Oil Slides, Stocks Climb on Trump’s Iran Reprieve
Oil prices tumbled by over 8 percent after Trump said the US was in talks with Tehran to end the US-Israeli war on Iran, a claim parliamentary speaker Mohammad Baqer Ghalibaf has denied.
consumers
Beauty
How Tariffs Are Reshaping the Fragrance Boom
US-imposed tariffs were blamed for slowdowns in the earnings reports of several prominent fragrance makers, but the full picture of what’s next for the category goes a little deeper.
How Tariffs Are Reshaping the Fragrance Boom
US-imposed tariffs were blamed for slowdowns in the earnings reports of several prominent fragrance makers, but the full picture of what’s next for the category goes a little deeper.
Sports
Gymshark’s Path to $1 Billion in Sales Leads Through the US
The UK fitness brand is on the cusp of reaching its billion-dollar sales target, and sees expanding in the US, where it’s about to open its first New York City store, as the surest route there.
Gymshark’s Path to $1 Billion in Sales Leads Through the US
The UK fitness brand is on the cusp of reaching its billion-dollar sales target, and sees expanding in the US, where it’s about to open its first New York City store, as the surest route there.
Retail
Swarovski’s Strategy for Maintaining Its Shine
Lab-grown diamonds and embracing culture and design trends will be key to the brand maintaining its momentum as jewellery continues to outshine fashion, CEO Alexis Nasard says in the BoF-McKinsey State of Fashion 2026.
Swarovski’s Strategy for Maintaining Its Shine
Lab-grown diamonds and embracing culture and design trends will be key to the brand maintaining its momentum as jewellery continues to outshine fashion, CEO Alexis Nasard says in the BoF-McKinsey State of Fashion 2026.
Sports
Salomon’s Plan to Grow in Running and Fashion
Gorpcore is over, says CEO Guillaume Meyzenq. Can the Amer Sports-backed brand keep growing its fashion footprint while maintaining its credibility in performance running?
Salomon’s Plan to Grow in Running and Fashion
Gorpcore is over, says CEO Guillaume Meyzenq. Can the Amer Sports-backed brand keep growing its fashion footprint while maintaining its credibility in performance running?
Luxury
Why the Shine Isn’t Fading on Jewellery Sales
With a growing base of customers desiring lasting value and willing to treat themselves, jewellery is set to see its bright moment continue, says the BoF-McKinsey State of Fashion 2026.
Why the Shine Isn’t Fading on Jewellery Sales
With a growing base of customers desiring lasting value and willing to treat themselves, jewellery is set to see its bright moment continue, says the BoF-McKinsey State of Fashion 2026.
Retail
How to Launch a Fashion Brand in 2026
A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.
How to Launch a Fashion Brand in 2026
A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.
Partner Content
How Community Became Fashion and Beauty’s Strongest Currency
Today’s most resonant brands don’t just sell — they listen, co-create and connect with their consumers. In partnership with GGP, BoF examines how authentic community building is redefining loyalty in fashion and beauty retail.
How Community Became Fashion and Beauty’s Strongest Currency
Today’s most resonant brands don’t just sell — they listen, co-create and connect with their consumers. In partnership with GGP, BoF examines how authentic community building is redefining loyalty in fashion and beauty retail.
Luxury
Can Luxury Brands Rebuild Trust With Customers? | The BoF Podcast
Imran Amed, founder and CEO of The Business of Fashion, and Luca Solca, senior analyst of global luxury goods at Bernstein, speak to System Magazine’s Jonathan Wingfield to examine where the luxury sector goes next — from rebuilding pricing architecture to aligning brand DNA with the zeitgeist and restoring clear value for customers.
Can Luxury Brands Rebuild Trust With Customers? | The BoF Podcast
Imran Amed, founder and CEO of The Business of Fashion, and Luca Solca, senior analyst of global luxury goods at Bernstein, speak to System Magazine’s Jonathan Wingfield to examine where the luxury sector goes next — from rebuilding pricing architecture to aligning brand DNA with the zeitgeist and restoring clear value for customers.
Luxury
Luxury Stocks Look Ready for a Stronger Year After Their ‘Detox’
Optimism is building that a second-half rally in Europe’s luxury-goods sector can extend into the new year as signs point to better times for the continent’s flagship equity sector.
Luxury Stocks Look Ready for a Stronger Year After Their ‘Detox’
Optimism is building that a second-half rally in Europe’s luxury-goods sector can extend into the new year as signs point to better times for the continent’s flagship equity sector.
Beauty
Inside Gen Alpha’s Press-On Nail Obsession
Artificial claws are becoming increasingly popular for teens and tweens, toeing the line between play and personal expression.
Inside Gen Alpha’s Press-On Nail Obsession
Artificial claws are becoming increasingly popular for teens and tweens, toeing the line between play and personal expression.
Beauty
China’s Biggest Beauty Firm Lays Out Strategy to Rival L’Oréal
Proya reported sales above 10 billion yuan last year, the first Chinese beauty company to do so. Its billionaire founder is now on the hunt for European brands.
China’s Biggest Beauty Firm Lays Out Strategy to Rival L’Oréal
Proya reported sales above 10 billion yuan last year, the first Chinese beauty company to do so. Its billionaire founder is now on the hunt for European brands.
Retail
Levi’s Answer to an Increasingly Complex World: Simplify
To weather tariffs and macroeconomic uncertainty, CEO Michelle Gass reveals how the denim brand is streamlining its business and emphasising profitability in the BoF-McKinsey State of Fashion 2026.
Levi’s Answer to an Increasingly Complex World: Simplify
To weather tariffs and macroeconomic uncertainty, CEO Michelle Gass reveals how the denim brand is streamlining its business and emphasising profitability in the BoF-McKinsey State of Fashion 2026.
The News in Brief
Puig, Estée Lauder Companies Considering Merger
The Spanish owner of Byredo, Rabanne and Charlotte Tilbury and the American conglomerate confirmed on Monday that they are in discussions to combine their businesses.
Applied Nutrition Sinks as War Disruption Poses Growth Risk
The UK supplement maker's shares slumped the most since its 2024 IPO after warning of disruption from the conflict in the Middle East, its CEO told Bloomberg.
New Luxury Store Openings Rise in Europe, Cushman Data Shows
The continent’s leading luxury retail streets saw a 13 percent rise in new outlets last year, with fierce competition for prime locations, according to Cushman & Wakefield.
Garage Clothing Owner Rides Y2K Fashion to $5.3 Billion Fortune
Andrew Lutfy, CEO and majority owner of Groupe Dynamite, saw his net worth surge to $5.3 billion after a sharp rise in shares following the company’s 2024 IPO.
Danone Acquires Protein Drinks Maker Huel in €1 Billion Deal
Huel, which counts actor Idris Elba and TV presenter Jonathan Ross among its investors, has agreed to be acquired by the French consumer goods group in a deal worth about $1.2 billion.
Qatar Investment Authority Eyes 10% Stake in Golden Goose
Qatar’s sovereign wealth fund is preparing to buy a stake in Italian sneaker maker Golden Goose, Corriere della Sera reported Saturday.
Retailers Push UK to Join US and EU Ending Shein Parcel Loophole
British retailers are pushing the UK government to end a tax loophole that has helped online giants Shein and Temu make significant inroads and gain market share.