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Retail

Tiger Woods Debuts New Lifestyle Brand Sun Day Red

Just over a month after announcing his split with Nike after 27 years last month, Tiger Woods is back in the golf wear game.

Retail

Tiger Woods Debuts New Lifestyle Brand Sun Day Red

Just over a month after announcing his split with Nike after 27 years last month, Tiger Woods is back in the golf wear game.

Retail

Nike to Axe Hundreds of Jobs in Bid to Save $2 Billion Amid Sales Slump

The announcement comes after the sportswear giant said sales only rose 1 percent in the three months to Nov. 30.

Retail

Nike to Axe Hundreds of Jobs in Bid to Save $2 Billion Amid Sales Slump

The announcement comes after the sportswear giant said sales only rose 1 percent in the three months to Nov. 30.

Retail

The Category Where Nike Is Racing to Catch Up

The world’s biggest footwear brand has struggled to fend off competition in the fast-growing running category. Earnings this week provide an opportunity to show progress.

Retail

The Category Where Nike Is Racing to Catch Up

The world’s biggest footwear brand has struggled to fend off competition in the fast-growing running category. Earnings this week provide an opportunity to show progress.

Sports

Case Study | Fashion’s New Rules For Sports Marketing

Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.

Sports

Case Study | Fashion’s New Rules For Sports Marketing

Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.

Partner Content

Inside the Apparel Team at On with Tim Coppens

On’s apparel designer discusses how collaboration, product innovation and sustainability plays into the design approach at the Roger Federer-backed Swiss sportswear brand.

Partner Content

Inside the Apparel Team at On with Tim Coppens

On’s apparel designer discusses how collaboration, product innovation and sustainability plays into the design approach at the Roger Federer-backed Swiss sportswear brand.

Retail

Can Gap Be Barbie-fied?

Gap’s new CEO is regarded as the architect behind Barbie’s sensational comeback. Can he replicate the playbook to save a $15 billion fashion empire?

Retail

Can Gap Be Barbie-fied?

Gap’s new CEO is regarded as the architect behind Barbie’s sensational comeback. Can he replicate the playbook to save a $15 billion fashion empire?

Luxury

The BoF Podcast | Jerry Lorenzo on the Future of Fear of God

Jerry Lorenzo, the founder of Fear of God, looks to his own life to design subtle garments that allow customers a taste of luxury.

Luxury

The BoF Podcast | Jerry Lorenzo on the Future of Fear of God

Jerry Lorenzo, the founder of Fear of God, looks to his own life to design subtle garments that allow customers a taste of luxury.

Luxury

How NBA Tunnel Walks Became Fashion Marketing Moments

The pre-game arena entrance is now a big business as more basketball players craft their personal brands, with the likes of Burberry, Thom Browne and Marni angling to dress athletes.

Luxury

How NBA Tunnel Walks Became Fashion Marketing Moments

The pre-game arena entrance is now a big business as more basketball players craft their personal brands, with the likes of Burberry, Thom Browne and Marni angling to dress athletes.

Retail

Op-Ed | Yeezy Was Never Going to Save Gap. What Can?

It’s been nine months since Gap Inc. ousted its chief executive officer. Since then, it’s ended a once-promising partnership with Kanye West (a.k.a Ye), shaken up its executive ranks, delivered disappointing results and, so far, failed to name a successor.

Retail

Op-Ed | Yeezy Was Never Going to Save Gap. What Can?

It’s been nine months since Gap Inc. ousted its chief executive officer. Since then, it’s ended a once-promising partnership with Kanye West (a.k.a Ye), shaken up its executive ranks, delivered disappointing results and, so far, failed to name a successor.

Retail

The Pandemic Sweatpants Brand That Kept on Growing

Aviator Nation’s pricey sweatpants and cashmeres had a cult following before they were swept up in the “dopamine dressing” phenomenon. Now, founder Paige Mycoskie – still the brand’s only shareholder – is ready to see just how big her vision for California surfer cool can get.

Retail

The Pandemic Sweatpants Brand That Kept on Growing

Aviator Nation’s pricey sweatpants and cashmeres had a cult following before they were swept up in the “dopamine dressing” phenomenon. Now, founder Paige Mycoskie – still the brand’s only shareholder – is ready to see just how big her vision for California surfer cool can get.

Luxury

Op-Ed | Tiffany x Nike: You Can’t Buy ‘Cred’

Cultural credibility must be earned with respect for sneakerheads, not on their backs, argues Christopher Morency.

Luxury

Op-Ed | Tiffany x Nike: You Can’t Buy ‘Cred’

Cultural credibility must be earned with respect for sneakerheads, not on their backs, argues Christopher Morency.

Retail

Consumers Are Already Saying Goodbye to Their Sweatpants

This week, everyone will be talking about the return of live events and other pre-pandemic activities, new Nike sneakers flooding the market and Lululemon’s expansion plans.

Retail

Consumers Are Already Saying Goodbye to Their Sweatpants

This week, everyone will be talking about the return of live events and other pre-pandemic activities, new Nike sneakers flooding the market and Lululemon’s expansion plans.

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