Danone Acquires Protein Drinks Maker Huel in €1 Billion Deal
Huel, which counts actor Idris Elba and TV presenter Jonathan Ross among its investors, has agreed to be acquired by the French consumer goods group in a deal worth about $1.2 billion.
consumer-psychology
Latest News & Analysis
Marketing
Case Study | Gen-Z Shopping: Separating Myth from Reality
A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.
Case Study | Gen-Z Shopping: Separating Myth from Reality
A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.
Sustainability
Op-Ed | What Consumers Really Think About Sustainability
Consumers’ mixed signals on sustainability pose tough but surmountable obstacles for fashion brands, argue Sarah Willersdorf and Robbin Mitchell.
Op-Ed | What Consumers Really Think About Sustainability
Consumers’ mixed signals on sustainability pose tough but surmountable obstacles for fashion brands, argue Sarah Willersdorf and Robbin Mitchell.
Retail
Pre-Orders Are Becoming a Popular Tool for Fashion Brands. But Are They a Good Idea?
Independent designers like Telfar are bringing pre-orders directly to their customers — online and outside of the traditional seasonal delivery schedule. BoF explores the pros and cons of the strategy, and how to talk to customers about waiting in a fast-fashion world.
Pre-Orders Are Becoming a Popular Tool for Fashion Brands. But Are They a Good Idea?
Independent designers like Telfar are bringing pre-orders directly to their customers — online and outside of the traditional seasonal delivery schedule. BoF explores the pros and cons of the strategy, and how to talk to customers about waiting in a fast-fashion world.
Retail
Op-Ed | In a Crisis, Looking Good Really Can Help Us Feel Good
Fashion doesn’t just reflect our inner selves; it can also have psychological effects that actually change how we think, feel and act, argues Carolyn Mair.
Op-Ed | In a Crisis, Looking Good Really Can Help Us Feel Good
Fashion doesn’t just reflect our inner selves; it can also have psychological effects that actually change how we think, feel and act, argues Carolyn Mair.
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News & Analysis
As Inflation Eases, What Will Make Chinese Consumers Spend More?
"While it’s not in luxury brands’ best interests to give away vouchers, they need to start considering their own versions of stimulus packages to
As Inflation Eases, What Will Make Chinese Consumers Spend More?
"While it’s not in luxury brands’ best interests to give away vouchers, they need to start considering their own versions of stimulus packages to
Luxury
What Shoppers Are Thinking Right Now
Consumers are feeling denial, anxiety, dread and hope. But even if they aren’t in the buying mood, brands can use this time to build deeper relationships.
What Shoppers Are Thinking Right Now
Consumers are feeling denial, anxiety, dread and hope. But even if they aren’t in the buying mood, brands can use this time to build deeper relationships.
Luxury
Don’t Believe the Hype: Exclusivity Still Matters
Demand for luxury fashion is deeply rooted in exclusivity. The rise of millennials and the industry’s recent use of inclusivity in its marketing narratives does not change this, argues Luca Solca.
Don’t Believe the Hype: Exclusivity Still Matters
Demand for luxury fashion is deeply rooted in exclusivity. The rise of millennials and the industry’s recent use of inclusivity in its marketing narratives does not change this, argues Luca Solca.
Retail
Millennial Loyalty Isn’t Enough: These Brands Want Their Love
With the shifting landscape comes a new generation of brands that want consumers to feel that kinship — even love — takes precedence over selling product.
Millennial Loyalty Isn’t Enough: These Brands Want Their Love
With the shifting landscape comes a new generation of brands that want consumers to feel that kinship — even love — takes precedence over selling product.
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Retail
New Asian Shoppers Drive Japan’s Travel Retail Boom
Big spenders from Indonesia, Thailand and Vietnam are making their mark on Japan’s travel retail market during peak tourist seasons like ‘hanami’ and ‘koyo’.
New Asian Shoppers Drive Japan’s Travel Retail Boom
Big spenders from Indonesia, Thailand and Vietnam are making their mark on Japan’s travel retail market during peak tourist seasons like ‘hanami’ and ‘koyo’.
Sustainability
Social Goods | The Case Against Underage Models, Criticisms Over Nike's Balaclava
This week, the codes of the modelling industry are changing in the #MeToo world, while Nike receives criticism over selling a balaclava that customers said looks 'menacing.'
Social Goods | The Case Against Underage Models, Criticisms Over Nike's Balaclava
This week, the codes of the modelling industry are changing in the #MeToo world, while Nike receives criticism over selling a balaclava that customers said looks 'menacing.'
Technology
Bits & Bytes | WeChat's Mini-Programmes, Is AI the Future of Sustainable Fashion?
This week, WeChat's advanced-feature offering experiences rapid growth, while artificial intelligence is helping advance the sustainable fashion movement.
Bits & Bytes | WeChat's Mini-Programmes, Is AI the Future of Sustainable Fashion?
This week, WeChat's advanced-feature offering experiences rapid growth, while artificial intelligence is helping advance the sustainable fashion movement.
Retail
Is Inclusivity the New Exclusivity? Gucci Certainly Thinks So
The Italian luxury megabrand attributes its phenomenal success to a bold paradigm shift from exclusivity to inclusivity, but Gucci is much less sticky than inclusive brands like Apple.
Is Inclusivity the New Exclusivity? Gucci Certainly Thinks So
The Italian luxury megabrand attributes its phenomenal success to a bold paradigm shift from exclusivity to inclusivity, but Gucci is much less sticky than inclusive brands like Apple.
The News in Brief
Qatar Investment Authority Eyes 10% Stake in Golden Goose
Qatar’s sovereign wealth fund is preparing to buy a stake in Italian sneaker maker Golden Goose, Corriere della Sera reported Saturday.
Retailers Push UK to Join US and EU Ending Shein Parcel Loophole
British retailers are pushing the UK government to end a tax loophole that has helped online giants Shein and Temu make significant inroads and gain market share.
Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.