De Beers Makes Sweeping Cuts to Its Elite Diamond-Buying Club
The diamond company produced less than 22 million carats last year, down from almost 35 million in 2022.
activewear
Retail
Case Study | Inside Nike’s Radical Direct-to-Consumer Strategy
How did Nike’s share price hit an all-time high in the middle of a pandemic? The American sportswear giant’s success is rooted in a radical direct-to-consumer strategy built around content, community and customisation, and conceived for a post-internet world where brand connections are everything.
Case Study | Inside Nike’s Radical Direct-to-Consumer Strategy
How did Nike’s share price hit an all-time high in the middle of a pandemic? The American sportswear giant’s success is rooted in a radical direct-to-consumer strategy built around content, community and customisation, and conceived for a post-internet world where brand connections are everything.
Retail
How to Win the Pandemic's Activewear Boom
Workout clothes have been a bright spot in the struggling apparel sector this year, but independent brands need to play smart to turn the current bump into long-term success.
How to Win the Pandemic's Activewear Boom
Workout clothes have been a bright spot in the struggling apparel sector this year, but independent brands need to play smart to turn the current bump into long-term success.
Retail
The Next Big Activewear Opportunity
Nike has responded to the growing demand for maternity-specific workout clothes by launching a dedicated line. Will its competitors follow suit?
The Next Big Activewear Opportunity
Nike has responded to the growing demand for maternity-specific workout clothes by launching a dedicated line. Will its competitors follow suit?
Retail
Dick’s Sales Surge as Consumers Snap Up Sporting Goods
The key retail metric of same-store sales surged 21 percent — more than double the estimate of analysts compiled by Consensus Metrix.
Dick’s Sales Surge as Consumers Snap Up Sporting Goods
The key retail metric of same-store sales surged 21 percent — more than double the estimate of analysts compiled by Consensus Metrix.
Retail
BoF LIVE: How Lululemon Built Athleisure’s Leading Brand
BoF unpacks why a brand built on yoga leggings is winning the pandemic.
BoF LIVE: How Lululemon Built Athleisure’s Leading Brand
BoF unpacks why a brand built on yoga leggings is winning the pandemic.
Retail
Case Study | How Lululemon Built Athleisure’s Leading Brand
As much of the fashion industry scrambled to survive the Covid-19 crisis, the activewear label’s share price rose to an all-time high. How did Lululemon come to dominate the age of athleisure, prosper through the early days of the pandemic and solidify its position as one of the world's most powerful apparel brands?
Case Study | How Lululemon Built Athleisure’s Leading Brand
As much of the fashion industry scrambled to survive the Covid-19 crisis, the activewear label’s share price rose to an all-time high. How did Lululemon come to dominate the age of athleisure, prosper through the early days of the pandemic and solidify its position as one of the world's most powerful apparel brands?
Marketing
Can Condé Nast Woo Pandemic-Wary Advertisers?
This week, everyone will be talking about Condé Nast’s latest advertising push, what Nike’s results say about the activewear market and the fate of physical retail. Get your BoF Professional Cheat Sheet.
Can Condé Nast Woo Pandemic-Wary Advertisers?
This week, everyone will be talking about Condé Nast’s latest advertising push, what Nike’s results say about the activewear market and the fate of physical retail. Get your BoF Professional Cheat Sheet.
Retail
Sweatsuits and Yoga Pants Are Selling Like Crazy. What Happens When Lockdowns End?
Post-pandemic, activewear and loungewear brands are going to have to work harder than ever to attract customers in a ballooning market.
Sweatsuits and Yoga Pants Are Selling Like Crazy. What Happens When Lockdowns End?
Post-pandemic, activewear and loungewear brands are going to have to work harder than ever to attract customers in a ballooning market.
Marketing
Nike Stages All-Stops Fashion Show in New York City
The event kicked off the 2020 Olympics conversation while showcasing the sportswear giant’s vast offering across categories, drawing entertainment and fashion industry elite.
Nike Stages All-Stops Fashion Show in New York City
The event kicked off the 2020 Olympics conversation while showcasing the sportswear giant’s vast offering across categories, drawing entertainment and fashion industry elite.
Sustainability
How to Make Activewear Without Killing the Planet
As demand for activewear booms, so do customer expectations for sustainability. How easy is it for the category to become sustainable? And what compromises do brands have to make?
How to Make Activewear Without Killing the Planet
As demand for activewear booms, so do customer expectations for sustainability. How easy is it for the category to become sustainable? And what compromises do brands have to make?
News & Analysis
Lululemon Shares Jump After Boost in Outlook, Defying Weakness in Apparel Sector
The activewear company’s 10th consecutive profit beat is another sign that demand for $98 yoga pants and $68 men’s tank tops remains strong.
Lululemon Shares Jump After Boost in Outlook, Defying Weakness in Apparel Sector
The activewear company’s 10th consecutive profit beat is another sign that demand for $98 yoga pants and $68 men’s tank tops remains strong.
News & Analysis
Outdoor Voices Says 'The Exercise Dress' Is a Hit. But Is it Enough?
The unexpected success of a seemingly niche item has strengthened the already-powerful Outdoor Voices brand. However, the label has a way to go in terms of scaling.
Outdoor Voices Says 'The Exercise Dress' Is a Hit. But Is it Enough?
The unexpected success of a seemingly niche item has strengthened the already-powerful Outdoor Voices brand. However, the label has a way to go in terms of scaling.
The News in Brief
L’Oréal India in Talks to Acquire Beauty Company Innovist
L’Oréal is in advanced talks to acquire a majority stake in Bare Anatomy parent Innovist sources told The Economic Times India.
Zegna Chairman Says War Has Clouded Visibility of Demand in Middle East
The Italian fashion house cautioned the war is reducing visibility on demand in the Middle East, which accounts for 7 percent of its sales, though all stores are currently open in the region.
Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.
Zimmermann Names Roberto Eggs CEO
The Moncler Group executive will succeed longtime CEO Chris Olliver, who is staying on as executive chairman.