Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
consumers
Beauty
Black Friday Beauty Goes Beyond the Discount
This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.
Black Friday Beauty Goes Beyond the Discount
This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.
Marketing
Martha Stewart Is American Eagle’s Latest Bet Against Being Boring
The retailer’s holiday campaign, a follow-up to its viral, controversial hit featuring Sydney Sweeney, is its latest effort to maintain cultural momentum. “The enemy for retail is being boring,” said CMO Craig Brommers.
Martha Stewart Is American Eagle’s Latest Bet Against Being Boring
The retailer’s holiday campaign, a follow-up to its viral, controversial hit featuring Sydney Sweeney, is its latest effort to maintain cultural momentum. “The enemy for retail is being boring,” said CMO Craig Brommers.
Global Markets
Trump’s Tariffs Have Already Rewired the Global Fashion Industry
Brands and their suppliers have been forced to rapidly adjust to the new US duties, with the ripple effects set to continue into next year, according to the BoF-McKinsey State of Fashion 2026.
Trump’s Tariffs Have Already Rewired the Global Fashion Industry
Brands and their suppliers have been forced to rapidly adjust to the new US duties, with the ripple effects set to continue into next year, according to the BoF-McKinsey State of Fashion 2026.
Retail
US Retail Sales Are Proving Resilient While Risks Mount
US retail sales growth likely moderated a touch in September, capping an otherwise solid quarter of spending by consumers who are nonetheless frustrated by high prices and anxious about job security.
US Retail Sales Are Proving Resilient While Risks Mount
US retail sales growth likely moderated a touch in September, capping an otherwise solid quarter of spending by consumers who are nonetheless frustrated by high prices and anxious about job security.
Retail
How to Survive Menswear’s Sameness Epidemic
A new transatlantic approach to minimalist tailoring and workwear has swept menswear, buoyed by the rise of buzzy upstarts from Japan, Scandinavia and the US. To outlast a current fixation on a sophisticated, pared-back look, labels are searching for ways to make their clothes stand out.
How to Survive Menswear’s Sameness Epidemic
A new transatlantic approach to minimalist tailoring and workwear has swept menswear, buoyed by the rise of buzzy upstarts from Japan, Scandinavia and the US. To outlast a current fixation on a sophisticated, pared-back look, labels are searching for ways to make their clothes stand out.
Retail
How Modern Brides Are Redefining ‘Something Old’
With the rise of vintage-focused bridal salons and large retailers like David’s Bridal reviving archival pieces, the bridal market is seeing styles from the past walk down the aisle once again.
How Modern Brides Are Redefining ‘Something Old’
With the rise of vintage-focused bridal salons and large retailers like David’s Bridal reviving archival pieces, the bridal market is seeing styles from the past walk down the aisle once again.
Luxury
Luxury Set for 2026 Revival but Shoppers ‘Betrayed’ by Pricing, Bain Says
The global luxury goods industry is likely to sell 3 percent to 5 percent more next year after stagnating in 2025.
Luxury Set for 2026 Revival but Shoppers ‘Betrayed’ by Pricing, Bain Says
The global luxury goods industry is likely to sell 3 percent to 5 percent more next year after stagnating in 2025.
Beauty
The Eyelash Economy Looks to the Future
The lash category has moved on from the strip lash of yore. Those innovating to fill the gap are not only up against their competitors, but an increasing swathe of consumers forgoing lash products — including mascara — altogether.
The Eyelash Economy Looks to the Future
The lash category has moved on from the strip lash of yore. Those innovating to fill the gap are not only up against their competitors, but an increasing swathe of consumers forgoing lash products — including mascara — altogether.
Retail
Inside Luxury Retailers’ Bare-Knuckle Fight to Win the Holidays
With market leader Saks struggling and Ssense in bankruptcy, competitors from Bloomingdale’s to Mytheresa to FWRD see a rare opportunity to grab market share. They are openly courting top customers, vendors and even the employees of their struggling competitors.
Inside Luxury Retailers’ Bare-Knuckle Fight to Win the Holidays
With market leader Saks struggling and Ssense in bankruptcy, competitors from Bloomingdale’s to Mytheresa to FWRD see a rare opportunity to grab market share. They are openly courting top customers, vendors and even the employees of their struggling competitors.
Luxury
What Happens for Luxury If AI Goes Bust?
Investors are worried about the scale and concentration of US’ AI investment ahead of Nvidia’s earnings Wednesday night. A correction would have big consequences for high-end brands. Plus: Kering’s leaked strategy memo, Azzedine Alaïa’s Dior archive, highlights from BoF VOICES.
What Happens for Luxury If AI Goes Bust?
Investors are worried about the scale and concentration of US’ AI investment ahead of Nvidia’s earnings Wednesday night. A correction would have big consequences for high-end brands. Plus: Kering’s leaked strategy memo, Azzedine Alaïa’s Dior archive, highlights from BoF VOICES.
Topics
Supplements Are Booming. So Is Scepticism.
Between class-action lawsuits, safety fears and customer dissatisfaction, the vitamin, supplements and minerals industry is facing more scrutiny than ever. Some sellers see the moment as an opportunity.
Supplements Are Booming. So Is Scepticism.
Between class-action lawsuits, safety fears and customer dissatisfaction, the vitamin, supplements and minerals industry is facing more scrutiny than ever. Some sellers see the moment as an opportunity.
The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.