Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
consumers
Beauty
How Beauty Retailers Can Use Amazon to Their Advantage
Many premium beauty brands now view the e-commerce giant as a core part of their distribution strategy, and few holdouts remain. Retailers like Sephora and Space NK can use brands’ presence on Amazon to translate to higher sales and better forecasting — if they read the tea leaves right.
How Beauty Retailers Can Use Amazon to Their Advantage
Many premium beauty brands now view the e-commerce giant as a core part of their distribution strategy, and few holdouts remain. Retailers like Sephora and Space NK can use brands’ presence on Amazon to translate to higher sales and better forecasting — if they read the tea leaves right.
Luxury
Why Luxury Needs to Rethink How It Speaks to Gen Z
Many high-end brands are struggling to connect with young consumers, who are either bored by dated marketing, turned off by high prices or both. Time is running out, as Gen Z is poised to dominate luxury spending by 2030.
Why Luxury Needs to Rethink How It Speaks to Gen Z
Many high-end brands are struggling to connect with young consumers, who are either bored by dated marketing, turned off by high prices or both. Time is running out, as Gen Z is poised to dominate luxury spending by 2030.
Retail
Why Everyone Suddenly Wants to Sell You a Handbag
As luxury brands stumble, new entrants ranging from Alo Yoga to Nili Lotan to Old Navy are launching their first bag collections. Is there room in the market for all of them?
Why Everyone Suddenly Wants to Sell You a Handbag
As luxury brands stumble, new entrants ranging from Alo Yoga to Nili Lotan to Old Navy are launching their first bag collections. Is there room in the market for all of them?
Direct-to-Consumer
Peter Do Launches New Label
PD-168, the designer’s latest venture, is a monochromatic, high-fashion take on the work uniform. Just don’t call it a diffusion line.
Peter Do Launches New Label
PD-168, the designer’s latest venture, is a monochromatic, high-fashion take on the work uniform. Just don’t call it a diffusion line.
Retail
The Great Fashion Reset | The Future of Multi-Brand Retail
As major luxury retailers from Saks to Ssense struggle, independent boutiques are making a comeback.
The Great Fashion Reset | The Future of Multi-Brand Retail
As major luxury retailers from Saks to Ssense struggle, independent boutiques are making a comeback.
Direct-to-Consumer
Everlane Launches Its First Celebrity-Fronted Campaign
Icelandic singer Laufey stars in ‘Everland,’ a series of ads for the brand’s fall collection and the latest effort in its endeavour to develop a more recognisable brand identity.
Everlane Launches Its First Celebrity-Fronted Campaign
Icelandic singer Laufey stars in ‘Everland,’ a series of ads for the brand’s fall collection and the latest effort in its endeavour to develop a more recognisable brand identity.
Retail
Fast Fashion’s Quick Decline: Asos and Boohoo Have That Post-Covid Feeling
New regulatory demands and the rise of the secondhand marketplace have hobbled fast fashion’s heavyweights.
Fast Fashion’s Quick Decline: Asos and Boohoo Have That Post-Covid Feeling
New regulatory demands and the rise of the secondhand marketplace have hobbled fast fashion’s heavyweights.
Luxury
Smuggling Is the Latest Temptation for Wealthy US Travellers
High tariffs have long tempted affluent travellers to sneak luxury goods, from French gowns to Swiss watches, past customs. Trump’s tariffs could push them to try again.
Smuggling Is the Latest Temptation for Wealthy US Travellers
High tariffs have long tempted affluent travellers to sneak luxury goods, from French gowns to Swiss watches, past customs. Trump’s tariffs could push them to try again.
Beauty
Sexual Healing, in a Perfume Bottle
The luxury fragrance-meets-wellness brand tapped Isamaya Ffrench and Mia Khalifa as the first faces for its ‘sexual energy’-themed launches, founder Yasmin Sewell exclusively told The Business of Beauty.
Sexual Healing, in a Perfume Bottle
The luxury fragrance-meets-wellness brand tapped Isamaya Ffrench and Mia Khalifa as the first faces for its ‘sexual energy’-themed launches, founder Yasmin Sewell exclusively told The Business of Beauty.
Global Markets
Meesho: India’s Bargain Fashion Behemoth
The country’s third-largest e-commerce player is set to go public this year after bringing order to the unorganised retail sector and connecting micro fashion enterprises to small-town shoppers nationwide.
Meesho: India’s Bargain Fashion Behemoth
The country’s third-largest e-commerce player is set to go public this year after bringing order to the unorganised retail sector and connecting micro fashion enterprises to small-town shoppers nationwide.
Beauty
Revenge of the 1990s Beauty Queen
‘Grunge Beauty’ tops Pinterest’s current trend boards, but 30 years after the phenomenon became mainstream, there’s still value in its original formulas.
Revenge of the 1990s Beauty Queen
‘Grunge Beauty’ tops Pinterest’s current trend boards, but 30 years after the phenomenon became mainstream, there’s still value in its original formulas.
Beauty
What Comes After the Fragrance Boom
As consumer sentiment begins to dampen, the perfume industry’s explosive growth looks headed for a slowdown. Executives from Swiss fragrance and flavours firm Givaudan are confident in the strength of their business, but are diversifying into makeup, skincare and other categories to prepare.
What Comes After the Fragrance Boom
As consumer sentiment begins to dampen, the perfume industry’s explosive growth looks headed for a slowdown. Executives from Swiss fragrance and flavours firm Givaudan are confident in the strength of their business, but are diversifying into makeup, skincare and other categories to prepare.
The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.