Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
celebrity
Luxury
Why Louis Vuitton Went Back to Murakami
Plus, Hollywood versus Silicon Valley, Frieze and the Oscars after the LA fires, Spotify enters video with The Weeknd, and more from arts columnist Marc Spiegler.
Why Louis Vuitton Went Back to Murakami
Plus, Hollywood versus Silicon Valley, Frieze and the Oscars after the LA fires, Spotify enters video with The Weeknd, and more from arts columnist Marc Spiegler.
Partner Content
BoF Community Gathers in Mumbai at ‘Inflection Point’ for Indian Fashion
Actors Sonam Kapoor Ahuja, Jacqueline Fernandez, Ananya Panday, Khushi Kapoor and Ishaan Khatter, together with designers Tarun Tahiliani, Manish Malhotra, Anita Dongre, Anamika Khanna, and more, joined BoF’s Imran Amed and The Bicester Collection’s Desirée Bollier to celebrate India’s growing influence on the global luxury landscape.
BoF Community Gathers in Mumbai at ‘Inflection Point’ for Indian Fashion
Actors Sonam Kapoor Ahuja, Jacqueline Fernandez, Ananya Panday, Khushi Kapoor and Ishaan Khatter, together with designers Tarun Tahiliani, Manish Malhotra, Anita Dongre, Anamika Khanna, and more, joined BoF’s Imran Amed and The Bicester Collection’s Desirée Bollier to celebrate India’s growing influence on the global luxury landscape.
News & Analysis
LA Brands Pause Business as Usual for Wildfire Relief
Fashion and beauty companies have closed stores, offices and warehouses to focus on donations for those affected by the ongoing wildfires.
LA Brands Pause Business as Usual for Wildfire Relief
Fashion and beauty companies have closed stores, offices and warehouses to focus on donations for those affected by the ongoing wildfires.
Beauty
The Best of BoF 2024: When Beauty Trends Tap Culture
This year, marketing efforts for everything from skincare to fragrance targeted new cohorts — Gen Alpha, male athletes, pet owners, “MomTok” — and across more channels than ever.
The Best of BoF 2024: When Beauty Trends Tap Culture
This year, marketing efforts for everything from skincare to fragrance targeted new cohorts — Gen Alpha, male athletes, pet owners, “MomTok” — and across more channels than ever.
Sports
Indie Fragrance Brands’ Big Athlete Opportunity
Athletes are increasingly getting into fine fragrances, but so far indie fragrance brands haven't returned the favour. That may change as they realise sports stars offer access to a burgeoning new consumer market for scents: young men.
Indie Fragrance Brands’ Big Athlete Opportunity
Athletes are increasingly getting into fine fragrances, but so far indie fragrance brands haven't returned the favour. That may change as they realise sports stars offer access to a burgeoning new consumer market for scents: young men.
Luxury
Why Fashion Needs the Art World More Than Ever
Art Basel Miami Beach has become a cultural tentpole that attracts America’s wealthiest and an evolving art customer base that may prove key in reversing the luxury downturn.
Why Fashion Needs the Art World More Than Ever
Art Basel Miami Beach has become a cultural tentpole that attracts America’s wealthiest and an evolving art customer base that may prove key in reversing the luxury downturn.
Marketing
The Logic Behind All Those Charli XCX Campaigns
The pop singer’s continued string of brand tie-ups, long after the end of ‘Brat’ summer, is less about the scale of her audience than its loyalty.
The Logic Behind All Those Charli XCX Campaigns
The pop singer’s continued string of brand tie-ups, long after the end of ‘Brat’ summer, is less about the scale of her audience than its loyalty.
Retail
Kiko Kostadinov Opens First US Store in Los Angeles
The Bulgarian designer is opening his second global flagship in Los Angeles’ Melrose Hill gallery district to gain closer proximity to the art world and America’s entertainment industry.
Kiko Kostadinov Opens First US Store in Los Angeles
The Bulgarian designer is opening his second global flagship in Los Angeles’ Melrose Hill gallery district to gain closer proximity to the art world and America’s entertainment industry.
Retail
What’s Next for Hip-Hop and Fashion
Hip-hop fueled an explosion of brands, collaborations and merchandise, but with fashion saturated with partnerships and rapper-led labels, and signs emerging that hip-hop’s cultural power could be waning, artists and their partners are finding ways to stand out.
What’s Next for Hip-Hop and Fashion
Hip-hop fueled an explosion of brands, collaborations and merchandise, but with fashion saturated with partnerships and rapper-led labels, and signs emerging that hip-hop’s cultural power could be waning, artists and their partners are finding ways to stand out.
Global Markets
Meet India’s New ‘It Girls’
Fashion brands like Dior, Ralph Lauren and Jimmy Choo are cosying up to a new generation of actresses, socialites and aristocrats who capture the zeitgeist in India’s rapidly growing luxury market.
Meet India’s New ‘It Girls’
Fashion brands like Dior, Ralph Lauren and Jimmy Choo are cosying up to a new generation of actresses, socialites and aristocrats who capture the zeitgeist in India’s rapidly growing luxury market.
Luxury
The Next Chapter of Swarovski’s ‘Pop Luxury’ Turnaround
A campaign fronted by Ariana Grande is the Austrian crystal maker’s latest effort to build on sales momentum in a slowing market: Revenue grew 4.5 percent in the first half. Swarovski plans to keep blending the codes of luxury and value, while spotlighting its message of ‘joyful extravagance’ to a wider audience, CEO Alexis Nasard says.
The Next Chapter of Swarovski’s ‘Pop Luxury’ Turnaround
A campaign fronted by Ariana Grande is the Austrian crystal maker’s latest effort to build on sales momentum in a slowing market: Revenue grew 4.5 percent in the first half. Swarovski plans to keep blending the codes of luxury and value, while spotlighting its message of ‘joyful extravagance’ to a wider audience, CEO Alexis Nasard says.
Luxury
Dior Names Bollywood Star Sonam Kapoor New Ambassador
The tie-up between the French couture giant and the Hindi film star comes as luxury executives eye India’s high growth potential.
Dior Names Bollywood Star Sonam Kapoor New Ambassador
The tie-up between the French couture giant and the Hindi film star comes as luxury executives eye India’s high growth potential.
The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.