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Beauty

‘Gilmore Girls’ and the Art of Nostalgia Marketing

With a 'Gilmore Girls' collaboration, Bliss continues its strategy to court Millennial and Gen-X shoppers; in a marketplace increasingly saturated by Y2K references, it may take more than a beloved name to win them over.

Beauty

‘Gilmore Girls’ and the Art of Nostalgia Marketing

With a 'Gilmore Girls' collaboration, Bliss continues its strategy to court Millennial and Gen-X shoppers; in a marketplace increasingly saturated by Y2K references, it may take more than a beloved name to win them over.


Retail

What the Cowboy Boot Boom Says About America

The style statement is also a story about nostalgia, nationalism and America’s search for identity in times of uncertainty.

Retail

What the Cowboy Boot Boom Says About America

The style statement is also a story about nostalgia, nationalism and America’s search for identity in times of uncertainty.


Beauty

The GLP-1 Arms Race, Explained

The pharmaceutical boom in weight-loss drugs has put companies like Novo Nordisk and Eli Lilly in ever-fiercer competition. Now more heavyweights, like Pfizer and Astrazeneca, are entering the ring. Who will come out on top?

Beauty

The GLP-1 Arms Race, Explained

The pharmaceutical boom in weight-loss drugs has put companies like Novo Nordisk and Eli Lilly in ever-fiercer competition. Now more heavyweights, like Pfizer and Astrazeneca, are entering the ring. Who will come out on top?


Partner Content

How Frey Group Is Capturing the European Outlet Shopping Opportunity

As consumers across income levels embrace value-driven shopping, the off-price category continues to grow. BoF sits down with Antoine Frey, chairman and CEO of Frey Group — the new owner of Europe’s fourth-largest outlet operator ROS Retail Outlet Shopping — to discuss the outlet market opportunity and positioning itself at the forefront of this shift.

Partner Content

How Frey Group Is Capturing the European Outlet Shopping Opportunity

As consumers across income levels embrace value-driven shopping, the off-price category continues to grow. BoF sits down with Antoine Frey, chairman and CEO of Frey Group — the new owner of Europe’s fourth-largest outlet operator ROS Retail Outlet Shopping — to discuss the outlet market opportunity and positioning itself at the forefront of this shift.


Beauty

Can Gen Z Beauty Brands Grow Up? | The Debrief

As Gen Z ages out of stickers and jelly textures, the bar for results is rising. BoF’s Daniela Morosini explains how youth-first brands can earn cross-generational credibility without losing their core.

Beauty

Can Gen Z Beauty Brands Grow Up? | The Debrief

As Gen Z ages out of stickers and jelly textures, the bar for results is rising. BoF’s Daniela Morosini explains how youth-first brands can earn cross-generational credibility without losing their core.


Beauty

How to Scale a Premium Skincare Brand

Beauty retailers excel at creating interactive, playful shopping experiences, but science-backed, pricey skincare brands looking to find growth must think outside the box.

Beauty

How to Scale a Premium Skincare Brand

Beauty retailers excel at creating interactive, playful shopping experiences, but science-backed, pricey skincare brands looking to find growth must think outside the box.


Direct-to-Consumer

How Wider Pants Altered the Modern Menswear Wardrobe

Seeking comfort and a vehicle for self-expression, roomier trousers are becoming an even more important part of a man’s wardrobe. But brands have to straddle the line between feeding into the trend and staying true to their unique design philosophies.

Direct-to-Consumer

How Wider Pants Altered the Modern Menswear Wardrobe

Seeking comfort and a vehicle for self-expression, roomier trousers are becoming an even more important part of a man’s wardrobe. But brands have to straddle the line between feeding into the trend and staying true to their unique design philosophies.


Beauty

Can Beauty Devices Bring the Medspa Home?

SharkNinja’s latest innovation, the Facialpro Glow, mimics in-office aesthetic treatments. Like competitors Omnilux or Medicube, its parent company hopes to entice consumers to take procedures into their own hands.

Beauty

Can Beauty Devices Bring the Medspa Home?

SharkNinja’s latest innovation, the Facialpro Glow, mimics in-office aesthetic treatments. Like competitors Omnilux or Medicube, its parent company hopes to entice consumers to take procedures into their own hands.


Global Markets

Worldview | Indian Garment Exporters Move Production to East Africa

This week’s round-up of global markets fashion business news also features Mexico’s warning to Mercado Libre, Vogue Brazil and Schwarzkopf’s misstep in China.

Global Markets

Worldview | Indian Garment Exporters Move Production to East Africa

This week’s round-up of global markets fashion business news also features Mexico’s warning to Mercado Libre, Vogue Brazil and Schwarzkopf’s misstep in China.


Beauty

Bath & Body Works’ Plan to Restore Its Shine

With a new CEO, a deeper push into fine scents and updated distribution channels, the mall mainstay is hoping to reestablish its position as a fragrance authority in the US.

Beauty

Bath & Body Works’ Plan to Restore Its Shine

With a new CEO, a deeper push into fine scents and updated distribution channels, the mall mainstay is hoping to reestablish its position as a fragrance authority in the US.


Partner Content

Elevating Physical Retail Strategies to Engage Brand Communities

Partnering with GGP, BoF explores how brands are reinvesting in retail to effectively communicate value to consumers and drive growth. In the third edition of this four-part series, BoF outlines key strategies for success — from training and empowering staff to creating meaningful, personalised in-store experiences and a sense of community.

Partner Content

Elevating Physical Retail Strategies to Engage Brand Communities

Partnering with GGP, BoF explores how brands are reinvesting in retail to effectively communicate value to consumers and drive growth. In the third edition of this four-part series, BoF outlines key strategies for success — from training and empowering staff to creating meaningful, personalised in-store experiences and a sense of community.


Beauty

Why Sephora Employees Fear ‘Chaotic’ Tween Shoppers

Preteens are parroting influencer speak and demanding anti-ageing products as the pressure to fit in intensifies.

Beauty

Why Sephora Employees Fear ‘Chaotic’ Tween Shoppers

Preteens are parroting influencer speak and demanding anti-ageing products as the pressure to fit in intensifies.