Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
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Latest News & Analysis
Retail
The Secret to Breathing New Life Into Old Brands
Banana Republic, J.Crew, Express and others are all promoting a new, more digital and fashion-forward identity in a bid to regain relevance. But a rebrand is no easy feat.
The Secret to Breathing New Life Into Old Brands
Banana Republic, J.Crew, Express and others are all promoting a new, more digital and fashion-forward identity in a bid to regain relevance. But a rebrand is no easy feat.
Retail
UK Retailers Increased Discounts and Promotions to Boost Sales
Average shop prices in August were 1.6 percent lower than a year before, compared with a fall of 1.3 percent in July.
UK Retailers Increased Discounts and Promotions to Boost Sales
Average shop prices in August were 1.6 percent lower than a year before, compared with a fall of 1.3 percent in July.
Retail
The Off-Price War Heats Up
From stalwarts like T.J. Maxx and Nordstrom Rack to venture-backed newcomers and online luxury resellers, a multitude of discount retailers are all vying for a piece of the growing off-price market, which will thrive amid the lingering global recession.
The Off-Price War Heats Up
From stalwarts like T.J. Maxx and Nordstrom Rack to venture-backed newcomers and online luxury resellers, a multitude of discount retailers are all vying for a piece of the growing off-price market, which will thrive amid the lingering global recession.
China
Luxury Brands Found a Solution for Their Inventory Glut. But Will It Backfire?
Outlets and off-price retailers in China are seeing business boom as luxury brands pump excess inventory into the country at bargain basement prices. But the pandemic clearance strategy is a double-edged sword.
Luxury Brands Found a Solution for Their Inventory Glut. But Will It Backfire?
Outlets and off-price retailers in China are seeing business boom as luxury brands pump excess inventory into the country at bargain basement prices. But the pandemic clearance strategy is a double-edged sword.
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China
6 Ways to Boost Sales During the 618 Shopping Festival
With billions of dollars of merchandise sold by more than one hundred thousand brands, China’s discount-focused shopping festivals are impossible to ignore but difficult to get right. Here are six ways to make them work.
6 Ways to Boost Sales During the 618 Shopping Festival
With billions of dollars of merchandise sold by more than one hundred thousand brands, China’s discount-focused shopping festivals are impossible to ignore but difficult to get right. Here are six ways to make them work.
Luxury
Gucci Just Left the Fashion Calendar Behind. Who Will Follow?
This week, everyone will be talking about Gucci's move to a seasonless schedule, Memorial Day sales — or lack thereof — how beauty retailers will reopen stores and luxury's bet on resort dressing. Get your BoF Professional Cheat Sheet.
Gucci Just Left the Fashion Calendar Behind. Who Will Follow?
This week, everyone will be talking about Gucci's move to a seasonless schedule, Memorial Day sales — or lack thereof — how beauty retailers will reopen stores and luxury's bet on resort dressing. Get your BoF Professional Cheat Sheet.
China
Try Virtual Vouchers Instead of Deep Discounting
Global giants like Zara, H&M and Nike are experimenting with virtual vouchers to get people spending again in China. Should other brands follow suit to avoid the potentially harmful practice of deep discounting?
Try Virtual Vouchers Instead of Deep Discounting
Global giants like Zara, H&M and Nike are experimenting with virtual vouchers to get people spending again in China. Should other brands follow suit to avoid the potentially harmful practice of deep discounting?
Retail
Is This the End of Wholesale, or the Beginning of Something Better?
Department stores are cancelling orders and delaying payments, pushing designers to breaking point and calling into question a system that has been challenged for years.
Is This the End of Wholesale, or the Beginning of Something Better?
Department stores are cancelling orders and delaying payments, pushing designers to breaking point and calling into question a system that has been challenged for years.
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Retail
What Will Stores Look Like Post-Pandemic?
This week everyone will be talking about the future of retail in a post-pandemic world, the state of the "drop" model and the proliferation of spring sales. Get your BoF Professional Cheat Sheet.
What Will Stores Look Like Post-Pandemic?
This week everyone will be talking about the future of retail in a post-pandemic world, the state of the "drop" model and the proliferation of spring sales. Get your BoF Professional Cheat Sheet.
Luxury
What Shoppers Are Thinking Right Now
Consumers are feeling denial, anxiety, dread and hope. But even if they aren’t in the buying mood, brands can use this time to build deeper relationships.
What Shoppers Are Thinking Right Now
Consumers are feeling denial, anxiety, dread and hope. But even if they aren’t in the buying mood, brands can use this time to build deeper relationships.
Luxury
Luxury Brands Burn Unsold Goods. What Should They Do Instead?
The luxury industry’s habit of destroying end-of-season leftovers is under threat, thanks to a consumer backlash and increasing government regulations. BoF uncovers the best solutions.
Luxury Brands Burn Unsold Goods. What Should They Do Instead?
The luxury industry’s habit of destroying end-of-season leftovers is under threat, thanks to a consumer backlash and increasing government regulations. BoF uncovers the best solutions.
Retail
Primark Says Sales Recovering After Cool Spring Cuts Growth
Wet May weather kept shoppers out of stores but the budget retailer is driving sales growth by expanding new stores at a breakneck pace.
Primark Says Sales Recovering After Cool Spring Cuts Growth
Wet May weather kept shoppers out of stores but the budget retailer is driving sales growth by expanding new stores at a breakneck pace.
The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.