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consumers

Beauty

What Comes After the Fragrance Boom

As consumer sentiment begins to dampen, the perfume industry’s explosive growth looks headed for a slowdown. Executives from Swiss fragrance and flavours firm Givaudan are confident in the strength of their business, but are diversifying into makeup, skincare and other categories to prepare.

Beauty

What Comes After the Fragrance Boom

As consumer sentiment begins to dampen, the perfume industry’s explosive growth looks headed for a slowdown. Executives from Swiss fragrance and flavours firm Givaudan are confident in the strength of their business, but are diversifying into makeup, skincare and other categories to prepare.


Retail

Ssense: What Went Wrong

Tariffs were the immediate cause of the Montréal-based company’s decision to file for bankruptcy protection. But insiders tell BoF that the downfall was a long time coming as the online retailer’s formula for appealing to Gen-Z shoppers with indie fashion brands and constant markdowns lost its edge.

Retail

Ssense: What Went Wrong

Tariffs were the immediate cause of the Montréal-based company’s decision to file for bankruptcy protection. But insiders tell BoF that the downfall was a long time coming as the online retailer’s formula for appealing to Gen-Z shoppers with indie fashion brands and constant markdowns lost its edge.


Beauty

Katrina Kaif Brings Indian Beauty to the World

In just six years, Kay Beauty has become India’s fastest-growing celebrity-founded beauty line. Kaif and Nykaa co-founder Adwaita Nayar spoke exclusively to The Business of Beauty about the brand’s global ambitions.

Beauty

Katrina Kaif Brings Indian Beauty to the World

In just six years, Kay Beauty has become India’s fastest-growing celebrity-founded beauty line. Kaif and Nykaa co-founder Adwaita Nayar spoke exclusively to The Business of Beauty about the brand’s global ambitions.


Executive Briefings

The Executive Briefing: Why US Shoppers Are So Angry; Fashion’s Sports Obsession; An AI Bubble?

The fashion industry is searching for ways to speak to a consumer mindset that’s growing more pessimistic and frugal by the day. The answer? Sports, mid-priced handbags and artificial intelligence. Read on for your concise breakdown of August’s key developments from executive editor Brian Baskin.

Executive Briefings

The Executive Briefing: Why US Shoppers Are So Angry; Fashion’s Sports Obsession; An AI Bubble?

The fashion industry is searching for ways to speak to a consumer mindset that’s growing more pessimistic and frugal by the day. The answer? Sports, mid-priced handbags and artificial intelligence. Read on for your concise breakdown of August’s key developments from executive editor Brian Baskin.


Marketing

Pandora’s Latest Plan to Charm Gen-Z

Inspired by ancient Roman coins, the brand’s Talisman collection — its biggest product drop of 2025 — marks another step in its push to become a more fashion-oriented jeweller

Marketing

Pandora’s Latest Plan to Charm Gen-Z

Inspired by ancient Roman coins, the brand’s Talisman collection — its biggest product drop of 2025 — marks another step in its push to become a more fashion-oriented jeweller


Retail

Why Brands Started Taking TikTok Shop Seriously

In the last year, TikTok Shop’s sales have ballooned as startups and established labels alike latch onto the platform for sales growth. But sellers will need standout products and content to avoid getting lost in a crowded marketplace.

Retail

Why Brands Started Taking TikTok Shop Seriously

In the last year, TikTok Shop’s sales have ballooned as startups and established labels alike latch onto the platform for sales growth. But sellers will need standout products and content to avoid getting lost in a crowded marketplace.


Retail

How Fashion Is Navigating Its Summer of Scandal

American Eagle, Adidas and Swatch are among the companies that have found themselves at the centre of controversies. Crisis management experts explain why this keeps happening, and how brands should respond.

Retail

How Fashion Is Navigating Its Summer of Scandal

American Eagle, Adidas and Swatch are among the companies that have found themselves at the centre of controversies. Crisis management experts explain why this keeps happening, and how brands should respond.


Beauty

A Star Was Born. Can It Happen Again?

Starface co-founder Julie Schott knew her latest product — and, hopefully, the brand’s next hero — was a hit when she heard they were getting shoplifted from drugstores.

Beauty

A Star Was Born. Can It Happen Again?

Starface co-founder Julie Schott knew her latest product — and, hopefully, the brand’s next hero — was a hit when she heard they were getting shoplifted from drugstores.


Luxury

Social Media Created Dupe Culture. Can It Also Reverse the Damage?

Marcelo Gaia, the owner and creative director of New York-based brand Mirror Palais, frequently publishes candid, casual videos to call out fast-fashion imitations.

Luxury

Social Media Created Dupe Culture. Can It Also Reverse the Damage?

Marcelo Gaia, the owner and creative director of New York-based brand Mirror Palais, frequently publishes candid, casual videos to call out fast-fashion imitations.


Direct-to-Consumer

How Brands Are Taking On Quince

The dupe retailer has become a $4.5 billion powerhouse by promising lower prices and comparable quality to labels that fall between fast fashion and luxury. Competitors fighting back by stepping up their brand building chops are already seeing results.

Direct-to-Consumer

How Brands Are Taking On Quince

The dupe retailer has become a $4.5 billion powerhouse by promising lower prices and comparable quality to labels that fall between fast fashion and luxury. Competitors fighting back by stepping up their brand building chops are already seeing results.


Retail

Luxury Has Lost the Plot — and These Brands Are Picking Up the Slack

Emerging labels like Kallmeyer, TWP and Studio Nicholson are capturing high-spending shoppers with premium quality at accessible prices, forcing the industry to rethink what luxury means in 2025.

Retail

Luxury Has Lost the Plot — and These Brands Are Picking Up the Slack

Emerging labels like Kallmeyer, TWP and Studio Nicholson are capturing high-spending shoppers with premium quality at accessible prices, forcing the industry to rethink what luxury means in 2025.


Marketing

From Critic to Craftsman: Tanner Leatherstein’s Next Chapter

The social media commentator, known for deconstructing and analysing the quality of leather handbags online, is joining Stow London as director of craftsmanship.

Marketing

From Critic to Craftsman: Tanner Leatherstein’s Next Chapter

The social media commentator, known for deconstructing and analysing the quality of leather handbags online, is joining Stow London as director of craftsmanship.