Agenda-setting intelligence, analysis and advice for the global fashion community.
Generative artificial intelligence
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After generative AI’s breakout year in 2023, The State of Fashion 2024 examines emerging use cases across creative industries, including fashion.
From ChatGPT to Midjourney to Runway, the emerging technology is already showing why it could be one of the most consequential in decades for the fashion industry. Early adopters and experts unpack the opportunities and challenges of putting gen AI to use to design products, create campaigns and other content, and better connect with customers.
Many fashion students, far from being unmitigated technophiles, are still distrusting of the technology, while educators at schools from London’s Central Saint Martin to Parsons in New York are navigating how best to approach it.
Sophie Soar is the Commercial Features Editor at The Business of Fashion. She is based in London and oversees BoF’s careers advice and written content partnerships at BoF.
Industry insiders share advice on how employees in notoriously competitive fields like fashion and beauty can protect their working hours and set professional boundaries while achieving career goals.
As insurgent brands gain ground in fashion and beauty, their leaders are developing distinct approaches to hiring talent, sustaining momentum and scaling beyond the underdog phase.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
Hefty tuition prices, unclear career pathways and new routes into the industry are reshaping how young people invest in education.
Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.
Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?
Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.
The designer and podcaster joins Imran Amed to reflect on the emotional power of clothes, what Vivienne Westwood taught her about rebellion and how Fashion Neurosis has unlocked a new chapter in her creative life.
