Exclusive: Deciem to Relaunch The Chemistry Brand
The Estée Lauder-owned beauty company and The Ordinary parent will relaunch one of its original brands as it moves to rekindle its reputation for incubation.
celebrity
Retail
Can ‘Emily in Paris’ Catapult Vestiaire Collective Into the American Mainstream?
In the new season of the hit Netflix show, the resale platform makes a cameo, hoping that the appearance will boost its US business, which now accounts for 20 percent of its sales.
Can ‘Emily in Paris’ Catapult Vestiaire Collective Into the American Mainstream?
In the new season of the hit Netflix show, the resale platform makes a cameo, hoping that the appearance will boost its US business, which now accounts for 20 percent of its sales.
Sports
Inside Nike’s Big Marketing Vibe Shift
The return of company veteran Nicole Hubbard Graham as CMO and the rollout of its ‘Winning Isn’t for Everyone’ campaign have helped fuel a push to restore Nike’s marketing glory after the brand ran off course. 'Do I think Nike stopped believing that the notion of winning could continue to grow this brand? Maybe.'
Inside Nike’s Big Marketing Vibe Shift
The return of company veteran Nicole Hubbard Graham as CMO and the rollout of its ‘Winning Isn’t for Everyone’ campaign have helped fuel a push to restore Nike’s marketing glory after the brand ran off course. 'Do I think Nike stopped believing that the notion of winning could continue to grow this brand? Maybe.'
Beauty
Troye Sivan’s Beauty Brand Steps Off the Beaten Path
The pop singer’s fragrance line Tsu Lange Yor hopes to stand out in a crowded category by embracing wholesale early and by not relying solely on Sivan’s star power.
Troye Sivan’s Beauty Brand Steps Off the Beaten Path
The pop singer’s fragrance line Tsu Lange Yor hopes to stand out in a crowded category by embracing wholesale early and by not relying solely on Sivan’s star power.
Luxury
Dior, Louis Vuitton and Young Creators Take Centre Stage at Olympics Opening Ceremony
Fashion was in the spotlight as the Paris 2024 games opened with an awe-inspiring spectacle including a mock runway show, as well as performances by Lady Gaga, Aya Nakamura and Celine Dion.
Dior, Louis Vuitton and Young Creators Take Centre Stage at Olympics Opening Ceremony
Fashion was in the spotlight as the Paris 2024 games opened with an awe-inspiring spectacle including a mock runway show, as well as performances by Lady Gaga, Aya Nakamura and Celine Dion.
Beauty
The Business of Beauty Haul of Fame: Exclusive - Camila Mendes Is Really Good for Skincare
Fiscal proof that celebrity alliances work (if the product also works).
The Business of Beauty Haul of Fame: Exclusive - Camila Mendes Is Really Good for Skincare
Fiscal proof that celebrity alliances work (if the product also works).
Beauty
Exclusive: Sabrina Carpenter’s Plan to Become a Beauty Hitmaker
With the launch of her third fragrance, Cherry Baby, the “Espresso” songstress wants to use the whimsical, flirty scent to connect more deeply with her growing fanbase of Gen-Zers and beyond.
Exclusive: Sabrina Carpenter’s Plan to Become a Beauty Hitmaker
With the launch of her third fragrance, Cherry Baby, the “Espresso” songstress wants to use the whimsical, flirty scent to connect more deeply with her growing fanbase of Gen-Zers and beyond.
Sports
Arsenal Partners With Labrum London on 2024/25 Away Kit
Labrum founder Foday Dumbuya is the first independent designer to create an on-field jersey for a Premier League team.
Arsenal Partners With Labrum London on 2024/25 Away Kit
Labrum founder Foday Dumbuya is the first independent designer to create an on-field jersey for a Premier League team.
Sports
Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.
Young stars increasingly favour deals with lesser known brands that align with their personal values and allow them to play a bigger role, creatively and commercially.
Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.
Young stars increasingly favour deals with lesser known brands that align with their personal values and allow them to play a bigger role, creatively and commercially.
Beauty
The Tricky Politics of the ‘No Makeup’ Look
In a recent Vogue editorial, celebrity bride Olivia Culpo spoke about skipping mascara and lip liner on her wedding day, touching off a fierce debate about what ‘no makeup’ really is.
The Tricky Politics of the ‘No Makeup’ Look
In a recent Vogue editorial, celebrity bride Olivia Culpo spoke about skipping mascara and lip liner on her wedding day, touching off a fierce debate about what ‘no makeup’ really is.
Sports
How the WNBA Tunnel Walk Became a Fashion Marketing Gold Mine
Superstar rookies-turned-pre-game models like Angel Reese and Cameron Brink have transformed the league’s tunnel walk into the hottest runway in town, with brands like Balmain, Prada and Versace clamouring to cash in on the league’s newfound fashion appeal.
How the WNBA Tunnel Walk Became a Fashion Marketing Gold Mine
Superstar rookies-turned-pre-game models like Angel Reese and Cameron Brink have transformed the league’s tunnel walk into the hottest runway in town, with brands like Balmain, Prada and Versace clamouring to cash in on the league’s newfound fashion appeal.
Beauty
Dior Names Rihanna As the New Face of J’Adore
The star will front a campaign launching in September in a bid to reinvigorate the flagship fragrance range.
Dior Names Rihanna As the New Face of J’Adore
The star will front a campaign launching in September in a bid to reinvigorate the flagship fragrance range.
Beauty
The Business of Beauty Haul of Fame: Beauty Is in Its ‘Eras’ Era
Skincare is going on a world tour.
The Business of Beauty Haul of Fame: Beauty Is in Its ‘Eras’ Era
Skincare is going on a world tour.
The News in Brief
De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.