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Retail

The Organised Retail Crime Phenomenon, Explained

Reports of large-scale theft rings are driving US lawmakers to explore tough-on-crime policies. Data on whether there is a crime wave paints a more ambiguous picture. BoF unpacks the murky situation.

Retail

The Organised Retail Crime Phenomenon, Explained

Reports of large-scale theft rings are driving US lawmakers to explore tough-on-crime policies. Data on whether there is a crime wave paints a more ambiguous picture. BoF unpacks the murky situation.


Beauty

Topicals’ Olamide Olowe on Connecting With the Gen-Z Shopper

For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.

Beauty

Topicals’ Olamide Olowe on Connecting With the Gen-Z Shopper

For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.


China

Chinese E-Commerce Giants Entice Cautious Consumers With Steep Mid-Year Discounts

JD.Com, Tmall, Pinduoduo and others are competing fiercely in the country’s first major shopping festival after the pandemic.

China

Chinese E-Commerce Giants Entice Cautious Consumers With Steep Mid-Year Discounts

JD.Com, Tmall, Pinduoduo and others are competing fiercely in the country’s first major shopping festival after the pandemic.


Technology

Google Thinks It Has Cracked Virtual Try-On With Generative AI

The tech heavyweight announced a new feature letting users see how a garment would look on a wide range of models using the AI technique underlying some of the most popular and powerful AI image generators.

Technology

Google Thinks It Has Cracked Virtual Try-On With Generative AI

The tech heavyweight announced a new feature letting users see how a garment would look on a wide range of models using the AI technique underlying some of the most popular and powerful AI image generators.


Retail

Revolve’s Latest Pop-Up Could Pave the Way For Its First Permanent Store

The online marketplace favoured by models and influencers has been a brick-and-mortar retail holdout, but its newest storefront could change that.

Retail

Revolve’s Latest Pop-Up Could Pave the Way For Its First Permanent Store

The online marketplace favoured by models and influencers has been a brick-and-mortar retail holdout, but its newest storefront could change that.


Marketing

The Future of Performance Marketing

Some marketing experts predicted an exodus from social media as costs rose and effectiveness fell. But instead of leaving, brands got smarter about how they spend their marketing dollars.

Marketing

The Future of Performance Marketing

Some marketing experts predicted an exodus from social media as costs rose and effectiveness fell. But instead of leaving, brands got smarter about how they spend their marketing dollars.


Retail

Shopping Events Are Back. Here’s How to Make the Most of Them

As digital advertising costs climb, fashion brands are embracing events like in-store happy hours, trunk shows and parties in various formats to generate brand awareness and drive sales.

Retail

Shopping Events Are Back. Here’s How to Make the Most of Them

As digital advertising costs climb, fashion brands are embracing events like in-store happy hours, trunk shows and parties in various formats to generate brand awareness and drive sales.


Retail

How Brands Can Choose the Right In-Store Technology

In a post-Covid retail landscape where consumers are seduced by the convenience of e-commerce, brands are introducing technology in store in an attempt to replicate that ease.

Retail

How Brands Can Choose the Right In-Store Technology

In a post-Covid retail landscape where consumers are seduced by the convenience of e-commerce, brands are introducing technology in store in an attempt to replicate that ease.


Beauty

What Will Define Beauty’s Next Era of Growth?

From skin care and fragrance to colour cosmetics and hair care, the outlook for the global beauty industry is rosy in the years ahead, even amid hyper-competition, channel mix challenges, and rapid innovation and production cycles. The State of Fashion: Beauty explores what lies ahead.

Beauty

What Will Define Beauty’s Next Era of Growth?

From skin care and fragrance to colour cosmetics and hair care, the outlook for the global beauty industry is rosy in the years ahead, even amid hyper-competition, channel mix challenges, and rapid innovation and production cycles. The State of Fashion: Beauty explores what lies ahead.


Technology

Google Is Testing Generative AI for Shopping

The search giant is debuting an experimental new search experience and will use its shopping vertical as a key testing ground.

Technology

Google Is Testing Generative AI for Shopping

The search giant is debuting an experimental new search experience and will use its shopping vertical as a key testing ground.


Technology

Putting AI Shopping Assistants to the Test

A new wave of ChatGPT assistants from companies like Shopify and Kering could transform how we shop online. It’s unclear how well they actually work, so BoF took them for a spin.

Technology

Putting AI Shopping Assistants to the Test

A new wave of ChatGPT assistants from companies like Shopify and Kering could transform how we shop online. It’s unclear how well they actually work, so BoF took them for a spin.


Direct-to-Consumer

Why There May Never Be a Gen-Z Glossier or Warby Parker

Instead of emulating the face-paced growth favoured by their predecessors, Gen-Z-centric fashion and beauty start-ups are taking a steadier approach to brand-building.

Direct-to-Consumer

Why There May Never Be a Gen-Z Glossier or Warby Parker

Instead of emulating the face-paced growth favoured by their predecessors, Gen-Z-centric fashion and beauty start-ups are taking a steadier approach to brand-building.