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Technology

How Small Brands Are Learning to Love AI

Startups are starting to use AI for everything from retail planning to inventory management, while mostly keeping the technology away from the creative parts of their business.

Technology

How Small Brands Are Learning to Love AI

Startups are starting to use AI for everything from retail planning to inventory management, while mostly keeping the technology away from the creative parts of their business.


Retail

Ear-Piercing Studios Look to Fill a Claire’s-Sized Hole in the Market

With Claire’s in bankruptcy and closing hundreds of stores, there’s a void in the market that startups and a growing number of independent studios hope to fill. They’re turning what used to be a fast and casual procedure into one that prioritises health, hygiene and comfort.

Retail

Ear-Piercing Studios Look to Fill a Claire’s-Sized Hole in the Market

With Claire’s in bankruptcy and closing hundreds of stores, there’s a void in the market that startups and a growing number of independent studios hope to fill. They’re turning what used to be a fast and casual procedure into one that prioritises health, hygiene and comfort.


Beauty

How Body Scrubs Became Gen-Z Collector’s Items

Body scrubs have long been a shortcut to the at-home spa experience, but thanks to Gen-Z’s ‘everything shower’ ritualists, the category has gained a gloopy new lease of life.

Beauty

How Body Scrubs Became Gen-Z Collector’s Items

Body scrubs have long been a shortcut to the at-home spa experience, but thanks to Gen-Z’s ‘everything shower’ ritualists, the category has gained a gloopy new lease of life.


Beauty

Why Fast-Fashion Retailers Can’t Crack Beauty

Stores like H&M, Zara and Primark are experimenting with selling makeup, hair care and fragrances. But as past experiments show, beauty is a tricky beast for mass retail.

Beauty

Why Fast-Fashion Retailers Can’t Crack Beauty

Stores like H&M, Zara and Primark are experimenting with selling makeup, hair care and fragrances. But as past experiments show, beauty is a tricky beast for mass retail.


Marketing

Introducing the BoF Insights Brand Pulse Index

The BoF Insights Brand Pulse Index benchmarks how fashion brands measure up across five core dimensions — Discoverability, Identity, Value, Connection and Love — revealing the new dynamics of brand performance in an AI-driven world.

Marketing

Introducing the BoF Insights Brand Pulse Index

The BoF Insights Brand Pulse Index benchmarks how fashion brands measure up across five core dimensions — Discoverability, Identity, Value, Connection and Love — revealing the new dynamics of brand performance in an AI-driven world.


Global Markets

Japan’s Venerated Kimono Industry Faces Uncertain Future

Wafuku fabric and fashion houses are searching for new ways to offset falling kimono sales and safeguard their artisanal heritage. But will a mix of modernisation, diversification and overseas collaborations be enough to secure their survival?

Global Markets

Japan’s Venerated Kimono Industry Faces Uncertain Future

Wafuku fabric and fashion houses are searching for new ways to offset falling kimono sales and safeguard their artisanal heritage. But will a mix of modernisation, diversification and overseas collaborations be enough to secure their survival?


Beauty

How ‘Made in Mexico’ Perfumes Won Over Niche Customers

Nimble niche perfumers like Xinú, Perfumérica and Laguna Cyprien are riding a wave of popularity with domestic customers and overseas visitors, and finding that building global brands doesn’t always mean US expansion.

Beauty

How ‘Made in Mexico’ Perfumes Won Over Niche Customers

Nimble niche perfumers like Xinú, Perfumérica and Laguna Cyprien are riding a wave of popularity with domestic customers and overseas visitors, and finding that building global brands doesn’t always mean US expansion.


Beauty

Gen Z’s New Humble Brag? Plastic Surgery.

‘They’re taking selfies of their plastic surgery appointments as if it’s a concert or a ‘get ready with me’ video,’ said one plastic surgeon. ‘They want everyone to know.’

Beauty

Gen Z’s New Humble Brag? Plastic Surgery.

‘They’re taking selfies of their plastic surgery appointments as if it’s a concert or a ‘get ready with me’ video,’ said one plastic surgeon. ‘They want everyone to know.’


Beauty

Shift in Drinking Habits Wipes $830 Billion Off Alcohol Stocks

Shares of the world’s top listed beer, wine and spirits makers have shed a combined $830 billion in a little more than four years as the industry grapples with monumental change, a Bloomberg analysis revealed.

Beauty

Shift in Drinking Habits Wipes $830 Billion Off Alcohol Stocks

Shares of the world’s top listed beer, wine and spirits makers have shed a combined $830 billion in a little more than four years as the industry grapples with monumental change, a Bloomberg analysis revealed.


Retail

Resale Sites Try a New Strategy: Sell Less Stuff

After competing for decades to offer the widest possible selection, secondhand retailers like ThredUp, eBay, StockX and Rebag are now trying to gain an edge by offering a more curated experience, with the help of AI and celebrities.

Retail

Resale Sites Try a New Strategy: Sell Less Stuff

After competing for decades to offer the widest possible selection, secondhand retailers like ThredUp, eBay, StockX and Rebag are now trying to gain an edge by offering a more curated experience, with the help of AI and celebrities.


Partner Content

Inside Cadogan’s Reinvention of London’s Sloane Street as a Global Retail Destination

With a £46 million upgrade, cultural programming with Saatchi and Frieze London and a refreshed retail offer, Chelsea landlord Cadogan has positioned the historic Sloane Street as a model for experience-led destination retail.

Partner Content

Inside Cadogan’s Reinvention of London’s Sloane Street as a Global Retail Destination

With a £46 million upgrade, cultural programming with Saatchi and Frieze London and a refreshed retail offer, Chelsea landlord Cadogan has positioned the historic Sloane Street as a model for experience-led destination retail.


Beauty

Why Drugstore Beauty Is Succeeding Everywhere Except the US

Within a crowded beauty market, US drugstores are struggling to compete — while their overseas counterparts continue to thrive. To regain relevance and bring success home, American chains must evolve.

Beauty

Why Drugstore Beauty Is Succeeding Everywhere Except the US

Within a crowded beauty market, US drugstores are struggling to compete — while their overseas counterparts continue to thrive. To regain relevance and bring success home, American chains must evolve.