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After the ‘Toryssance’: Tory Burch’s Balancing Act

The American designer and entrepreneur revived industry chatter by updating her aesthetic. Now Burch — wary of straying too far from her roots — is fine-tuning the balance between stretching her creative limits while serving her loyalists. She’s also relaunching her trademark shoe.
Tory Burch Spring/Summer 2025
Much has been made of the shift in visual vocabulary underway at Tory Burch in the last couple years. (Getty Images)

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