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Tommy Hilfiger Leans Into ‘Fashion-tainment’

The brand showed its latest collection on a ferry boat docked off lower Manhattan and wrapped things up with a performance by the Wu-Tang Clan.
Big marketing moments have taken on an extra importance as parent company PVH Corp. attempts to reposition the label.
Big marketing moments have taken on an extra importance as parent company PVH Corp. attempts to reposition the label. (Spotlight/Launchmetrics.com)
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BoF PROFESSIONAL

As far as unique fashion week venues go, a decommissioned Staten Island ferry purchased by Colin Jost and Pete Davidson in 2022 certainly ranks high. And though the vessel didn’t shepherd guests from the South Street Seaport to the fifth borough (wouldn’t that have been something!), it succeeded in cementing

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Tommy Hilfiger President Steps Down

After 24 years at Tommy Hilfiger, Avery Baker, the brand’s president and chief brand officer, is stepping down. Baker announced her departure in a LinkedIn post on Monday.

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