Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
celebrity
Beauty
Case Study | How to Launch and Grow a Hero Product
Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.
Case Study | How to Launch and Grow a Hero Product
Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.
Retail
Inside Fashion’s Music Merch Opportunity
Artists, record labels and music festival organisers are collaborating with coveted labels to design better-quality, fashion-forward merch, sold at higher price points than before.
Inside Fashion’s Music Merch Opportunity
Artists, record labels and music festival organisers are collaborating with coveted labels to design better-quality, fashion-forward merch, sold at higher price points than before.
Global Markets
Can Global Brands See Beyond Bollywood in India?
Actors are a particularly effective way of reaching Indian consumers, but fashion brands should consider widening the net to include other famous faces like local musicians, athletes and celebrity influencers, say marketing experts.
Can Global Brands See Beyond Bollywood in India?
Actors are a particularly effective way of reaching Indian consumers, but fashion brands should consider widening the net to include other famous faces like local musicians, athletes and celebrity influencers, say marketing experts.
Beauty
Checking In on Instagram’s Threads
Usage is creeping back up, but many of the biggest beauty and fashion brands and influencers are still taking a wait-and-see approach to the platform.
Checking In on Instagram’s Threads
Usage is creeping back up, but many of the biggest beauty and fashion brands and influencers are still taking a wait-and-see approach to the platform.
News & Analysis
In Paris, Global Fashion Community Fetes The BoF 500 Class of 2023
Members of the industry index including Pierpaolo Piccioli and Francesca Bellettini connected over cocktails and canapes in Paris, celebrating new entrants including Pharrell Williams, Karol G and Sabato De Sarno.
In Paris, Global Fashion Community Fetes The BoF 500 Class of 2023
Members of the industry index including Pierpaolo Piccioli and Francesca Bellettini connected over cocktails and canapes in Paris, celebrating new entrants including Pharrell Williams, Karol G and Sabato De Sarno.
News & Analysis
Introducing The BoF 500 Class of 2023
Explore the latest additions to The Business of Fashion’s definitive index of the people shaping the global fashion industry of today and tomorrow.
Introducing The BoF 500 Class of 2023
Explore the latest additions to The Business of Fashion’s definitive index of the people shaping the global fashion industry of today and tomorrow.
News & Analysis
Pharrell Williams, Isamaya Ffrench, Karol G and Lorenzo Bertelli Are This Year’s BoF 500 Cover Stars
On Friday 29 September, The BoF 500 Class of 2023 will be unveiled. To mark the occasion, The Business of Fashion sat down with four members of The BoF 500 to discuss how they are shaping the future of the industry.
Pharrell Williams, Isamaya Ffrench, Karol G and Lorenzo Bertelli Are This Year’s BoF 500 Cover Stars
On Friday 29 September, The BoF 500 Class of 2023 will be unveiled. To mark the occasion, The Business of Fashion sat down with four members of The BoF 500 to discuss how they are shaping the future of the industry.
Beauty
For Makeup Artist Brands, Backstage Beauty Takes a Backseat
A spot backstage was once the most coveted position at New York Fashion Week for makeup artists-turned-brand founders, but creatives like Katie Jane Hughes, Donni Davy and Danessa Myricks are now focused on celebrities, consumers and social media.
For Makeup Artist Brands, Backstage Beauty Takes a Backseat
A spot backstage was once the most coveted position at New York Fashion Week for makeup artists-turned-brand founders, but creatives like Katie Jane Hughes, Donni Davy and Danessa Myricks are now focused on celebrities, consumers and social media.
Partner Content
Inside BoF and Shop With Google’s New York Fashion Week Dinner
Designers Tory Burch, Jason Wu, Phillip Lim, Prabal Gurung, Sergio Hudson and Brendon Babenzien, together with Steven Kolb, Laurent Claquin, Gabriella Karefa-Johnson, Julie Gilhart, and more, joined BoF’s Imran Amed and Google’s Stephanie Horton.
Inside BoF and Shop With Google’s New York Fashion Week Dinner
Designers Tory Burch, Jason Wu, Phillip Lim, Prabal Gurung, Sergio Hudson and Brendon Babenzien, together with Steven Kolb, Laurent Claquin, Gabriella Karefa-Johnson, Julie Gilhart, and more, joined BoF’s Imran Amed and Google’s Stephanie Horton.
Beauty
Beauty TikTok’s Latest Obsessions: Latte Looks, Radiant Skin and the Newest Collaborations
This week, TikTok can’t stop talking about Hailey Bieber’s coffee makeup, Westman Atelier and Charlotte Tilbury’s deal with Disney.
Beauty TikTok’s Latest Obsessions: Latte Looks, Radiant Skin and the Newest Collaborations
This week, TikTok can’t stop talking about Hailey Bieber’s coffee makeup, Westman Atelier and Charlotte Tilbury’s deal with Disney.
Marketing
What the Hollywood Strike Means for Fashion
While red carpets have momentarily dried up for brands and stylists, the SAG and WGA’s simultaneous strikes pose an unlikely opportunity for fashion companies to tap celebrity talent.
What the Hollywood Strike Means for Fashion
While red carpets have momentarily dried up for brands and stylists, the SAG and WGA’s simultaneous strikes pose an unlikely opportunity for fashion companies to tap celebrity talent.
Marketing
Can Internet ‘It Girl’ Mia Khalifa Build a Lasting Business?
The adult-film-turned-social-media star, who is quickly becoming a force in fashion, launched jewellery line Sheytan this week alongside former Ye and Virgil Abloh collaborator Sara Burn. She has a knack for generating conversation online, but sustaining a brand represents a whole new challenge.
Can Internet ‘It Girl’ Mia Khalifa Build a Lasting Business?
The adult-film-turned-social-media star, who is quickly becoming a force in fashion, launched jewellery line Sheytan this week alongside former Ye and Virgil Abloh collaborator Sara Burn. She has a knack for generating conversation online, but sustaining a brand represents a whole new challenge.
The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.