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Retail

The Year Ahead: Mapping the Next Wave of Supply Chain Pressures

The State of Fashion 2024 explains why consumer volatility could trigger what’s known in supply chains circles as the “bullwhip effect,” in which small changes in demand can cause increasing large fluctuations upstream and downstream.

Retail

The Year Ahead: Mapping the Next Wave of Supply Chain Pressures

The State of Fashion 2024 explains why consumer volatility could trigger what’s known in supply chains circles as the “bullwhip effect,” in which small changes in demand can cause increasing large fluctuations upstream and downstream.


Direct-to-Consumer

Stòffa’s 30-Year Plan to Build a Legacy Brand

Stòffa’s made-to-measure menswear has cultivated a devoted, influential following. Now, the brand is betting that its forthcoming flagship retail store is its next step on the long path to building a legacy luxury label.

Direct-to-Consumer

Stòffa’s 30-Year Plan to Build a Legacy Brand

Stòffa’s made-to-measure menswear has cultivated a devoted, influential following. Now, the brand is betting that its forthcoming flagship retail store is its next step on the long path to building a legacy luxury label.


Luxury

ReSee Taps Vestiaire Collective Co-Founder as CEO

Sebastien Fabre will lead the Paris-based vintage start-up as it seeks to scale its platform and extend sourcing operations to the US.

Luxury

ReSee Taps Vestiaire Collective Co-Founder as CEO

Sebastien Fabre will lead the Paris-based vintage start-up as it seeks to scale its platform and extend sourcing operations to the US.


News & Analysis

The State of Fashion 2024: Riding Out the Storm

The eighth annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals an industry navigating deep uncertainty. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.

News & Analysis

The State of Fashion 2024: Riding Out the Storm

The eighth annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals an industry navigating deep uncertainty. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.


Sports

Case Study | Fashion’s New Rules For Sports Marketing

Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.

Sports

Case Study | Fashion’s New Rules For Sports Marketing

Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.


Retail

Why Shein Keeps Buying Its Rivals

The ultra-fast fashion giant’s latest acquisition of Missguided and a partnership with Forever 21 will grant it access to new customers and distribution channels.

Retail

Why Shein Keeps Buying Its Rivals

The ultra-fast fashion giant’s latest acquisition of Missguided and a partnership with Forever 21 will grant it access to new customers and distribution channels.


Entrepreneurship

How War Changed Ukrainian Brand Sleeper

When Russia invaded early last year, the Kyiv-based brand — known for its viral feathered party pyjamas — was forced into survival mode. Now, founders Asya Varetsa and Kate Zubarieva are ready to speed up growth and introduce a new Sleeper, starting with a fresh logo.

Entrepreneurship

How War Changed Ukrainian Brand Sleeper

When Russia invaded early last year, the Kyiv-based brand — known for its viral feathered party pyjamas — was forced into survival mode. Now, founders Asya Varetsa and Kate Zubarieva are ready to speed up growth and introduce a new Sleeper, starting with a fresh logo.


Retail

Can Walmart Finally Crack Fashion?

The big-box retailer is revamping its apparel offering in a bid to become a style destination, a goal it’s tried — and failed — to hit multiple times before. But between a squeezed consumer and the rise of Gen-Z, this time is different, the company says.

Retail

Can Walmart Finally Crack Fashion?

The big-box retailer is revamping its apparel offering in a bid to become a style destination, a goal it’s tried — and failed — to hit multiple times before. But between a squeezed consumer and the rise of Gen-Z, this time is different, the company says.


Retail

Unpacking Birkenstock’s Underwhelming Public Debut

Shares of the L Catterton-owned sandal maker sank on their first day of trading, a bad sign for other brands that are thinking about going public.

Retail

Unpacking Birkenstock’s Underwhelming Public Debut

Shares of the L Catterton-owned sandal maker sank on their first day of trading, a bad sign for other brands that are thinking about going public.


Workplace & Talent

How I Became... A Fashion Merchandising Executive

Having studied a degree in journalism, Kiera Ganann started out as a retail manager at Ralph Lauren, before taking roles at Levi’s and Bolt Threads, which took her from the shop-floor to the executive suite. Here, she shares insights into the importance of being open to feedback and the valuable lessons she learnt when starting out.

Workplace & Talent

How I Became... A Fashion Merchandising Executive

Having studied a degree in journalism, Kiera Ganann started out as a retail manager at Ralph Lauren, before taking roles at Levi’s and Bolt Threads, which took her from the shop-floor to the executive suite. Here, she shares insights into the importance of being open to feedback and the valuable lessons she learnt when starting out.


Retail

Fast Fashion’s Bright Present and Cloudy Future

Results from Zara owner Inditex are likely to reflect rising sales, but regulatory challenges loom. That, plus what else to watch for in the coming week.

Retail

Fast Fashion’s Bright Present and Cloudy Future

Results from Zara owner Inditex are likely to reflect rising sales, but regulatory challenges loom. That, plus what else to watch for in the coming week.


Retail

US Retail Workers Are Fed Up and Quitting at Record Rates

A 2022 McKinsey study found that the quit rate for retail workers is more than 70 percent higher than in other US industries.

Retail

US Retail Workers Are Fed Up and Quitting at Record Rates

A 2022 McKinsey study found that the quit rate for retail workers is more than 70 percent higher than in other US industries.