De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
communications
Latest News & Analysis
Marketing
How to Make Your Brand Cool
Cultural relevance doesn’t come easy. BoF identifies the key tactics for making a fashion label feel interesting and of-the-moment without trying too hard.
How to Make Your Brand Cool
Cultural relevance doesn’t come easy. BoF identifies the key tactics for making a fashion label feel interesting and of-the-moment without trying too hard.
Luxury
Is Luxury’s Love Affair With ‘Drops’ More Than Marketing?
High-end brands are implementing Supreme-style ‘drops’ to better connect with young consumers who crave newness at the speed of Instagram.
Is Luxury’s Love Affair With ‘Drops’ More Than Marketing?
High-end brands are implementing Supreme-style ‘drops’ to better connect with young consumers who crave newness at the speed of Instagram.
News & Analysis
A New Generation of Fashion PRs Steps Out
A number of mid- and senior-level publicists trained at traditional PR agencies are launching small consultancies promising a more individualised and holistic approach. What are the results?
A New Generation of Fashion PRs Steps Out
A number of mid- and senior-level publicists trained at traditional PR agencies are launching small consultancies promising a more individualised and holistic approach. What are the results?
Retail
The Store is Dead, Long Live the Store!
Retailers from Macy's to Gucci are building immersive experiences into their stores as they fight with Amazon and other online competitors for customers' attention. But will the investment pay off?
The Store is Dead, Long Live the Store!
Retailers from Macy's to Gucci are building immersive experiences into their stores as they fight with Amazon and other online competitors for customers' attention. But will the investment pay off?
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News & Analysis
Gucci or Balenciaga: Which Was the Hottest Fashion Brand in 2017?
In the latest Lyst Index, BoF reveals the 10 hottest brands and 10 top-selling products of 2017 — as well as the secrets behind their success.
Gucci or Balenciaga: Which Was the Hottest Fashion Brand in 2017?
In the latest Lyst Index, BoF reveals the 10 hottest brands and 10 top-selling products of 2017 — as well as the secrets behind their success.
Luxury
The Changing Face of Fashion PR
Twelve of the industry's biggest public relations authorities speak to BoF about the shifts upending the fashion communications business.
The Changing Face of Fashion PR
Twelve of the industry's biggest public relations authorities speak to BoF about the shifts upending the fashion communications business.
News & Analysis
BoF Exclusive | Karla Otto Merges with Asia-Based K2
The agencies are forming a new entity called The Independents, but will continue to serve clients under their respective brand names.
BoF Exclusive | Karla Otto Merges with Asia-Based K2
The agencies are forming a new entity called The Independents, but will continue to serve clients under their respective brand names.
Luxury
Fashion’s Hottest Brands and Top Selling Products in Q2
In a new series, BoF and Lyst crunch the numbers to bring you the definitive list of the highest performing fashion brands and products, quarter by quarter.
Fashion’s Hottest Brands and Top Selling Products in Q2
In a new series, BoF and Lyst crunch the numbers to bring you the definitive list of the highest performing fashion brands and products, quarter by quarter.
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Retail
China’s Fashion Giants Get Sophisticated
Global fashion brands are facing increased competition as China’s large domestic players invest heavily in branding and retail experience in a bid to become more sleek, sophisticated and cosmopolitan.
China’s Fashion Giants Get Sophisticated
Global fashion brands are facing increased competition as China’s large domestic players invest heavily in branding and retail experience in a bid to become more sleek, sophisticated and cosmopolitan.
News & Analysis
Participate in BoF's Community Survey For a Chance to Win a Prize
Participate in our annual community survey to help shape the future of BoF and qualify for a chance to win Avenue 32 vouchers.
Participate in BoF's Community Survey For a Chance to Win a Prize
Participate in our annual community survey to help shape the future of BoF and qualify for a chance to win Avenue 32 vouchers.
News & Analysis
Op-Ed | Reimagining 'Brand America'
Brands and retailers whose image is rooted in classic notions of Americana must rethink the way they leverage 'Brand America', argues Ruth Bernstein.
Op-Ed | Reimagining 'Brand America'
Brands and retailers whose image is rooted in classic notions of Americana must rethink the way they leverage 'Brand America', argues Ruth Bernstein.
News & Analysis
Eight States Ask Retailers About 'Unfair' On-Call Scheduling
Attorneys general from eight states and the District of Columbia have written letters to several national retailers expressing concern about on-call scheduling, which allows companies to assign shifts to workers with only a few hours' notice.
Eight States Ask Retailers About 'Unfair' On-Call Scheduling
Attorneys general from eight states and the District of Columbia have written letters to several national retailers expressing concern about on-call scheduling, which allows companies to assign shifts to workers with only a few hours' notice.
The News in Brief
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.
Zimmermann Names Roberto Eggs CEO
The Moncler Group executive will succeed longtime CEO Chris Olliver, who is staying on as executive chairman.