Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
consumers
Global Markets
Will Fashion Brands Strike Gold This Diwali?
Global brands are betting that glittering campaigns and festive designs will tempt Indian shoppers to look past economic headwinds and splurge during a key spending period in the retail calendar.
Will Fashion Brands Strike Gold This Diwali?
Global brands are betting that glittering campaigns and festive designs will tempt Indian shoppers to look past economic headwinds and splurge during a key spending period in the retail calendar.
Marketing
Fashion Is Already Preparing for Gen Beta
Obviously, it’ll be a long time before the generation — born starting in 2025 into a world of AI and rapid change — will have an impact on the industry. But they’ve already sparked conversation.
Fashion Is Already Preparing for Gen Beta
Obviously, it’ll be a long time before the generation — born starting in 2025 into a world of AI and rapid change — will have an impact on the industry. But they’ve already sparked conversation.
Retail
Can a Shop Truly Be a ‘Third Place’? | The Debrief
A growing number of retailers are adding listening bars, cafés and lounges to keep shoppers lingering — but can a commercial space ever foster real community? The Debrief breaks it down with retail editor Cat Chen.
Can a Shop Truly Be a ‘Third Place’? | The Debrief
A growing number of retailers are adding listening bars, cafés and lounges to keep shoppers lingering — but can a commercial space ever foster real community? The Debrief breaks it down with retail editor Cat Chen.
Beauty
How Do You Bounce Back After Backlash? Boy Smells Offers an Answer
The queer-founded fragrance label is opening its first-ever store, months after weathering negative chatter around its creative overhaul. Now, it’s ready to win core customers back — and reach new ones.
How Do You Bounce Back After Backlash? Boy Smells Offers an Answer
The queer-founded fragrance label is opening its first-ever store, months after weathering negative chatter around its creative overhaul. Now, it’s ready to win core customers back — and reach new ones.
Sports
Can Sports Brands Turn Hypebeasts Into Athletes?
As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.
Can Sports Brands Turn Hypebeasts Into Athletes?
As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.
Luxury
Would Basquiat Have Loved or Hated All the Merch?
Despite ongoing debates about how Jean-Michel Basquiat would have viewed the mass marketing of his art, new book ‘The Making of an Icon’ sheds light on his complex relationship with fame, money, and his posthumous legacy.
Would Basquiat Have Loved or Hated All the Merch?
Despite ongoing debates about how Jean-Michel Basquiat would have viewed the mass marketing of his art, new book ‘The Making of an Icon’ sheds light on his complex relationship with fame, money, and his posthumous legacy.
Beauty
Make America Smell Like Cowboys Again?
The Western trend has crossed categories, triggering boom times for leathery fragrance launches.
Make America Smell Like Cowboys Again?
The Western trend has crossed categories, triggering boom times for leathery fragrance launches.
Retail
Victoria’s Secret Is Desperate to Learn How to Sell Bras Again
The retailer lost its cultural cachet and the faith of investors. CEO Hillary Super has a plan to win it all back.
Victoria’s Secret Is Desperate to Learn How to Sell Bras Again
The retailer lost its cultural cachet and the faith of investors. CEO Hillary Super has a plan to win it all back.
Global Markets
Why Streetwear Is Still Booming in Latin America
While streetwear may have lost momentum in western markets, it continues to surge in countries like Brazil, Mexico and Colombia, where local entrepreneurs are injecting new energy into scenes that were already lively.
Why Streetwear Is Still Booming in Latin America
While streetwear may have lost momentum in western markets, it continues to surge in countries like Brazil, Mexico and Colombia, where local entrepreneurs are injecting new energy into scenes that were already lively.
Luxury
Gucci’s Demna Debut Boosting Store Traffic
The brand has successfully harnessed the designer’s buzzy Milan fashion week presentation to draw shoppers back to its stores in the key US market, after years of lackluster sales, data shows.
Gucci’s Demna Debut Boosting Store Traffic
The brand has successfully harnessed the designer’s buzzy Milan fashion week presentation to draw shoppers back to its stores in the key US market, after years of lackluster sales, data shows.
Luxury
The Winners of the Phoebe Philo Bag Revival
Handbags Philo designed during her tenures at Chloé and Celine have recently been revived at both luxury houses, to the benefit of the brands and resellers, but not necessarily Philo herself.
The Winners of the Phoebe Philo Bag Revival
Handbags Philo designed during her tenures at Chloé and Celine have recently been revived at both luxury houses, to the benefit of the brands and resellers, but not necessarily Philo herself.
Beauty
‘Gilmore Girls’ and the Art of Nostalgia Marketing
With a 'Gilmore Girls' collaboration, Bliss continues its strategy to court Millennial and Gen-X shoppers; in a marketplace increasingly saturated by Y2K references, it may take more than a beloved name to win them over.
‘Gilmore Girls’ and the Art of Nostalgia Marketing
With a 'Gilmore Girls' collaboration, Bliss continues its strategy to court Millennial and Gen-X shoppers; in a marketplace increasingly saturated by Y2K references, it may take more than a beloved name to win them over.
The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.