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Beauty

Kylie Cosmetics Tries to Evolve Beyond the ‘Instagram Makeup’ Era

Under Coty, Kylie Jenner’s cosmetics and skin care lines have expanded internationally. But the brand that kicked off the celebrity beauty boom seven years ago may be showing its age.

Beauty

Kylie Cosmetics Tries to Evolve Beyond the ‘Instagram Makeup’ Era

Under Coty, Kylie Jenner’s cosmetics and skin care lines have expanded internationally. But the brand that kicked off the celebrity beauty boom seven years ago may be showing its age.


Entrepreneurship

The BoF Podcast | Tracee Ellis Ross on Avoiding Perfectionism and Finding Self-Love

The multi-tasking actor, executive producer and beauty entrepreneur shares her personal journey with BoF’s Imran Amed and explains how she unlocked her full potential across a variety of pursuits.

Entrepreneurship

The BoF Podcast | Tracee Ellis Ross on Avoiding Perfectionism and Finding Self-Love

The multi-tasking actor, executive producer and beauty entrepreneur shares her personal journey with BoF’s Imran Amed and explains how she unlocked her full potential across a variety of pursuits.


Sustainability

Love Island Still Turns Heads for Fast Fashion

This year the hit reality series was sponsored by resale site eBay, a move celebrated as promoting more responsible consumption. But the show is still a huge marketing opportunity for fast-fashion brands.

Sustainability

Love Island Still Turns Heads for Fast Fashion

This year the hit reality series was sponsored by resale site eBay, a move celebrated as promoting more responsible consumption. But the show is still a huge marketing opportunity for fast-fashion brands.


Media

How to Create a Fashion Magazine in 2022

Elle UK’s new editor-in-chief Kenya Hunt lays out her vision for the Hearst-owned title: inclusive, intellectual, but still having fun with fashion.

Media

How to Create a Fashion Magazine in 2022

Elle UK’s new editor-in-chief Kenya Hunt lays out her vision for the Hearst-owned title: inclusive, intellectual, but still having fun with fashion.


Retail

The Debrief | How Skims Took on Victoria’s Secret and Spanx

Kim Kardashian’s ‘solution wear’ line was recently valued at $3.2 billion. BoF correspondent Alexandra Mondalek charts the rise of the brand, and details what challenges lie ahead.

Retail

The Debrief | How Skims Took on Victoria’s Secret and Spanx

Kim Kardashian’s ‘solution wear’ line was recently valued at $3.2 billion. BoF correspondent Alexandra Mondalek charts the rise of the brand, and details what challenges lie ahead.


Luxury

BoF Insights | The New Era of Designer Bags: Redefining Leather Goods Report

Read the latest BoF Insights report to get BoF’s perspective on designer bags and small leather goods, covering key competitive shifts, including what, why and how consumers buy in the US and China, the category’s biggest markets.

Luxury

BoF Insights | The New Era of Designer Bags: Redefining Leather Goods Report

Read the latest BoF Insights report to get BoF’s perspective on designer bags and small leather goods, covering key competitive shifts, including what, why and how consumers buy in the US and China, the category’s biggest markets.


Luxury

Inside the Activewear Brand Backed by Nick Jonas and Priyanka Chopra

Under new ownership, luxury skiwear brand Perfect Moment transitioned its focus from extreme sports to fashion-conscious mountain-goers. Now, it’s betting a tie-up with an A-list couple and growing its menswear and surf verticals will fuel a post-pandemic surge.

Luxury

Inside the Activewear Brand Backed by Nick Jonas and Priyanka Chopra

Under new ownership, luxury skiwear brand Perfect Moment transitioned its focus from extreme sports to fashion-conscious mountain-goers. Now, it’s betting a tie-up with an A-list couple and growing its menswear and surf verticals will fuel a post-pandemic surge.


Marketing

Will Netflix Ads Be Worth It For Fashion?

As the platform confronts falling subscriber numbers and increased competition in streaming, brands must consider whether advertising on Netflix, which arrives later this year, is a compelling investment.

Marketing

Will Netflix Ads Be Worth It For Fashion?

As the platform confronts falling subscriber numbers and increased competition in streaming, brands must consider whether advertising on Netflix, which arrives later this year, is a compelling investment.


Retail

Derek Jeter, Wayne Gretzky and Misty Copeland Team Up for Sports Apparel Label

The former professional MLB baseball, Canadian ​​hockey player and American ballet dancer are launching a new fitness apparel brand, Greatness Wins, together with Chris Riccobono, a co-founder of the menswear brand Untuckit.

Retail

Derek Jeter, Wayne Gretzky and Misty Copeland Team Up for Sports Apparel Label

The former professional MLB baseball, Canadian ​​hockey player and American ballet dancer are launching a new fitness apparel brand, Greatness Wins, together with Chris Riccobono, a co-founder of the menswear brand Untuckit.


Beauty

Why Do We Root Against Celebrity Beauty Brands?

Two of the most talked about celebrity skin care brands make their debut this month – Hailey Bieber’s Rhode and Kim Kardashian’s SKKN by Kim. But are consumers getting tired of celebrity beauty lines?

Beauty

Why Do We Root Against Celebrity Beauty Brands?

Two of the most talked about celebrity skin care brands make their debut this month – Hailey Bieber’s Rhode and Kim Kardashian’s SKKN by Kim. But are consumers getting tired of celebrity beauty lines?


Luxury

Louis Vuitton’s Shifting Celebrity Strategy

The French leather goods giant has found success with a focused approach to celebrity dressing. Now, it’s broadening its strategy to TikTok stars and Bollywood actresses.

Luxury

Louis Vuitton’s Shifting Celebrity Strategy

The French leather goods giant has found success with a focused approach to celebrity dressing. Now, it’s broadening its strategy to TikTok stars and Bollywood actresses.


Beauty

Advice for Glossier’s New CEO

Kyle Leahy, a veteran of Nike and Cole Haan, succeeds founder Emily Weiss. But will a traditional retail executive be able to steer an untraditional brand?

Beauty

Advice for Glossier’s New CEO

Kyle Leahy, a veteran of Nike and Cole Haan, succeeds founder Emily Weiss. But will a traditional retail executive be able to steer an untraditional brand?