Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
consumers
Retail
Onitsuka Tiger Sneakers Are Winning Gen Z’s Heart
Sales of the 76-year-old shoe brand have taken off amid a global tourism boom to Japan.
Onitsuka Tiger Sneakers Are Winning Gen Z’s Heart
Sales of the 76-year-old shoe brand have taken off amid a global tourism boom to Japan.
Luxury
Opinion: Rolex Prices Ride High on Tariffs, Gold
The US secondary watch market is stabilising, with prices likely to keep rising for top brands like Rolex and Patek Philippe, Andrea Felsted writes.
Opinion: Rolex Prices Ride High on Tariffs, Gold
The US secondary watch market is stabilising, with prices likely to keep rising for top brands like Rolex and Patek Philippe, Andrea Felsted writes.
Beauty
Why Young Women Are Getting Facelifts
Customers in their 20s and 30s are being driven towards this invasive surgery by ‘filler fatigue’, the use of weight-loss drugs and the development of new surgical techniques.
Why Young Women Are Getting Facelifts
Customers in their 20s and 30s are being driven towards this invasive surgery by ‘filler fatigue’, the use of weight-loss drugs and the development of new surgical techniques.
Luxury
Luxury Brands Turn On the Charm in China to Kindle Spending Recovery
Companies are shifting focus from rapid expansion to deeper engagement with wealthy consumers as they seek growth in the uncertain market.
Luxury Brands Turn On the Charm in China to Kindle Spending Recovery
Companies are shifting focus from rapid expansion to deeper engagement with wealthy consumers as they seek growth in the uncertain market.
Global Markets
Luxury’s High-Stakes Gamble on China’s Mini-Dramas
Brands like Loewe are betting on the craze for bite-sized soap operas, testing how far they can stretch mass-market entertainment without undermining their prestige positioning.
Luxury’s High-Stakes Gamble on China’s Mini-Dramas
Brands like Loewe are betting on the craze for bite-sized soap operas, testing how far they can stretch mass-market entertainment without undermining their prestige positioning.
Technology
Tracking Fashion Brand Performance in the Age of AI
Our new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.
Tracking Fashion Brand Performance in the Age of AI
Our new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.
Beauty
What Comes After the ‘Clean Girl’?
The trend, characterised by glowing skin, fluffy brows and fake freckles, successfully ended an era dominated by high-glamour makeup. The standards it has set will shape the kinds of cosmetics that consumers will want for years to come.
What Comes After the ‘Clean Girl’?
The trend, characterised by glowing skin, fluffy brows and fake freckles, successfully ended an era dominated by high-glamour makeup. The standards it has set will shape the kinds of cosmetics that consumers will want for years to come.
Global Markets
Worldview | Sao Paulo Fashion Week Stages Blockbuster Anniversary Event
This week’s round-up of global markets fashion business news also features India’s Reliance Retail and fashion week events in Shanghai, Riyadh and Mexico City.
Worldview | Sao Paulo Fashion Week Stages Blockbuster Anniversary Event
This week’s round-up of global markets fashion business news also features India’s Reliance Retail and fashion week events in Shanghai, Riyadh and Mexico City.
Direct-to-Consumer
True Classic Launches Women, Kids Lines
The men’s T-shirt maker is introducing a line of tees, hoodies and joggers for women and kids later this month, less than a year after closing its first funding round at an $850 million valuation.
True Classic Launches Women, Kids Lines
The men’s T-shirt maker is introducing a line of tees, hoodies and joggers for women and kids later this month, less than a year after closing its first funding round at an $850 million valuation.
Luxury
Gold Is Pricier Than Ever. Jewellers Are Getting Creative.
With gold at historic highs, designers are trading in 18 carat for sterling silver, silk cords and lab-grown diamonds — reshaping the definition of fine jewellery along the way.
Gold Is Pricier Than Ever. Jewellers Are Getting Creative.
With gold at historic highs, designers are trading in 18 carat for sterling silver, silk cords and lab-grown diamonds — reshaping the definition of fine jewellery along the way.
Marketing
How to Bring the Joy Back to Fashion Marketing
Moncler’s autumn campaign, featuring actors and long-time friends Robert De Niro and Al Pacino, struck an emotional chord with audiences by showcasing true friendship.
How to Bring the Joy Back to Fashion Marketing
Moncler’s autumn campaign, featuring actors and long-time friends Robert De Niro and Al Pacino, struck an emotional chord with audiences by showcasing true friendship.
Beauty
Exclusive: Jessica Simpson Wants Back in the Beauty Game
Three years ago, the pop star saved her eponymous fashion and beauty brand from bankruptcy. Now she’s launching a new scent — and announcing her reentry into the multibillion-dollar beauty market.
Exclusive: Jessica Simpson Wants Back in the Beauty Game
Three years ago, the pop star saved her eponymous fashion and beauty brand from bankruptcy. Now she’s launching a new scent — and announcing her reentry into the multibillion-dollar beauty market.
The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.