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e-commerce

Partner Content

The Future of E-Commerce, Powered by Generative AI

BoF’s latest white paper, in partnership with Zalando, unpacks the opportunities in leveraging the next generation technology across the e-commerce value chain, from optimising customer experience and content displays, to understanding legal and ethical frameworks.

Partner Content

The Future of E-Commerce, Powered by Generative AI

BoF’s latest white paper, in partnership with Zalando, unpacks the opportunities in leveraging the next generation technology across the e-commerce value chain, from optimising customer experience and content displays, to understanding legal and ethical frameworks.


Retail

Will the End of De Minimis Kill the Shein Haul?

As the de minimis loophole is set to close in the US, the fate of fast-fashion purveyors Shein and Temu, who announced price increases effective today, hangs in the balance.

Retail

Will the End of De Minimis Kill the Shein Haul?

As the de minimis loophole is set to close in the US, the fate of fast-fashion purveyors Shein and Temu, who announced price increases effective today, hangs in the balance.


Retail

As Foreign Tourists Stay Away, US Retailers Dust Off Their Covid Playbooks

International visits to the US are falling fast due to tariffs and growing tensions between America and the rest of the world. The silver lining for retailers: they’ve been down this road before.

Retail

As Foreign Tourists Stay Away, US Retailers Dust Off Their Covid Playbooks

International visits to the US are falling fast due to tariffs and growing tensions between America and the rest of the world. The silver lining for retailers: they’ve been down this road before.


Marketing

Explainer: The Digital Advertising Disruption Coming for Fashion

With Google’s online advertising business declared an illegal monopoly and Meta at risk of spinning off Instagram, the digital advertising market could be headed for an overhaul with a looming recession in the backdrop.

Marketing

Explainer: The Digital Advertising Disruption Coming for Fashion

With Google’s online advertising business declared an illegal monopoly and Meta at risk of spinning off Instagram, the digital advertising market could be headed for an overhaul with a looming recession in the backdrop.


Retail

Price Hike on Shein? How Trump Tariffs Could Shift the US’s Love of Fast Fashion

The ending of the de minimis loophole on cheap goods from China may push consumers to seek other alternatives like secondhand shopping.

Retail

Price Hike on Shein? How Trump Tariffs Could Shift the US’s Love of Fast Fashion

The ending of the de minimis loophole on cheap goods from China may push consumers to seek other alternatives like secondhand shopping.


Beauty

What’s Next for TikTok Shop’s Billion-Dollar Beauty Business

Influencer-led exposure and a 'halo effect' across channels have made TikTok a first stop for brand and product launches even as the app faces an unpredictable future in the US.

Beauty

What’s Next for TikTok Shop’s Billion-Dollar Beauty Business

Influencer-led exposure and a 'halo effect' across channels have made TikTok a first stop for brand and product launches even as the app faces an unpredictable future in the US.


Beauty

Why Universities Are Becoming Beauty Schools

From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.

Beauty

Why Universities Are Becoming Beauty Schools

From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.


Beauty

What It Takes to Sell Beauty on Douyin

Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends.

Beauty

What It Takes to Sell Beauty on Douyin

Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends.


Retail

Revolve Will Test Its Offline Muscle With New LA Store

After opening its first store in Aspen last year, the retailer is continuing its slow push into brick-and-mortar as e-commerce growth slows and shoppers look to buy in person.

Retail

Revolve Will Test Its Offline Muscle With New LA Store

After opening its first store in Aspen last year, the retailer is continuing its slow push into brick-and-mortar as e-commerce growth slows and shoppers look to buy in person.


Partner Content

Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming

Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.

Partner Content

Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming

Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.


Luxury

Resale Prices Are All Over the Place. Here’s Why That’s a Problem.

In a fragmented market, resale prices are more scattergun than ever. This leads to confused buyers, disillusioned sellers and market stagnation.

Luxury

Resale Prices Are All Over the Place. Here’s Why That’s a Problem.

In a fragmented market, resale prices are more scattergun than ever. This leads to confused buyers, disillusioned sellers and market stagnation.


Partner Content

Building Competitive Advantage in Customer Care Through AI

BoF and Zendesk gathered executives from Ralph Lauren, Walmart, Michael Kors and Tapestry for an intimate breakfast under the Chatham House Rule to discuss the challenges and opportunities in leveraging AI at key touchpoints in the customer journey.

Partner Content

Building Competitive Advantage in Customer Care Through AI

BoF and Zendesk gathered executives from Ralph Lauren, Walmart, Michael Kors and Tapestry for an intimate breakfast under the Chatham House Rule to discuss the challenges and opportunities in leveraging AI at key touchpoints in the customer journey.