Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
communications
Marketing
6 Online Courses to Boost Your Fashion Career
Discover BoF’s platform for online learning and let us know which courses are most useful to you by registering your interest now.
6 Online Courses to Boost Your Fashion Career
Discover BoF’s platform for online learning and let us know which courses are most useful to you by registering your interest now.
Technology
Orange to Invest in Nigerian E-Commerce Group Africa Internet
French telecommunications company Orange is to invest 75 million euro ($85 million) in Nigerian e-commerce group Africa Internet Group and become a shareholder, the two companies said on Tuesday.
Orange to Invest in Nigerian E-Commerce Group Africa Internet
French telecommunications company Orange is to invest 75 million euro ($85 million) in Nigerian e-commerce group Africa Internet Group and become a shareholder, the two companies said on Tuesday.
Financial Markets
SoftBank Group Invests $250 Million in Talent Agency WME-IMG
SoftBank Group Corp., the Japanese telecommunications company, invested $250 million in WME-IMG LLC in a deal that values the sports and entertainment agency at $5.5 billion.
SoftBank Group Invests $250 Million in Talent Agency WME-IMG
SoftBank Group Corp., the Japanese telecommunications company, invested $250 million in WME-IMG LLC in a deal that values the sports and entertainment agency at $5.5 billion.
Marketing
Trey Laird, Master of the American Brand
The creative director and founder of Laird + Partners talks to BoF about crafting brand communications for a slew of major fashion clients, from Tom Ford to Gap.
Trey Laird, Master of the American Brand
The creative director and founder of Laird + Partners talks to BoF about crafting brand communications for a slew of major fashion clients, from Tom Ford to Gap.
Retail
Inside Balmain's Digital Revolution
In our latest ‘Inside Fashion’ interview, BoF's Imran Amed sits down with Olivier Rousteing and Emmanuel Diemoz to discuss the rise of Balmain and its digital revolution.
Inside Balmain's Digital Revolution
In our latest ‘Inside Fashion’ interview, BoF's Imran Amed sits down with Olivier Rousteing and Emmanuel Diemoz to discuss the rise of Balmain and its digital revolution.
News & Analysis
Barneys Is Publishing Its Own Magazine
"Barneys is turning its blog The Window into a full-blown printed magazine."
Barneys Is Publishing Its Own Magazine
"Barneys is turning its blog The Window into a full-blown printed magazine."
Marketing
TAG Heuer Casts Aside ‘Swiss Made’ Label to Take On Apple Watch
TAG Heuer is set to enter uncharted territory this year with plans for a smartwatch that will be its only timepiece developed outside Switzerland.
TAG Heuer Casts Aside ‘Swiss Made’ Label to Take On Apple Watch
TAG Heuer is set to enter uncharted territory this year with plans for a smartwatch that will be its only timepiece developed outside Switzerland.
Marketing
Feeding the Feed
In recent years, the stream of social events staged by fashion brands has spilled well beyond fashion weeks, primarily to keep pace with online fans who expect new content each time they refresh their feeds.
Feeding the Feed
In recent years, the stream of social events staged by fashion brands has spilled well beyond fashion weeks, primarily to keep pace with online fans who expect new content each time they refresh their feeds.
Technology
Bits & Bytes | Tokopedia, Snapdeal, Apple Pay, Fitbit
Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Bits & Bytes | Tokopedia, Snapdeal, Apple Pay, Fitbit
Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Workplace & Talent
Role Call | Kevin Fegans, Communications Director
There are few sectors of the economy that offer as wide and interesting a range of career opportunities as fashion. In a new series that coincides
Role Call | Kevin Fegans, Communications Director
There are few sectors of the economy that offer as wide and interesting a range of career opportunities as fashion. In a new series that coincides
News & Analysis
Black Milk, 'Sharkies' and the Rise of a Fashion Fandom
BRISBANE, Australia — Fandoms are communities that take root and grow around cultish aspects of pop culture. Think Potterheads (fans of Harry
Black Milk, 'Sharkies' and the Rise of a Fashion Fandom
BRISBANE, Australia — Fandoms are communities that take root and grow around cultish aspects of pop culture. Think Potterheads (fans of Harry
Workplace & Talent
Role Call | Helane Crowell, Online Content Creator
Laney Crowell, executive director of online global communications at Estée Lauder, says take the time to build a foundation. Sometimes, the slower you go, the faster you will get there.
Role Call | Helane Crowell, Online Content Creator
Laney Crowell, executive director of online global communications at Estée Lauder, says take the time to build a foundation. Sometimes, the slower you go, the faster you will get there.
The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.