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Marketing

Why Some Brands Prefer Pinterest Over Instagram

A platform historically known as a destination for visual inspiration, Pinterest has been building out its shopping and advertising features to make it easier for brands to tap the power of its ready-to-shop user base.

Marketing

Why Some Brands Prefer Pinterest Over Instagram

A platform historically known as a destination for visual inspiration, Pinterest has been building out its shopping and advertising features to make it easier for brands to tap the power of its ready-to-shop user base.


Retail

COS Is Building a Bridge Between Mass Market and Luxury

The H&M-owned brand is drawing customers in search of sophisticated design and those looking for value. Managing director Daniel Herrmann discusses in the BoF-McKinsey State of Fashion 2026 how it strikes its high-low balance.

Retail

COS Is Building a Bridge Between Mass Market and Luxury

The H&M-owned brand is drawing customers in search of sophisticated design and those looking for value. Managing director Daniel Herrmann discusses in the BoF-McKinsey State of Fashion 2026 how it strikes its high-low balance.


Beauty

How GLP-1s Are Shaping Beauty and Fashion

The recent launch of the Wegovy pill and a pipeline full of next-generation weight loss drugs are already having major consequences on apparel, aesthetics and other attendant industries. Experts say it’s only the beginning.

Beauty

How GLP-1s Are Shaping Beauty and Fashion

The recent launch of the Wegovy pill and a pipeline full of next-generation weight loss drugs are already having major consequences on apparel, aesthetics and other attendant industries. Experts say it’s only the beginning.


Retail

Why Almost Every Brand Is Moving Upmarket

Brands are elevating their offerings to avoid competition with Shein on the low end or capture high-end shoppers squeezed out by luxury's soaring prices, says the BoF-McKinsey State of Fashion 2026.

Retail

Why Almost Every Brand Is Moving Upmarket

Brands are elevating their offerings to avoid competition with Shein on the low end or capture high-end shoppers squeezed out by luxury's soaring prices, says the BoF-McKinsey State of Fashion 2026.


Beauty

This Valentine’s Day, Beauty Brands Look to the Single Shopper

As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?

Beauty

This Valentine’s Day, Beauty Brands Look to the Single Shopper

As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?


Beauty

Pitti Uomo Gets in on the Fragrance Boom

Pitti Uomo is embracing the fragrance-as-accessory trend at Hi Beauty, a winter trade show for niche fragrance labels, while it looks toward other men’s grooming categories.

Beauty

Pitti Uomo Gets in on the Fragrance Boom

Pitti Uomo is embracing the fragrance-as-accessory trend at Hi Beauty, a winter trade show for niche fragrance labels, while it looks toward other men’s grooming categories.


Luxury

Richemont Beat Expectations in Holiday Quarter

The Swiss group outpaced analyst forecasts with robust sales from Cartier and Van Cleef & Arpels while watch brands showed further improvement.

Luxury

Richemont Beat Expectations in Holiday Quarter

The Swiss group outpaced analyst forecasts with robust sales from Cartier and Van Cleef & Arpels while watch brands showed further improvement.


Retail

Fashion Brands Are Missing Out on the Resale Opportunity

As secondhand sales soar, brands are finding reselling their own items is an increasingly attractive proposition even as operational hurdles remain, according to the BoF-McKinsey State of Fashion 2026.

Retail

Fashion Brands Are Missing Out on the Resale Opportunity

As secondhand sales soar, brands are finding reselling their own items is an increasingly attractive proposition even as operational hurdles remain, according to the BoF-McKinsey State of Fashion 2026.


Retail

Saks’ Downfall Is a Make-or-Break Moment for Macy’s

Macy’s Inc. has a once-in-a-lifetime opportunity to siphon some of Saks' beauty and fashion share, writes Andrea Felsted.

Retail

Saks’ Downfall Is a Make-or-Break Moment for Macy’s

Macy’s Inc. has a once-in-a-lifetime opportunity to siphon some of Saks' beauty and fashion share, writes Andrea Felsted.


Retail

How Brands Avoid the Brick-and-Mortar Trap

Some retailers are closing stores after opening too many in the wake of the pandemic. Those that are plowing ahead are taking a more deliberate approach — even if it means waiting years for a spot on the perfect block to open up.

Retail

How Brands Avoid the Brick-and-Mortar Trap

Some retailers are closing stores after opening too many in the wake of the pandemic. Those that are plowing ahead are taking a more deliberate approach — even if it means waiting years for a spot on the perfect block to open up.


Global Markets

Luxury’s New Australian Boomtown: Brisbane

With tourism thriving, millionaire numbers climbing and the Olympics on the horizon, brands are turning their attention to the Queensland capital as major retail developments get underway.

Global Markets

Luxury’s New Australian Boomtown: Brisbane

With tourism thriving, millionaire numbers climbing and the Olympics on the horizon, brands are turning their attention to the Queensland capital as major retail developments get underway.


Technology

AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?

The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.

Technology

AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?

The arrival of direct checkout in AI search engines like ChatGPT is being called the biggest innovation in online shopping in over a decade. BoF breaks down how brands and retailers are getting ready for the disruption.