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Beauty

How Morphe Bet Big on the Power of Celebrity Beauty – And Lost

The cosmetic brand’s parent company is facing an uncertain future after a series of troubled attempts to launch new makeup and skin care lines around influencers and pop stars.

Beauty

How Morphe Bet Big on the Power of Celebrity Beauty – And Lost

The cosmetic brand’s parent company is facing an uncertain future after a series of troubled attempts to launch new makeup and skin care lines around influencers and pop stars.


Sports

Inside Adidas’ Yeezy Dilemma

The German sportswear giant’s partnership with Ye generated $1.7 billion in 2021, accounting for nearly 7 percent of its annual revenue. Now that the company has cut ties with the rapper, will it keep selling Yeezy designs?

Sports

Inside Adidas’ Yeezy Dilemma

The German sportswear giant’s partnership with Ye generated $1.7 billion in 2021, accounting for nearly 7 percent of its annual revenue. Now that the company has cut ties with the rapper, will it keep selling Yeezy designs?


Sports

Adidas Ends Yeezy Partnership

The sportswear brand responded to mounting public and internal pressure to cut ties with the celebrity following a series of antisemitic remarks.

Sports

Adidas Ends Yeezy Partnership

The sportswear brand responded to mounting public and internal pressure to cut ties with the celebrity following a series of antisemitic remarks.


News & Analysis

BoF 500 Global Cover Stories

The Business of Fashion sat down with new and longstanding members of The BoF 500 to unearth the human stories behind their leadership, creativity, innovation and impact, from Italian fashion icon Giorgio Armani and Bollywood superstar Deepika Padukone to Khaby Lame, the Senegalese refugee who became the most-followed TikToker in the world.

News & Analysis

BoF 500 Global Cover Stories

The Business of Fashion sat down with new and longstanding members of The BoF 500 to unearth the human stories behind their leadership, creativity, innovation and impact, from Italian fashion icon Giorgio Armani and Bollywood superstar Deepika Padukone to Khaby Lame, the Senegalese refugee who became the most-followed TikToker in the world.


News & Analysis

Introducing The BoF 500 Class of 2022

Our editors have selected 103 new members to add to this influential global community based on their leadership, creativity, innovation and impact.

News & Analysis

Introducing The BoF 500 Class of 2022

Our editors have selected 103 new members to add to this influential global community based on their leadership, creativity, innovation and impact.


Fashion Week

Kim Kardashian and Dolce & Gabbana: A Match Made in Marketing Heaven

Designers Stefano Gabbana and Domenico Dolce tapped the mega-influencer to co-design their most recent collection.

Fashion Week

Kim Kardashian and Dolce & Gabbana: A Match Made in Marketing Heaven

Designers Stefano Gabbana and Domenico Dolce tapped the mega-influencer to co-design their most recent collection.


China

The Outlook for China’s $15 Billion Handbag Market

Despite economic headwinds, China is set to overtake the US as the world’s largest market for luxury handbags with domestic sales doubling in just six years. But to capture that growth potential, brands must refine their approach.

China

The Outlook for China’s $15 Billion Handbag Market

Despite economic headwinds, China is set to overtake the US as the world’s largest market for luxury handbags with domestic sales doubling in just six years. But to capture that growth potential, brands must refine their approach.


Sustainability

The Paradox of Kourtney Kardashian Selling Sustainability

Boohoo’s latest marketing move — tapping a mega-influencer as 'sustainability ambassador' — embodies the conflicts inherent in sustainability marketing.

Sustainability

The Paradox of Kourtney Kardashian Selling Sustainability

Boohoo’s latest marketing move — tapping a mega-influencer as 'sustainability ambassador' — embodies the conflicts inherent in sustainability marketing.


Sports

The Ye and Adidas Conflict, Explained

The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.

Sports

The Ye and Adidas Conflict, Explained

The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.


Beauty

Why Kate Moss Can Sell Diet Coke and Wellness

The model is better known for her hard living past than her taste in beauty and wellness products. But Moss’s past aversion to self promotion is potentially setting her new brand Cosmoss up for success, argues BoF beauty editor-at-large Rachel Strugatz.

Beauty

Why Kate Moss Can Sell Diet Coke and Wellness

The model is better known for her hard living past than her taste in beauty and wellness products. But Moss’s past aversion to self promotion is potentially setting her new brand Cosmoss up for success, argues BoF beauty editor-at-large Rachel Strugatz.


Luxury

Inside Gigi Hadid’s New Knitwear Brand, ‘Guest in Residence’

The model’s accessibly priced, direct-to-consumer cashmere concept is launching online and with a New York Fashion Week pop-up.

Luxury

Inside Gigi Hadid’s New Knitwear Brand, ‘Guest in Residence’

The model’s accessibly priced, direct-to-consumer cashmere concept is launching online and with a New York Fashion Week pop-up.


Retail

Where Celebrities Go to Fix Their £5,000 Sneakers

Shoe Lab’s founders operate on the belief that many major luxury footwear brands aren’t interested in making their shoes last, which has created an opportunity for the repair shop.

Retail

Where Celebrities Go to Fix Their £5,000 Sneakers

Shoe Lab’s founders operate on the belief that many major luxury footwear brands aren’t interested in making their shoes last, which has created an opportunity for the repair shop.