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What Went Wrong at Ssense | The Debrief

Montréal-based Ssense is entering bankruptcy protection to head off a sale by lenders. The Debrief looks at how tariffs, “always-on” discounting and other problems toppled the indie darling of online luxury, and what a reset might look like.
Ssense won indie labels and cultural clout but dulled its edge as discounts became the default.
Ssense won indie labels and cultural clout but dulled its edge as discounts became the default. (BoF)

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