Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
consumers
Global Markets
Will Gen Z Ignite India’s Luxury Market?
Brands risk missing India’s next growth phase without smarter strategies for under-30s rooted in culture, access and community.
Will Gen Z Ignite India’s Luxury Market?
Brands risk missing India’s next growth phase without smarter strategies for under-30s rooted in culture, access and community.
Global Markets
Worldview | What India’s Trade Deals with US and EU Mean for Fashion
This week’s round-up of global markets fashion business news also features the next wave of Chinese luxury malls, Sri Lanka’s apparel exports and plans for Saudi Arabia’s new fashion district.
Worldview | What India’s Trade Deals with US and EU Mean for Fashion
This week’s round-up of global markets fashion business news also features the next wave of Chinese luxury malls, Sri Lanka’s apparel exports and plans for Saudi Arabia’s new fashion district.
Beauty
For These Beauty Products, It’s What’s on the Outside That Counts
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.
For These Beauty Products, It’s What’s on the Outside That Counts
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.
Beauty
Europe’s Beauty Consumers Are in Play. Who Will Win Them?
European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.
Europe’s Beauty Consumers Are in Play. Who Will Win Them?
European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.
Global Markets
Second-Tier Cities Are Critical to Reviving Luxury Growth in China
Hubs like Nanjing and Changsha are drawing increased attention from brands such as Louis Vuitton and Burberry as middle-class consumers relocating from Beijing and Shanghai in search of higher quality of life take their appetite for luxury goods with them.
Second-Tier Cities Are Critical to Reviving Luxury Growth in China
Hubs like Nanjing and Changsha are drawing increased attention from brands such as Louis Vuitton and Burberry as middle-class consumers relocating from Beijing and Shanghai in search of higher quality of life take their appetite for luxury goods with them.
Partner Content
How The Knightsbridge Estate Is Evolving Its Retail Mix For the Modern Consumer
The 3.5-acre mixed-use estate in the affluent West London district is enhancing its retail and public-realm experience. BoF sits down with The Knightsbridge Estate’s Tom Woolven to discuss how changing consumer behaviour is informing the estate’s development and its curated mix of luxury, premium, lifestyle and wellness brands.
How The Knightsbridge Estate Is Evolving Its Retail Mix For the Modern Consumer
The 3.5-acre mixed-use estate in the affluent West London district is enhancing its retail and public-realm experience. BoF sits down with The Knightsbridge Estate’s Tom Woolven to discuss how changing consumer behaviour is informing the estate’s development and its curated mix of luxury, premium, lifestyle and wellness brands.
Retail
Fashion Enters Its Wellbeing Era
Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.
Fashion Enters Its Wellbeing Era
Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.
Marketing
The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
The Top 10 Contemporary and Accessible Luxury Fashion Brands Leading Customer Engagement
BoF Insights’ Brand Pulse tracking tool reveals how the industry’s top-performing contemporary and accessible luxury brands cultivated loyal online communities through sharp digital engagement strategies.
Partner Content
Knowledge Report | Building Brand Resonance With Gulf Consumers
This report, in partnership with Snap Inc. in MENA, explores how global and regional fashion and beauty brands can most authentically and effectively tap into the expansive, multicultural communities across the Gulf Cooperation Council.
Knowledge Report | Building Brand Resonance With Gulf Consumers
This report, in partnership with Snap Inc. in MENA, explores how global and regional fashion and beauty brands can most authentically and effectively tap into the expansive, multicultural communities across the Gulf Cooperation Council.
Beauty
The Brands Taking Boomers Back to Their Punk Roots
Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.
The Brands Taking Boomers Back to Their Punk Roots
Older consumers are embracing ever more vibrant shades of hair dye, tempted by unique formulations and maturer marketing. Gen X founders say it’s a shift, not a trend.
Direct-to-Consumer
Can Quince Be More Than a Dupe Brand?
New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.
Can Quince Be More Than a Dupe Brand?
New partnerships with A$AP Rocky and celebrity stylist Erin Walsh signal the retailer’s ambitions to be known for more than selling less expensive versions of other brands’ products.
Beauty
Opinion: Creatives Should Not Fear the AI Revolution
Generative AI tools take the toil out of image making. But learning how to use them is where the real work begins, writes Isamaya Ffrench.
Opinion: Creatives Should Not Fear the AI Revolution
Generative AI tools take the toil out of image making. But learning how to use them is where the real work begins, writes Isamaya Ffrench.
The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.