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Marketing

The Year Ahead: Digital Marketing in the Age of Privacy

As digital marketing becomes less effective and more costly, brands will embrace creative campaigns and channels such as retail media networks and the metaverse to achieve greater returns on investment and deepen community-led customer engagement.

Marketing

The Year Ahead: Digital Marketing in the Age of Privacy

As digital marketing becomes less effective and more costly, brands will embrace creative campaigns and channels such as retail media networks and the metaverse to achieve greater returns on investment and deepen community-led customer engagement.


News & Analysis

The 10 Themes That Will Define the Fashion Agenda in 2023

The 10 themes in The State of Fashion 2023, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlight how businesses can deploy realistic yet bold strategies to drive growth, even amid challenging times.

News & Analysis

The 10 Themes That Will Define the Fashion Agenda in 2023

The 10 themes in The State of Fashion 2023, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlight how businesses can deploy realistic yet bold strategies to drive growth, even amid challenging times.


Luxury

The Best of BoF: Luxury’s Blockbuster Year

In 2022, luxury’s post-Covid rebound accelerated. Explore in-depth features and analysis about how brands and retailers are cultivating loyalty from top-spending clients, balancing runway dreams with smart pricing, and evolving their business models in the face of fierce competition.

Luxury

The Best of BoF: Luxury’s Blockbuster Year

In 2022, luxury’s post-Covid rebound accelerated. Explore in-depth features and analysis about how brands and retailers are cultivating loyalty from top-spending clients, balancing runway dreams with smart pricing, and evolving their business models in the face of fierce competition.


Marketing

The Best of BoF: Marketing’s Highs and Lows

Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.

Marketing

The Best of BoF: Marketing’s Highs and Lows

Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.


Topics

The Best of BoF: Global Markets, Tumult and Opportunity

From China to Senegal, 2022 was a year of tumult and opportunity in global markets far from fashion’s main capitals.

Topics

The Best of BoF: Global Markets, Tumult and Opportunity

From China to Senegal, 2022 was a year of tumult and opportunity in global markets far from fashion’s main capitals.


Workplace & Talent

The Jewelry Edit’s Rosena Sammi Is Punching Above Her Weight

Jewellery designer and entrepreneur Rosena Sammi is doubling down on her mission of inclusive, ethically-responsible jewellery at The Jewelry Edit.

Workplace & Talent

The Jewelry Edit’s Rosena Sammi Is Punching Above Her Weight

Jewellery designer and entrepreneur Rosena Sammi is doubling down on her mission of inclusive, ethically-responsible jewellery at The Jewelry Edit.


Direct-to-Consumer

How Amazon Fits Into the New DTC Playbook

Digital brands that once steered clear of Amazon are more open to selling on the marketplace, as the e-commerce slowdown and rising marketing costs makes it harder to find customers on their own.

Direct-to-Consumer

How Amazon Fits Into the New DTC Playbook

Digital brands that once steered clear of Amazon are more open to selling on the marketplace, as the e-commerce slowdown and rising marketing costs makes it harder to find customers on their own.


Direct-to-Consumer

How Brands Can Turn Customers Into Repeat Shoppers

In a saturated market where customer acquisition costs are on the rise, fashion and beauty start-ups are exploring ways to boost repeat business.

Direct-to-Consumer

How Brands Can Turn Customers Into Repeat Shoppers

In a saturated market where customer acquisition costs are on the rise, fashion and beauty start-ups are exploring ways to boost repeat business.


Partner Content

Streamlining Shipping and Customer Experience Through Data and AI

FedEx’s ShopRunner is an expedited shipping service offering retailers access to its software ecosystem and consumer insights to streamline their backend pain points. Now, BoF shares insight on how retailers can utilise operational data to optimise customer experience.

Partner Content

Streamlining Shipping and Customer Experience Through Data and AI

FedEx’s ShopRunner is an expedited shipping service offering retailers access to its software ecosystem and consumer insights to streamline their backend pain points. Now, BoF shares insight on how retailers can utilise operational data to optimise customer experience.


Technology

Case Study | How to Take the Friction Out of Commerce

Tools and services are helping fashion and beauty industries stem the billions of dollars they reportedly lose due to abandoned carts by taking the friction out of the checkout stage, online and off.

Technology

Case Study | How to Take the Friction Out of Commerce

Tools and services are helping fashion and beauty industries stem the billions of dollars they reportedly lose due to abandoned carts by taking the friction out of the checkout stage, online and off.


Partner Content

Unpacking the Amazon Ads Opportunity for Fashion

BoF sits down with Tanner Elton, Amazon VP of US Advertising Sales, to discover how fashion brands can effectively market with Amazon Ads.

Partner Content

Unpacking the Amazon Ads Opportunity for Fashion

BoF sits down with Tanner Elton, Amazon VP of US Advertising Sales, to discover how fashion brands can effectively market with Amazon Ads.


Retail

What Black Friday Results Spell for Retail

This year’s post-Thanksgiving shopping extravaganza saw solid sales, particularly in stores. Retailers may not be able to shrug off recession concerns just yet though.

Retail

What Black Friday Results Spell for Retail

This year’s post-Thanksgiving shopping extravaganza saw solid sales, particularly in stores. Retailers may not be able to shrug off recession concerns just yet though.