Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
celebrity
Retail
What the Closet Sale Craze Says About Shopping
The grassroots trend is indicative of consumer cravings for more curation, uniqueness and personality when it comes to buying clothes.
What the Closet Sale Craze Says About Shopping
The grassroots trend is indicative of consumer cravings for more curation, uniqueness and personality when it comes to buying clothes.
Beauty
The Architect of Olaplex’s Turnaround
Chief executive Amanda Baldwin has been tasked with course-correcting the embattled haircare brand. Using her marketing muscle, she hopes to rebuild the bond Olaplex once shared with beauty consumers and investors alike.
The Architect of Olaplex’s Turnaround
Chief executive Amanda Baldwin has been tasked with course-correcting the embattled haircare brand. Using her marketing muscle, she hopes to rebuild the bond Olaplex once shared with beauty consumers and investors alike.
Retail
Why Gap Is Going Premium
With the new GapStudio line, creative director Zac Posen is introducing an edgier, fashion-forward perspective and a platform for monetising his designs on the red carpet, such as Gap’s latest custom outfit for Timothée Chalamet.
Why Gap Is Going Premium
With the new GapStudio line, creative director Zac Posen is introducing an edgier, fashion-forward perspective and a platform for monetising his designs on the red carpet, such as Gap’s latest custom outfit for Timothée Chalamet.
Fashion Week
5 Brands That Dominated the Social Conversation During Paris Fashion Week
While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.
5 Brands That Dominated the Social Conversation During Paris Fashion Week
While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.
Retail
This Week: Is H&M’s Turnaround Working?
The fast fashion retailer, which reports its first-quarter results Thursday, is aiming to return to growth after a marketing blitz starring Charli XCX.
This Week: Is H&M’s Turnaround Working?
The fast fashion retailer, which reports its first-quarter results Thursday, is aiming to return to growth after a marketing blitz starring Charli XCX.
Fashion Week
5 Brands That Dominated the Social Conversation During Milan Fashion Week
DSquared2, Moschino and Versace led the user-generated conversation on social media during Milan Fashion Week according to BoF's new social intelligence tool BoF INSIGHTS PULSE, powered by Quilt.AI.
5 Brands That Dominated the Social Conversation During Milan Fashion Week
DSquared2, Moschino and Versace led the user-generated conversation on social media during Milan Fashion Week according to BoF's new social intelligence tool BoF INSIGHTS PULSE, powered by Quilt.AI.
Marketing
Is There Room on the Oscars Red Carpet for Emerging Designers?
A red carpet presence helps build legitimacy, awareness and credibility — but as luxury giants spend big and young designers closely watch their budgets in a touch market, many are reworking their approaches to celebrity dressing.
Is There Room on the Oscars Red Carpet for Emerging Designers?
A red carpet presence helps build legitimacy, awareness and credibility — but as luxury giants spend big and young designers closely watch their budgets in a touch market, many are reworking their approaches to celebrity dressing.
Beauty
A Recovering Los Angeles Gets Back to Events
Awards season gifting suites, brand activations, influencer events and postponed parties have kicked back into gear as the traumatised city gets ready to rebuild.
A Recovering Los Angeles Gets Back to Events
Awards season gifting suites, brand activations, influencer events and postponed parties have kicked back into gear as the traumatised city gets ready to rebuild.
Marketing
Ray-Ban Names A$AP Rocky Its First Creative Director
The hip-hop artist’s first collection for the EssilorLuxottica-owned eyewear label debuts in April.
Ray-Ban Names A$AP Rocky Its First Creative Director
The hip-hop artist’s first collection for the EssilorLuxottica-owned eyewear label debuts in April.
Sports
Nike Launches New Fitness Brand With Kim Kardashian’s Skims
The new partners say they have long-term vision for body-fitting activewear for women.
Nike Launches New Fitness Brand With Kim Kardashian’s Skims
The new partners say they have long-term vision for body-fitting activewear for women.
Sports
Fashion’s Biggest Super Bowl Ever
American brands swooped in on Super Bowl LIX, staging runway shows in its host city of New Orleans and collaborating with halftime star Kendrick Lamar as fashion and football took their relationship to a new level.
Fashion’s Biggest Super Bowl Ever
American brands swooped in on Super Bowl LIX, staging runway shows in its host city of New Orleans and collaborating with halftime star Kendrick Lamar as fashion and football took their relationship to a new level.
Luxury
This Week: The Super Bowl; Gucci at a Crossroads
Expectations are low for the struggling luxury mega brand, as parent Kering reports fourth-quarter results.
This Week: The Super Bowl; Gucci at a Crossroads
Expectations are low for the struggling luxury mega brand, as parent Kering reports fourth-quarter results.
The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.