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Peter Do wants to dress New York.
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New York-based designer Peter Do, who was tapped in May to be creative director at Helmut Lang, has designed a capsule collection for Banana Republic, the Gap Inc.-owned retailer announced Tuesday.
The creative director and co-founder of his namesake label is prioritising creative freedom and profitability over growth, and still not showing at New York Fashion Week.
The New York-based designer will oversee Helmut Lang’s men’s and women’s collections, effective May 15. His debut collection, spring 2024, will be presented during New York Fashion Week later this year.
Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.
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