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e-commerce

Direct-to-Consumer

What Parade’s Sale Says About the State of DTC

The Gen-Z intimates brand’s sale to a little-known strategic is the latest in an ongoing series of less than desirable exits for unprofitable digitally-native start-ups.

Direct-to-Consumer

What Parade’s Sale Says About the State of DTC

The Gen-Z intimates brand’s sale to a little-known strategic is the latest in an ongoing series of less than desirable exits for unprofitable digitally-native start-ups.


Partner Content

Why Analytics and Agility Are Critical to Success in Today’s Retail Market

SKYPAD, a B2B SaaS platform which offers sell-through data distribution and streamlined reporting to partner retailers like Saks and fashion brands including Robert Graham, is designed to meet industry needs around increased transparency on product performance and agility in a changeable market.

Partner Content

Why Analytics and Agility Are Critical to Success in Today’s Retail Market

SKYPAD, a B2B SaaS platform which offers sell-through data distribution and streamlined reporting to partner retailers like Saks and fashion brands including Robert Graham, is designed to meet industry needs around increased transparency on product performance and agility in a changeable market.


Direct-to-Consumer

Why Brand Awareness Is DTC’s New Challenge

Brands like Warby Parker, Allbirds and Olaplex have successfully slashed digital advertising costs. Now they need to figure out new ways to find customers.

Direct-to-Consumer

Why Brand Awareness Is DTC’s New Challenge

Brands like Warby Parker, Allbirds and Olaplex have successfully slashed digital advertising costs. Now they need to figure out new ways to find customers.


Beauty

Farfetch to Close Beauty Division

The luxury marketplace had hoped to take a “leading position” in the space when it launched cosmetics, skin care and hair care in April 2022 but found it harder than expected to attract shoppers.

Beauty

Farfetch to Close Beauty Division

The luxury marketplace had hoped to take a “leading position” in the space when it launched cosmetics, skin care and hair care in April 2022 but found it harder than expected to attract shoppers.


Partner Content

How E-Commerce and SMEs Are Transforming Africa’s Fashion Industries

The potential of the African continent as both a manufacturing hub and consumer market is still largely untapped. BoF shares key insights from sector specialists on the driving forces behind the evolution of Africa’s fashion industry and identifies what opportunities exist for local and international businesses.

Partner Content

How E-Commerce and SMEs Are Transforming Africa’s Fashion Industries

The potential of the African continent as both a manufacturing hub and consumer market is still largely untapped. BoF shares key insights from sector specialists on the driving forces behind the evolution of Africa’s fashion industry and identifies what opportunities exist for local and international businesses.


Direct-to-Consumer

Building a Rewards Programme That Keeps Fickle Customers Coming Back

Facing a competitive landscape and unreliable online shoppers, brands can no longer rely on a traditional points-based offering to drive repeat purchases.

Direct-to-Consumer

Building a Rewards Programme That Keeps Fickle Customers Coming Back

Facing a competitive landscape and unreliable online shoppers, brands can no longer rely on a traditional points-based offering to drive repeat purchases.


Technology

Is Fashion’s Buy-Now, Pay-Later Boom Over?

Instalment payment services helped fuel sales for years. But high interest rates could soon have shoppers pulling back.

Technology

Is Fashion’s Buy-Now, Pay-Later Boom Over?

Instalment payment services helped fuel sales for years. But high interest rates could soon have shoppers pulling back.


China

BoF Insights | Dynamic Journeys: China’s Luxury Shoppers at Home and Abroad

Chinese fashion and beauty customers — long pivotal for the global luxury market — are reshaping how and where they shop, according to BoF Insights’ new report.

China

BoF Insights | Dynamic Journeys: China’s Luxury Shoppers at Home and Abroad

Chinese fashion and beauty customers — long pivotal for the global luxury market — are reshaping how and where they shop, according to BoF Insights’ new report.


Retail

Amazon Prime Day Isn’t the Only Game in Town Anymore

The e-commerce giant’s rivals are planning their own sales events, while Shein and Temu are luring consumers with the promise of year-round discounts. That, plus what else to watch for in the week ahead.

Retail

Amazon Prime Day Isn’t the Only Game in Town Anymore

The e-commerce giant’s rivals are planning their own sales events, while Shein and Temu are luring consumers with the promise of year-round discounts. That, plus what else to watch for in the week ahead.


News & Analysis

Highsnobiety Lays Off 10 Percent of Its Staff

The Zalando-owned streetwear and youth culture media platform announced the layoffs of 24 employees last week, citing unfavourable economic conditions and the need for cost-cutting measures, sources said.

News & Analysis

Highsnobiety Lays Off 10 Percent of Its Staff

The Zalando-owned streetwear and youth culture media platform announced the layoffs of 24 employees last week, citing unfavourable economic conditions and the need for cost-cutting measures, sources said.


Workplace & Talent

Help Wanted: As Luxury Brands Open More Stores, Staffing Challenges Await

High-end brands are counting on brick-and-mortar retail to deliver the sort of personalised shopping experiences that can’t be replicated online. But hiring and training employees to pull that off can be a challenge.

Workplace & Talent

Help Wanted: As Luxury Brands Open More Stores, Staffing Challenges Await

High-end brands are counting on brick-and-mortar retail to deliver the sort of personalised shopping experiences that can’t be replicated online. But hiring and training employees to pull that off can be a challenge.


Beauty

Why Beauty’s Challenger Brands Need to Rev Up Growth

For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.

Beauty

Why Beauty’s Challenger Brands Need to Rev Up Growth

For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.