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Rio De Janeiro, Brazil

Retail

J.C. Penney Misses Out on 3,300% Rally as Dumped Asset Skyrockets

Lojas Renner SA, the Brazilian retailer that J.C. Penney divested in 2005 for $230 million, is now worth $7.9 billion, as shoppers continue to buy in brick-and-mortar stores.

Retail

J.C. Penney Misses Out on 3,300% Rally as Dumped Asset Skyrockets

Lojas Renner SA, the Brazilian retailer that J.C. Penney divested in 2005 for $230 million, is now worth $7.9 billion, as shoppers continue to buy in brick-and-mortar stores.

News & Analysis

Louis Vuitton's Nicolas Ghesquière on Showing his New Collection in Rio and Why 'Fast Fashion' is Dangerous

"To travel with a collection and do something exotic is a very Louis Vuitton idea."

News & Analysis

Louis Vuitton's Nicolas Ghesquière on Showing his New Collection in Rio and Why 'Fast Fashion' is Dangerous

"To travel with a collection and do something exotic is a very Louis Vuitton idea."

News & Analysis

Speedo, Ralph Lauren Drop Ryan Lochte After Rio Robbery Lie

Speedo USA severed its sponsorship of U.S. swimmer Ryan Lochte after he admitted to making up a story about being robbed at gunpoint while in Rio for the 2016 Olympics. Ralph Lauren also said it would not renew his contract.

News & Analysis

Speedo, Ralph Lauren Drop Ryan Lochte After Rio Robbery Lie

Speedo USA severed its sponsorship of U.S. swimmer Ryan Lochte after he admitted to making up a story about being robbed at gunpoint while in Rio for the 2016 Olympics. Ralph Lauren also said it would not renew his contract.

News & Analysis

Nike CMO: ‘No Bigger Stage Than the Olympics’

Nike chief marketing officer Greg Hoffman explains how the company is tapping the Olympic opportunity ‘not only through storytelling but also through product and services.’

News & Analysis

Nike CMO: ‘No Bigger Stage Than the Olympics’

Nike chief marketing officer Greg Hoffman explains how the company is tapping the Olympic opportunity ‘not only through storytelling but also through product and services.’

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News & Analysis

Olympians Suit Up in High-Tech Apparel to Shave Seconds

With the Rio Olympics around the corner, sport giants are getting innovative with their performance apparel.

News & Analysis

Olympians Suit Up in High-Tech Apparel to Shave Seconds

With the Rio Olympics around the corner, sport giants are getting innovative with their performance apparel.

News & Analysis

Brands Speak on Olympics Impact

With the 2016 Olympic Games just days away, corporate executives are divided on the business impact they expect to see.

News & Analysis

Brands Speak on Olympics Impact

With the 2016 Olympic Games just days away, corporate executives are divided on the business impact they expect to see.

Luxury

The Trouble With Brazil’s Luxury Market

Facing a weak economy and widespread government corruption, Brazil’s luxury consumers are weary. Yet fashion brands continue to invest in the country.

Luxury

The Trouble With Brazil’s Luxury Market

Facing a weak economy and widespread government corruption, Brazil’s luxury consumers are weary. Yet fashion brands continue to invest in the country.

Fashion Week

Vuitton Investing, Not Surfing, in Brazil

Brazil’s crisis is serious and widespread, but the market remains critical to Louis Vuitton's long-term strategy.

Fashion Week

Vuitton Investing, Not Surfing, in Brazil

Brazil’s crisis is serious and widespread, but the market remains critical to Louis Vuitton's long-term strategy.

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Retail

Update: Blackstone Denies Seeking to Acquire Brazil Mall Operator

Investment firm Blackstone Group LP on Sunday said it is not considering an acquisition of Brazilian shopping mall operator BR Malls Participacoes SA, denying a report published early in the day by newspaper O Globo.

Retail

Update: Blackstone Denies Seeking to Acquire Brazil Mall Operator

Investment firm Blackstone Group LP on Sunday said it is not considering an acquisition of Brazilian shopping mall operator BR Malls Participacoes SA, denying a report published early in the day by newspaper O Globo.

Marketing

Brands Seek Olympics Gold in New Advertising Playing Field

Dozens of major companies and specialty brands that are not official Olympics sponsors have applied to run advertising campaigns featuring athletes ahead of the Rio 2016 Olympic Games, taking advantage of new rules that are shaking up the business of marketing surrounding the event.

Marketing

Brands Seek Olympics Gold in New Advertising Playing Field

Dozens of major companies and specialty brands that are not official Olympics sponsors have applied to run advertising campaigns featuring athletes ahead of the Rio 2016 Olympic Games, taking advantage of new rules that are shaking up the business of marketing surrounding the event.

Marketing

Tapping Brazil's Olympic Opportunity

The biggest global sportswear brands are gearing up for the world’s biggest sporting event in its most photogenic and body-conscious city. How will they tap the opportunity?

Marketing

Tapping Brazil's Olympic Opportunity

The biggest global sportswear brands are gearing up for the world’s biggest sporting event in its most photogenic and body-conscious city. How will they tap the opportunity?

News & Analysis

Nike Cooperating in US FIFA Investigation of Brazil Claims

Nike Inc. is once again defending a 1996 sports marketing contract in Brazil following new allegations by the US Department of Justice that corrupt Brazilian soccer officials were paid bribes.

News & Analysis

Nike Cooperating in US FIFA Investigation of Brazil Claims

Nike Inc. is once again defending a 1996 sports marketing contract in Brazil following new allegations by the US Department of Justice that corrupt Brazilian soccer officials were paid bribes.