Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
cosmetics
Beauty
Is Mass Appeal Even Possible Anymore?
Brands like Maybelline and Budweiser face fallout when appealing to Gen-Z’s diverse, gender fluid values. But as younger shoppers get older, big corporations have to get comfortable with catering to fragmented audiences – unless they just tap Alix Earle.
Is Mass Appeal Even Possible Anymore?
Brands like Maybelline and Budweiser face fallout when appealing to Gen-Z’s diverse, gender fluid values. But as younger shoppers get older, big corporations have to get comfortable with catering to fragmented audiences – unless they just tap Alix Earle.
Beauty
Why Gen-Z Loves Dupes
Copycat products have shaken up the beauty industry as young consumers eat up inexpensive alternatives hawked on TikTok.
Why Gen-Z Loves Dupes
Copycat products have shaken up the beauty industry as young consumers eat up inexpensive alternatives hawked on TikTok.
Beauty
Can A-List Estheticians Build Viable Beauty Brands?
As more skin care experts launch their own brands, leaning on a roster of A-list clientele may not be enough to scale.
Can A-List Estheticians Build Viable Beauty Brands?
As more skin care experts launch their own brands, leaning on a roster of A-list clientele may not be enough to scale.
Beauty
Why Seemingly Every Male Celebrity Suddenly Has a Beauty Line
Evan Mock, Harry Styles, Brad Pitt, Jared Leto and many more famous men are banking on the blurring gender binary, or simply the novelty factor, to propel their brands to the top of a crowded market.
Why Seemingly Every Male Celebrity Suddenly Has a Beauty Line
Evan Mock, Harry Styles, Brad Pitt, Jared Leto and many more famous men are banking on the blurring gender binary, or simply the novelty factor, to propel their brands to the top of a crowded market.
Retail
Why Some Brands Are Thriving in a Tough Economy – and Others Aren’t
Consumers are getting pickier about where they shop as inflation and a cooling economy take their toll. Some of the biggest names in fashion and beauty no longer make the cut.
Why Some Brands Are Thriving in a Tough Economy – and Others Aren’t
Consumers are getting pickier about where they shop as inflation and a cooling economy take their toll. Some of the biggest names in fashion and beauty no longer make the cut.
Beauty
L’Oréal to Acquire Aesop
Beauty giant L’Oréal is buying Aesop in a reported deal that values the brand at $2.525 billion.
L’Oréal to Acquire Aesop
Beauty giant L’Oréal is buying Aesop in a reported deal that values the brand at $2.525 billion.
Beauty
Sephora to Sell Its Beauty Brands with Zappos
The beauty retailer plans to launch its assortment of beauty with the Amazon-owned shoe and fashion company this summer.
Sephora to Sell Its Beauty Brands with Zappos
The beauty retailer plans to launch its assortment of beauty with the Amazon-owned shoe and fashion company this summer.
Beauty
Would You Buy Lube From a Celebrity?
Christina Aguilera is the co-founder and chief brand advisor of Playground, a line that specialises in sexual wellness – a space that’s emerging as the next frontier for celebrity branding.
Would You Buy Lube From a Celebrity?
Christina Aguilera is the co-founder and chief brand advisor of Playground, a line that specialises in sexual wellness – a space that’s emerging as the next frontier for celebrity branding.
Partner Content
2023 Trends at the World’s Largest B2B Beauty and Cosmetics Event
Cosmoprof Worldwide returned this March, attracting 2,980+ exhibiting companies from 64 countries. Now, BoF shares its insight on the key trends of the event.
2023 Trends at the World’s Largest B2B Beauty and Cosmetics Event
Cosmoprof Worldwide returned this March, attracting 2,980+ exhibiting companies from 64 countries. Now, BoF shares its insight on the key trends of the event.
Beauty
E.l.f. and American Eagle Reveal Beauty Collaboration
TikTok-favourite beauty brand, E.l.f. is partnering with teen retailer American Eagle to create a line of clothing-inspired cosmetics.
E.l.f. and American Eagle Reveal Beauty Collaboration
TikTok-favourite beauty brand, E.l.f. is partnering with teen retailer American Eagle to create a line of clothing-inspired cosmetics.
Beauty
The Business of Beauty Global Forum: First Speakers Announced
Sephora’s Jean-André Rougeot, Nykaa’s Falguni Nayar, Isamaya Ffrench, Byredo’s Ben Gorham, Unilever Prestige’s Vasiliki Petrou, Monique Rodriguez of Mielle Organics, Glossier’s Kyle Leahy, and Jane Lauder will join BoF in Napa Valley from May 30 - 31, 2023.
The Business of Beauty Global Forum: First Speakers Announced
Sephora’s Jean-André Rougeot, Nykaa’s Falguni Nayar, Isamaya Ffrench, Byredo’s Ben Gorham, Unilever Prestige’s Vasiliki Petrou, Monique Rodriguez of Mielle Organics, Glossier’s Kyle Leahy, and Jane Lauder will join BoF in Napa Valley from May 30 - 31, 2023.
Beauty
What Beauty Can Learn From Booze
From the way spirits are marketed to the success of celebrity-founded lines, alcohol offers a roadmap for standing out in a crowded market.
What Beauty Can Learn From Booze
From the way spirits are marketed to the success of celebrity-founded lines, alcohol offers a roadmap for standing out in a crowded market.
The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.