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apparel

Direct-to-Consumer

How the Perfect T-Shirt Became the Perfect Moneymaker for DTC Brands

Apparel start-ups founded on the promise of offering men the perfect T-shirt are proving resilient in an otherwise dreary DTC sector rampant with fire sales, bankruptcies and steep revenue declines.

Direct-to-Consumer

How the Perfect T-Shirt Became the Perfect Moneymaker for DTC Brands

Apparel start-ups founded on the promise of offering men the perfect T-shirt are proving resilient in an otherwise dreary DTC sector rampant with fire sales, bankruptcies and steep revenue declines.


Partner Content

Gap’s Head of Creative on the New Linen Moves Campaign and the Team Behind It

Following the launch of the latest spring campaign, Calvin Leung shares how Gap is re-centring on its purpose to reignite the brand, fostering a culture of creativity and curiosity.

Partner Content

Gap’s Head of Creative on the New Linen Moves Campaign and the Team Behind It

Following the launch of the latest spring campaign, Calvin Leung shares how Gap is re-centring on its purpose to reignite the brand, fostering a culture of creativity and curiosity.


Partner Content

Mmgnet Group’s Plans to Connect and Empower the Fashion Industry

Informa Markets Fashion has transitioned to Mmgnet Group and launched Mmgnet, its new parent brand, as the company innovates and expands its business model. Building on its heritage as a fashion industry connector, Mmgnet is an insights and inspiration resource for executives and stakeholders. BoF learns more from president Kelly Helfman and vice president of marketing, Teodora Nicolae.

Partner Content

Mmgnet Group’s Plans to Connect and Empower the Fashion Industry

Informa Markets Fashion has transitioned to Mmgnet Group and launched Mmgnet, its new parent brand, as the company innovates and expands its business model. Building on its heritage as a fashion industry connector, Mmgnet is an insights and inspiration resource for executives and stakeholders. BoF learns more from president Kelly Helfman and vice president of marketing, Teodora Nicolae.


Retail

Rowing Blazers Acquired By Burch Creative Capital

The deal will inject new capital into the New York-based preppy streetwear brand, allowing it to expand its women’s assortment and move into a bigger flagship in Manhattan.

Retail

Rowing Blazers Acquired By Burch Creative Capital

The deal will inject new capital into the New York-based preppy streetwear brand, allowing it to expand its women’s assortment and move into a bigger flagship in Manhattan.


Luxury

In Online Luxury, Mytheresa Offers a Shred of Optimism

Mytheresa may not be leaps above its struggling online luxury peers, but its sales and profit growth are still modest. The company is betting that appealing to top spending clients will keep it from suffering the same fate as its competitors.

Luxury

In Online Luxury, Mytheresa Offers a Shred of Optimism

Mytheresa may not be leaps above its struggling online luxury peers, but its sales and profit growth are still modest. The company is betting that appealing to top spending clients will keep it from suffering the same fate as its competitors.


Retail

Tiger Woods Debuts New Lifestyle Brand Sun Day Red

Just over a month after announcing his split with Nike after 27 years last month, Tiger Woods is back in the golf wear game.

Retail

Tiger Woods Debuts New Lifestyle Brand Sun Day Red

Just over a month after announcing his split with Nike after 27 years last month, Tiger Woods is back in the golf wear game.


E-Commerce

Kering Is Pulling Its Brands From Farfetch

As a workaround, the embattled marketplace is considering providing “complete anonymity” to third-party retailers in exchange for sourcing certain luxury brands, according to internal documents reviewed by BoF.

E-Commerce

Kering Is Pulling Its Brands From Farfetch

As a workaround, the embattled marketplace is considering providing “complete anonymity” to third-party retailers in exchange for sourcing certain luxury brands, according to internal documents reviewed by BoF.


Retail

Gap Inc. Names Zac Posen Creative Director

The American designer is tasked with reinvigorating the company’s entire portfolio, working directly alongside its new CEO, Richard Dickson, BoF has learned. He’ll also play a more hands-on role at Old Navy as chief creative officer.

Retail

Gap Inc. Names Zac Posen Creative Director

The American designer is tasked with reinvigorating the company’s entire portfolio, working directly alongside its new CEO, Richard Dickson, BoF has learned. He’ll also play a more hands-on role at Old Navy as chief creative officer.


Direct-to-Consumer

Why Levi’s Is Looking Beyond Denim

Under new leadership, the denim pioneer will be tested to see if it can become a global DTC brand that’s known for more than its historic jeans.

Direct-to-Consumer

Why Levi’s Is Looking Beyond Denim

Under new leadership, the denim pioneer will be tested to see if it can become a global DTC brand that’s known for more than its historic jeans.


Retail

How to Reach Shoppers When They’re Not in the Mood to Shop

As savings dwindle and credit card debt soars, the American consumer’s famed resilience is starting to show some cracks. Brands and retailers would be wise to take a more sensitive approach to courting them.

Retail

How to Reach Shoppers When They’re Not in the Mood to Shop

As savings dwindle and credit card debt soars, the American consumer’s famed resilience is starting to show some cracks. Brands and retailers would be wise to take a more sensitive approach to courting them.


Luxury

What Happens When the Travel Boom Ends?

Discounted airfare and lower hotel occupancies in recent months signal weakening demand in the vacation economy. For brands that thrived on “revenge travel,” this means pivoting to more versatile products and offering cheaper options.

Luxury

What Happens When the Travel Boom Ends?

Discounted airfare and lower hotel occupancies in recent months signal weakening demand in the vacation economy. For brands that thrived on “revenge travel,” this means pivoting to more versatile products and offering cheaper options.


Retail

The Year Ahead: How Brands Are Reinventing Outdoor Wear

The lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.

Retail

The Year Ahead: How Brands Are Reinventing Outdoor Wear

The lines between functionality and style will continue to blur as consumers continue to embrace ”gorpcore” and competition increases among technical outdoor wear players, according to The State of Fashion 2024.