaigns and helping brands craft compelling narratives.
Beauty
MAC’s Plan to Win: Lip Oil and Nepo Babies
The Estée Lauder-owned cosmetics label’s latest campaign casts Amelia Gray, Francesca Scorsese and Zaya Wade to promote “Lipglass Air,” a follow-up to MAC’s best-selling Lipglass.
MAC’s Plan to Win: Lip Oil and Nepo Babies
The Estée Lauder-owned cosmetics label’s latest campaign casts Amelia Gray, Francesca Scorsese and Zaya Wade to promote “Lipglass Air,” a follow-up to MAC’s best-selling Lipglass.
Beauty
The Met’s Madame X-Rated Opportunity
Art museums like the Met make $50 million per year in retail revenue. What happens when beauty brands try to exit through the gift shop?
The Met’s Madame X-Rated Opportunity
Art museums like the Met make $50 million per year in retail revenue. What happens when beauty brands try to exit through the gift shop?
Marketing
Is There Room on the Oscars Red Carpet for Emerging Designers?
A red carpet presence helps build legitimacy, awareness and credibility — but as luxury giants spend big and young designers closely watch their budgets in a touch market, many are reworking their approaches to celebrity dressing.
Is There Room on the Oscars Red Carpet for Emerging Designers?
A red carpet presence helps build legitimacy, awareness and credibility — but as luxury giants spend big and young designers closely watch their budgets in a touch market, many are reworking their approaches to celebrity dressing.
The News in Brief
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.
Zimmermann Names Roberto Eggs CEO
The Moncler Group executive will succeed longtime CEO Chris Olliver, who is staying on as executive chairman.