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Retail

Aritzia: Redefining Shopping One Store at a Time

Not so long ago, Aritzia was a little-known womenswear brand serving elevated workwear staples from a modest footprint of stores. CEO Jennifer Wong talks in The State of Fashion 2025 about how the retailer found itself in hypergrowth — and why excellence starts from within the company.

Retail

Aritzia: Redefining Shopping One Store at a Time

Not so long ago, Aritzia was a little-known womenswear brand serving elevated workwear staples from a modest footprint of stores. CEO Jennifer Wong talks in The State of Fashion 2025 about how the retailer found itself in hypergrowth — and why excellence starts from within the company.


Retail

Will Global Retail Giants’ Big Bet on American Consumers Pay Off?

Zara, Uniqlo, Mango and Primark and other European and Asian brands plan to open hundreds of stores in the US in the coming years. They’re hoping American consumers will keep spending — and that they’ll give new labels a try despite having plenty of options.

Retail

Will Global Retail Giants’ Big Bet on American Consumers Pay Off?

Zara, Uniqlo, Mango and Primark and other European and Asian brands plan to open hundreds of stores in the US in the coming years. They’re hoping American consumers will keep spending — and that they’ll give new labels a try despite having plenty of options.


Sports

Running’s Big Fashion Opportunity

The explosive growth of running has created a competitive space where new and old running brands must figure out distinct ways to reach consumers who see running as a lifestyle rather than just sport.

Sports

Running’s Big Fashion Opportunity

The explosive growth of running has created a competitive space where new and old running brands must figure out distinct ways to reach consumers who see running as a lifestyle rather than just sport.


Retail

Can L Catterton Scale Kapital Without Sacrificing Its Soul?

The cult Japanese label known for craftsmanship and individuality is an unprecedented M&A target that presents unique challenges and opportunities for growth.

Retail

Can L Catterton Scale Kapital Without Sacrificing Its Soul?

The cult Japanese label known for craftsmanship and individuality is an unprecedented M&A target that presents unique challenges and opportunities for growth.


Sports

New Balance’s $10 Billion Plan

As the brand races to hit eleven-digit annual sales, CEO Joe Preston opens up for The State of Fashion 2025 about what New Balance is doing that its rivals aren't, the company's unique approach to brand and athlete partnerships and how it plans to stay ahead in the innovation battle.

Sports

New Balance’s $10 Billion Plan

As the brand races to hit eleven-digit annual sales, CEO Joe Preston opens up for The State of Fashion 2025 about what New Balance is doing that its rivals aren't, the company's unique approach to brand and athlete partnerships and how it plans to stay ahead in the innovation battle.


News & Analysis

The 10 Themes That Will Define the Fashion Agenda in the Year Ahead

From the luxury slowdown to shifting consumer tastes and unprecedented demographic shifts, The State of Fashion 2025 explores the biggest challenges and opportunities the industry will face in the coming year.

News & Analysis

The 10 Themes That Will Define the Fashion Agenda in the Year Ahead

From the luxury slowdown to shifting consumer tastes and unprecedented demographic shifts, The State of Fashion 2025 explores the biggest challenges and opportunities the industry will face in the coming year.


News & Analysis

The Top 10 Stories that Shaped Fashion in 2024

BoF looks back at the news that changed the industry this year — and will define the fashion agenda in 2025.

News & Analysis

The Top 10 Stories that Shaped Fashion in 2024

BoF looks back at the news that changed the industry this year — and will define the fashion agenda in 2025.


Retail

Fashion Wakes Up to the ‘Silver Generation’ Opportunity

The fashion industry has typically focused on youth. But with shoppers over 50 representing a growing share of global spend, smart brands are showcasing their inter-generational appeal, according to the BoF-McKinsey State of Fashion 2025.

Retail

Fashion Wakes Up to the ‘Silver Generation’ Opportunity

The fashion industry has typically focused on youth. But with shoppers over 50 representing a growing share of global spend, smart brands are showcasing their inter-generational appeal, according to the BoF-McKinsey State of Fashion 2025.


Workplace & Talent

What Fashion Designers Need to Know Today

BoF Careers provides essential sector insights for fashion designers this month, to help you decode fashion’s creative and commercial landscape.

Workplace & Talent

What Fashion Designers Need to Know Today

BoF Careers provides essential sector insights for fashion designers this month, to help you decode fashion’s creative and commercial landscape.


Retail

J.Crew: How to Build an ‘Ageless’ Brand

As the four-decade-old American retailer projects record sales this year, CEO Libby Wadle unpacks how she and her design team were able to win back alienated customers for the BoF-McKinsey State of Fashion 2025.

Retail

J.Crew: How to Build an ‘Ageless’ Brand

As the four-decade-old American retailer projects record sales this year, CEO Libby Wadle unpacks how she and her design team were able to win back alienated customers for the BoF-McKinsey State of Fashion 2025.


Retail

Ralph Lauren: Selling a Dream at Every Price

The American brand is seeing rising sales even as consumers rebel against high prices. For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times.

Retail

Ralph Lauren: Selling a Dream at Every Price

The American brand is seeing rising sales even as consumers rebel against high prices. For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times.


Direct-to-Consumer

Telfar’s First Store: A Block Party for the ‘Bushwick Birkin’

More than 2,000 people showed up in SoHo on Saturday to celebrate the opening of the brand’s first permanent outpost – and add another of the sometimes hard-to-find tote to their collection.

Direct-to-Consumer

Telfar’s First Store: A Block Party for the ‘Bushwick Birkin’

More than 2,000 people showed up in SoHo on Saturday to celebrate the opening of the brand’s first permanent outpost – and add another of the sometimes hard-to-find tote to their collection.